Video Strategy

What is a client story video? Millennials are a unique generation. They are often highlighted in a negative light with umpteen documents on the internet briefing on the industries they’ve killed because of their spending habits. No matter what is said, you cannot deny the fact that millennials constitute an important segment of the consumer population. That is why it is very important for you to learn how to include them in your brand’s marketing endeavors. Here, we have compiled the best pieces of advice for you by the experts. Read on… Q: What is your best tip for marketing to millennial consumers? 1. Willingness to be controversial. To attract millennials, I would advise more brands have the willingness to be “controversial.” They should have the willingness to take a stand and put emphasis on the message rather than the product. Pushing your product onto the viewers is extremely old-school, and having seen that environment since childhood, millennials tend to ‘skip’ or scroll right past the messages which are heavy on products. They are much keener to pause, read, and/or watch something coming from a company that’s directly speaking to them, rather than a company watering down its message for the crowd. Mass marketing is no longer relevant and won’t result in customer retention. – Melinda MagallanesFreelance Account Executive at Ogilvy 2. Do not view millennials as a “generation.” The best tip for marketing to millennials is to not view them as a “generation” or archetype. There are different types of millennials. There are several different facets of any human being you should know while marketing and trying to connect and build conjunction between an individual and the brand. There is no silver bullet. You should focus on asking, “Why this specific story, this specific vision, this current opportunity, at this time for this specific individual?” regardless of the generation they belong to.– Moira VetterFounder & CEO at Modo Modo Agency 3. Be authentic and use a cause that aligns with your brand’s values. Leveraging facets of “course marketing” with the dual purpose of both increasing profits and improving society simultaneously is an amazing way to tap into trends and causes that the audience is truly concerned about. The key is maintaining authenticity while utilizing a cause that is in alignment with your brand’s values. If done the right way, the campaign will be perceived as authentic. If done the wrong way, you bear the risk of being thought of as fake, dishonest, and out of touch.Trust-building is a must when brands wish to market to millennials. In this respect, the most, which in turn also means being more humane – using and showcasing real people, real employees, and real customers– and video is a great tool for this.– Christoffer LarsenVP of Marketing at TwentyThree 4. Be relevant & relatable. My suggestion would be to be relevant and relatable. It matters the least if it’s humor, tear-jerking, or hype beast style, if your content and message are relevant & relatable, millennials won’t hesitate to pick it. Millennials are usually selfish, so the message needs to be relevant to them for them to actually “care” about it. Hence the importance.– Roxanne LimAccount Manager at Publicis 5. Create, don’t reproduce. My best tip? Create, don’t reproduce. Three artists who’ve inspired me more the most are David Bowie, Joni Mitchell, and Stevie Wonder. Their careers span decades with each of them being like a chameleon, always changing with the changing times, sometimes even ahead of the times paving the path for others to walk on. True artists, never constant from one album to the next, one tour to the next, one outfit to the next.Do you think any of them were concerned about data? No, they simply listened to their inner voice, their audience, and the vibe of the times. They were brave, bold, and fearless. Millennials just love that sh*t. Brands need to be more Bowie!– Simon GoslingChief Marketing Officer at Bidstack 6. Surround yourself with youngsters. Surround yourself with Millennial and Gen Z people within your organization. This will permit you to stay relevant and aware of what is trending daily. Media consumption has increased drastically in the past years and you need to keep up with that. I am not aware of any company that creates enough content, either organic or paid, to fill in the pipes that are the Snapchat, Instagram, and TikTok of the world. Permit your team to create more, fail often, and learn faster.– Yoann PavyHead of Digital Marketing at Depop 7. Be in alignment with their ever-changing lives. You need to build clarity around how your brand, products, and overall experiences are in alignment with their ever-changing lives. Search for ways that your brand aligns with their values, as they like to feel great about the company they are associating with—and be honest about this! Help them make informed choices, as they are as motivated and mobile of a shopper generation as we’ve ever seen.This may indicate creating a greater depth of content that fits various moments in their decision journey. Acknowledge that they are entering the parenthood stage of life, so their values and needs are now applicable to their families beyond just themselves. And above all, bear in mind that Millennials are people. They have been studied and analyzed in every way imaginable, but the key to connecting with them is exploring a human truth that resonates.– Tim LaubacherDirector of Strategic Planning at Brokaw Inc. 8. Be real. My best tip for Marketing to a Millennial Audience would be to be real. When making purchase decisions, Millennials often care more about what their friends and influencers opine. Build an honest foundation that is both engaging and relevant at the same time. Don’t be scared to share real-life stories or testimonials that Millennials can relate to. Whatever you do, just don’t ignore their feedback or comments. And always be ready for constructive criticism.– Andrew DavisCEO at Millennial Vision 9. Be authentic and to

What is a client story video? Ever wondered how amazing would it be if a single initiative could be distributed across various platforms and result in a significant boost to your company’s web traffic, marketing reach, lead, conversion or sales? Backed by statistics, Videos receive the highest interest from the viewers. There are enough numbers to prove that consumers prefer watching videos to reading texts any day! If you’re considering investing in video production for your company, you should start by keeping the results in mind. Whether lead generation, traffic, sales, or brand placement is your goal, it is important to decide before starting the video content production. In absence of a clear goal or objective, it becomes difficult to focus on the process. By having the end in mind and planning the process accordingly, you can reap the maximum benefits out of your efforts. DESIGN A VIDEO STRATEGY IN ACCORDANCE TO YOUR GOALSSay, for example, your goal is to increase conversions; you need to design the content such that it addresses all the queries and issue of the customers related to that product/service and bring them one step closer to make the buying decision in your favor.If you intend to create a series of videos for different locations or viewers or goals, it becomes even more important to plan everything. For instance, when we work on a video series for our clients, we use a unique opening or a different call to action to suit the local audience and to establish a personal connection between the video and the viewers.You might be interested in making one video only but it would be better if you plan it well in advance. Here’s how you can do that: Include Video in Your Email CampaignI’m sure you want your emails to stand out from the count and receive a good open rate.Videos improve the open rate of email by 20% and increase the click-through rate. Just ensure that the video is planned well in advance and is shot at the right audience through your emails. Remodel Your Videos for Future Marketing CampaignsConsidering your goals, you can reuse your videos as an investment. You can either crop the video and use for different social media posts or take a still from the video and use it as an image post by overlapping the needed text information.You can repurpose your video as far as your creativity allows you to and increase your ROI. The more creative you can become, the more benefits you can reap out of one video but you need to plan this of initiating the video production process. Design a Video For Every CustomerIrrespective of the position of your target in the marketing funnel, video is a crucial tool to market your business. For instance, if you’re planning to entice somebody for the first time, a good explainer video is the best thing to do.Or if you’re planning to insist current customers try more facilities or features, you can create a video to put across how your services will benefit them and ease their life. You can create interest or build expectations in the customers in the customers who are already aware of your brand by providing intriguing video content. Shoot Variation for Your VideoShooting a video is a tedious process but put some extra effort and engage in shooting multiple variations of a single video. This will allow you an opportunity to optimize the content once the video rolls out in front of the audience. For instance, you can try shooting the same video with some modifications in the Call to Action and then analyze which one performs the best in front of the audience. Position Video into Your Social Media Marketing StrategyBrands like Red Bull do a great job of creating videos that are shared across different social media platforms. Getting your content viral and receiving large no. of shares is a great way to establish your brand presence, especially if you are targeting different audiences via different platforms. Hence, just like any other marketing initiative, begin with outlining the goals for your video and then go about developing a strategy and schedule. This will not only reduce the headaches of the process but also lead to a higher ROI. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? “The Customer is Always Right” There’s this age-old saying in the retail and service industry that can never be overlooked. It indicates the fact that customer opinions are vital for your business and what they feel and talk about your brand can make or break your reputation!Many brands just focus on attaining new customers and increasing sales. With this notion in mind, they overlook or forget the happy customers that have purchased from them. They do not care about providing good after-sales service and usually lose out on the old customers.And, if you follow the same approach, it’s about time you realize what you’re losing out on! Satisfied and happy customers are one of the most vital marketing resources at your perusal.Wondering about how to put them to work? Testimonial Videos are the answer! WHAT EXACTLY ARE CUSTOMER TESTIMONIAL VIDEOS?Testimonial Videos put forth your happy customers as your temporary endorsers. Depending upon what product or service you wish to highlight, the customers will describe how your product/service or brand added value to their lives, how it solved their problems and what was their overall experience interacting with your brand.So, the next question that arises is… WHY INCLUDE TESTIMONIAL VIDEOS?Customer Testimonials possess the power of creating a big impact. When placed at the right place for the right audience, they can have a big impact on brand awareness, customer engagement, and ultimately on sales. But why is this so?Customer Testimonials play on the concept of ‘Social Proof’. It corresponds to the idea that we are largely influenced by the actions and opinions of others.If you feel that you are not influenced by other people’s opinions, think of when was the last time you bought something from Amazon without checking the customer reviews or when you saw a crowded restaurant, you didn’t make a mental note of visiting this restaurant. Whether it is truly deserving or not, other people backing up a brand creates a positive image of the brand.The thought that why testimonial videos are more impactful than someone from your team endorsing your brand may strike your mind the answer to which is very simple: We trust our peer group more than the people who are directly involved in the brand’s stake. The general public promoting your brand is more authentic than your CEO doing the same.It may seem like putting a burden on the customers but it also places the impression that you care for them and that what they think and feel about your brand is equally important. It is a symbol of regard that you place your brand’s reputation in their hands. But make sure that you do not offer any incentive to them for doing so as this will result in biased opinions.When shortlisting customers to participate, try to have various perspectives and include people from different backgrounds, demographics, and industries. In 2015, Google discovered that people prefer videos from ‘People like Me’ which backs the importance of having diverse opinions. WHAT TO INCLUDE IN YOUR TESTIMONIAL VIDEOS?While starting on the testimonial video, the first point is what do you want it to look like? Would you like to employ one or more customers per video? Would you want the tone of the video to be serious or playful?It is your decision as to how long you want your video to be but we recommend keeping it between 30-90 seconds to ensure that it is neither too lengthy and boring nor too short or incomplete.After deciding on the above points, now is the time to decide the points you would want to include in the video. Without prompting specific points, you can prepare your customers on the following points:What made you find us better than our competitors? Why did you choose us?What solution did our product or service bring to you to solve a problem you were previously facing?Can you brief me about your purchase experience?How do you feel while using our product or service?What impact has our product or service had on your life? Apart from these prompts, let your customers speak from their hearts. This not only will bring authenticity to your video but also educate you on the true opinions and experiences of your customers. This will help you learn about your strengths and weaknesses and work upon them. WHERE TO DISTRIBUTE TESTIMONIAL VIDEOS?One benefit of testimonial video is that it can be placed anywhere. The most common place to post it is on your website or social media page but you can also play it on screen in your stores or include them in your emailers to reap the maximum benefit.Testimonial videos are extremely effective in influencing customer’s buying decisions. During the consideration phase, it helps the customer make the final choice. While planning on the marketing strategy, analyze your “consideration” phase. CONCLUSIONUltimately, testimonials assist connect your existing customers with your potential customers and help divert their buying decision in your favor.Now that you know everything about testimonial videos, it is about time you go on with it! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Planning on creating video content for your B2B audience for a long time? Finally, got the green signal to go for it? Rather than starting right away, plan a strategy to get the most out of your endeavors.A well-thought marketing strategy is crucial for all marketers. Carefully thinking upon and formulating a strategy will aid you with the type of videos you want to create and fulfill your goal.As you go on drafting the strategy, keep in mind the following points which will help your video engage your B2B audience pretty well to realize your goals: 1. Detailed Knowledge about the Buyer What makes some television shows so successful? It is a fact that they know their audience and creates content according to their tastes and preferences. Creating a B2B video is similar to creating a television show. The key being, the in-depth knowledge about your audience to connect with them! How do you know if you are connecting with your audience? You can ensure this by building detailed B2B buyer personas. This will help you understand the type of buyer you are targeting and then create videos in a style and tone that matches your buyer’s persona. While creating personas, the aim is to discover specific details about your customers like where do they work, their job title, their function with the company, and so on. Even for people working in the same company, the video for a person from one department would be different from the one in some other department. Therefore it is crucial to understand the buyer persona. To make sure that you cover all your customer needs, try to come up with 3-4 different buyer personas that you wish to target through your videos. Try to look into demographics and psychographics as well as these help you with insights about audiences’ characteristics and statistical data. PRO TIP: It’s better to have a few specific buyer personas than a lot of general ones. The detailed and insightful your persona, the better would be your video. 2. Bear in mind the stages of buyers in the sales funnel Alike a strong blog post that seeks to engage, entertain and educate and convert, the brand video serves the same purpose and greater. Crafting video content for B2B companies keeping in mind the buyers at all stages of the sales funnel would help a great deal in realizing their goals. As a B2B company, you need to have a strong blend of the bottom of the funnel, middle of the funnel, and top of funnel video content to attract customers at different stages of the sales funnel, irrespective of their position in the decision-making process. Top-of-Funnel Video Content This stage is all about brand awareness and discovery. Use video content to educate the audience on a specific issue, trend, or topic and highlight your business’s key features.Ex: How-to videos, trend videos, etc Middle-of-Funnel Video Content The buyers in this stage are aware of the problems they are facing and ideally looking for solutions in different B2B companies. You can use video to pull them closer to your brand and interact with it and think of you as the best alternative amongst your rivals.Ex: Tutorial videos, product comparison videos Bottom-of-Funnel Video Content It’s high time to finally account for all your endeavors to guide potential customers and bring sales. The video in this stage should put your product’s value in detail and portray how successful companies have associated with you.Ex: Testimonial videos, case-study videos For the different stages in the sales funnel, you should have different expectations from the video and include a different Call-to-Action (CTA) for different stages. For instance, if you aim to generate lead through the video, involve a CTA that will give you the viewer’s email or contact information. PRO TIP: The CTA you include does not necessarily have to be included in the video itself. You can add it in the caption or body of a social media post. 3. KEY PERFORMANCE INDICATORS The B2B videos are not made solely for entertainment purposes, when executed well, they elevate the brand. To determine the effectiveness of a B2B video, some Key Performance Indicators (KPIs)-both quantitative and qualitative can give you a hint about the overall performance. • Quantitative KPIs:Lead Generation: No of leads generatedCTA: Total conversionsSales: Total no of products sold • Qualitative KPIs:Brand reachBrand engagementsProduct knowledge Tracking qualitative KPIs is relatively difficult than its counterpart. The best way is to notice social media comments, reviews, feedbacks, etc. PRO TIP: Use two to four most crucial KPIs for your brand and relate how they adhere to your larger company goals. 4. Planning the Promotion Creating great videos is just not enough and you need to focus on how you promote the videos for them to reach the right audience at the right time. Plan the channels you wish to distribute your videos on to ensure maximum reach. Dropping your short videos on LinkedIn can help you reach your target audience with the most B2B decision-makers being active on LinkedIn. Search Engine Optimization is another factor to keep in mind while promoting your video. Ensure that your video content is optimized to perform well on the search engine result pages. This way, you won’t miss out on the valuable organic traffic and garner good results. PRO TIP: Rather than sharing the whole video on your social media, share short clips of 30-60 seconds to retain the interest of viewers throughout the video and get them to share and like it. Also, pair up posts with CTAs to ensure the best results. Geared up to launch your video marketing strategy?Now that you are acquainted with the best advice for video marketing, go for it and let your video shine for you! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative

What is a client story video? Video Advertisement is the undisputed winner of Marketing! Videos have become omnipresent. At the workplace, business videos are taking over, affordable videos and video marketing are taking the web world by storm. Highly quality marketing using videos is available for everyone to access. When we look back at the age of network television, which companies had the most profit and sales? It was the ones who made use of the iron triangle of capitalism that emphasizes mass production, mass marketing, and mass media. Until the Internet became prevalent in our lives, smaller brands had a tough time competing with the business giants in any field right from automobiles to soft drinks to detergents to everything else. Hence, they chose the other road, the quirkier, funnier, and more entertaining. Today, the entire world has turned to the Internet, using social media, search engines, and every possible thing, and this indicates the fact that it is about time that businesses consider the thought of online commercials. How cool would it be if small businesses would just create fun videos to advertise their business without burning a hole in their pockets and target it directly to the audience? That’s what we do for you! We use an analysis system that has more than 200 data points to find the right audience for you. It’s nothing less than predicting your potential customers even before either of you knows this! Building and strengthening bonds with those customers is the key to growing your business. In today’s world where people have a very short attention span, it is important to get across your message in a way that is fun and informative, all in one go for new as well as old fans. You might have the notion that such videos are expensive and difficult to make and you are not wrong when you think so! This is why we tend to tailor the price according to the requirements and budgets of the company and give them the best we can! Let’s give it a try! We won’t be satisfied until we satisfy you! Let’s see how excited we can get the customers and earn you more sales! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? If you’re planning to use video in your next marketing campaign, you’re already ahead of most of the businesses. At this point in time, you basically need a video to remain competitive. But, with so many of your rivals already using video, how can you make sure to have yours stand out? You need not just use video marketing, but use it in new and surprising ways. The more added value you succeed in providing to your user, the more likely they are to remember you and engage with your brand. So how do you do that? Check out these nine surprising ways of using video marketing that’ll not only a delight to your users but helps increase your ROI as well. 1. Use videos for training your staff or employees. Video marketing is usually considered consumer-facing, but there are plenty of videos you can make internally to cut on your communications and education costs. If your company requires mass training, like in the restaurant or customer service industries, training videos can help train your new staff with a specific task that would be tiring for you to explain again and again. 2. Use video to simplify the customer service experience. Videos can help you go a long way by answering customer’s queries through FAQs or support emails. This is a great way to address your customer’s problems. Research a bit; figure out from your sales and customer service teams about the most common obstacles or user queries and create good video content addressing those issues. This not only will help save your employees’ time, but also provide a great user experience to anyone puzzled about your product or service. 3. Include video on unexpected web pages. No doubt you should have a video on your homepage and product pages, but ever thought about your 404 error pages? What about your thank you or confirmation pages? These are often ignored pages that don’t usually receive the attention they deserve. Since they so typically end the user experience, higher bounce rates and lower engagement rates are experienced. Try including a fun, quirky video on these pages and you can easily boost your website’s KPIs. 4. Involve personalized videos to talk directly to your viewers. Personalized videos are thought of as complicated to create, but it’s actually not! There are lots of tricks you can use to send across videos that seem personalized. For instance, you can create individualized welcome videos for people newly signing up for your services or if you are able to collect a user’s birthday, you can create a video wishing them a happy birthday and send it across via email on that exact day If you receive a good number of signups, select some of the more common names, like John, David, or Mary and send these out to new registrants with the same names. You can also consider creating a video with someone’s name inserted digitally, then keep using it over and over again, simply replacing the name. The more personalized these videos actually are, the better will be their performance, so bear that in mind! 5. Use common man interviews to create a fun, impromptu experience. Come up with a fun and unique premise for your video — maybe you wish to present your viewers with a problem they are facing or to show the ubiquity of a specific issue. Use random man-on-the-street interviews to put your point across. The authenticity will not only work in your favor but also provide entertainment to your viewers that they are sure to enjoy. For instance, if you have your own hair salon, ask people about their worst haircut, or how much they paid for it, and if they have any photos of the same. You’ll get unlimited laughs and, because it’s so unexpected, you’ll achieve higher engagement and have awesome content for all your social media channels. 6. Create educational video content that is regularly scheduled. This works wonders for certain industries that have plenty of useful information they can provide to their users, like tech and SaaS. Apart from attracting new visitors, these aids receive weekly interest, indicating that you’ll have a growing list of people who come back to you week after week. Think of a Reddit-style AMA (Ask Me Anything) or a series where you address new trends in your industry. 7. Use videos to create countless gifs. Gifs are super short and extremely easy to create. If you already have got some videos you’re proud of, use a site like Giphy to turn them into fun gifs quickly and easily. Alternatively, you can use an app like Instagram’s Boomerang to shoot one of your own live gifs. They can be used all across blogs, social media, email, and more to add a hint of brand personality to your digital content. 8. Use videos to re-engage unsubscribers. Attracting new customers is important, but don’t forget about re-engaging the ones who have unsubscribed or forgotten about you. “We don’t want to see you go!” messages are usually cute, but they’ve become so mainstream now that they don’t actually do much to keep a user from unsubscribing. Imagine seeing a video instead of such messages! You would suddenly feel more connected to a brand, you would feel like engaging more, and you would most likely be impressed by the effort. This also is a great place to use a personalized video. 9. Use a screen capture video to record how-to videos or show off your product or service. Screen capture videos are extremely easy to make; most computers and mobile phones come with screen capture software and even tools like QuickTime or PowerPoint allow you to record your screen or window. Simple videos like these can assist you to explain how to do something online or take your users through any online process. They’re super easy to make and super easy to share, but not a lot of brands

What is a client story video? Is Your Law Firm Creating The Right Video Content For Your Website   In the past few years, law firms have started to realize the importance of establishing their brand in the digital market. Usually, law firms received most of their leads through referrals, networking events, and traditional ad space channels like billboards, Yellow Pages, etc. But today, even the most successful lawyers are dominating the search engines and social media with video content and even presenting themselves as thought leaders in their field. This has become possible just through focused video marketing campaigns that deliver interesting content and follow a long list of legal content marketing best practices. What is Video Marketing?   Video marketing is the practice of creating interesting and useful content that is aimed at a particular online audience. For law firms, video marketing involves the creation of original and creative video content to attract, inform and retain customers. The video is posted on your website and social media and shared in a way that promotes your legal practice’s services. The goals of video marketing will differ. But to be successful, your firm’s video marketing should aim to fulfill at least one of these goals:• Increasing the brand awareness• Establishing expertise and thought leadership• Lead generation and attracting new clients• Creating an online community The type of video you create and the post will vary depending on your goals and the needs of your target audience. When done right, video marketing can be a super valuable addition to your digital marketing strategy. The Importance of Video Marketing for Law Firms   Video marketing is a big deal for any business, but it is specifically crucial for law firms. The average consumer has become uninterested in traditional advertising methods like television, radio, and even some online ads. This persistent chaos drastically reduces the chances that one of these tactics will sell your service to a prospective client. But video marketing can succeed where other methods fail. When a person faces a legal issue that they need to solve or any petty issue for that matter, they tend to approach Google for their answer. This is where you stand the best opportunity to connect with a prospect in the most meaningful way through your informative and targeted content. Some of the ways video marketing can benefit your law firm include:   Video Marketing Improves Your ReachVideo marketing permits potential clients to find you who otherwise could not. That man who is worried about the potential “DUI penalties in California” or needs to know “How to appeal an SSDI rejection” might find your recent video and find it useful and contact you. If your video is informative and interesting enough, they might also share it with their friends and social media followers. Someone who might not be searching for your law firm will see your name and remember it for later when they do have a need. Legal Content Can Improve Your SEO Search Engine Optimization (SEO) is important to the success of your online marketing efforts, and video marketing can aid improve your website’s organic rankings. When you have plenty of informative and educational content on your website that begins to attract traffic, Google will notice and reward you accordingly. Local search is crucial for law firms that cater to a limited geographic area. By including your city, county, or other location data in your video, you can improve your local search rankings. So, if a person is looking for a “personal divorce lawyer near me,” you are more likely to appear in the top searches. Video Establishes You as an Authority People like to hire a law firm that is aware of what it is doing, and you can establish your authority through creative and informative videos. Frequent videos addressing relevant issues or discussing interesting topics allow you to showcase your knowledge on a legal topic while you are addressing some of your target audience’s most common concerns. A video is also an effective method to promote your practice among your peers. When you successfully establish your authority in your field, you are more likely to receive referrals from other firms that are outside your area of practice or geographic region. Getting Your Law Firm’s Video Marketing Strategy Right Video marketing varies a bit from traditional advertising. Most people expect a typical lawyer’s face on a bus stop or a billboard imploring them to call some version of 1-800-ACCIDENT when they think of a law firm’s advertising. Video marketing for law firms is somewhat subtle and can be far more effective than traditional advertising when employed correctly. It is easier to produce a few videos now and then and post them on your website or social media, but, to build your brand and get the most out of video marketing, you need a focused strategy. Some of the things your legal video marketing strategy should include are: • Defining Your Target Audience – Who are you trying to reach with your video, and what is your purpose behind that?• Optimizing the Website – Is the video already on your website optimized for your target audience and the search engines? Can you mold and reuse any of your best-performing videos to extend your reach?• Planning a Video Marketing Strategy – Your video marketing strategy should include enough keyword research and a content roadmap to plan your approach.• Creating Compelling Legal Videos – The next step is to research, plan, create and publish a video that targets a specific practice area, audience, and set of keywords.• Marketing the Video – Some videos rank quickly organically, but you can also “share” your video on social media sites and promote it to place it in front of the right audience at the right time.• Assessing the Results – Every video marketing campaign should carefully track its progress and assess results to determine what is working and what might be improved moving forward. Quality Legal

What is a client story video? Legal Content Can Be Boring to Read, So you Rather Create Videos Being an attorney is a tough job. But the mistake that a majority of attorneys make is overcomplicating their website’s legal and blog content. If the average person can’t understand what you’re trying to convey, they’re likely to become uninterested and give up shortly after landing on your website. The best way to connect to the audience is by creating legal video content that is interesting and informative at the same time. You can follow the following tips to have the best legal video content for your law firm: Create Some Best Practices It’s important to bear in mind that you are writing for common people – not lawyers or judges. When it comes to creating legal video content that people will watch, your first best practice should be to put yourself in the viewers’ shoes. Think of what issues are they facing, and how you can address them most effectively? Use Everyday Language According to research, to create video content, your script should be in easy English, this means using language that anyone can enjoy and comprehend. While creating a legal video, you should avoid using legal jargon or typical legal terminologies. Who doesn’t want to sound smart? But it’s better to present yourself as understandable and authoritative. Fill in the Knowledge Gaps If you’re currently updating your law firm’s website with videos that dive into the teeny-tiny details and aspects of procedure and case law, you’re not speaking to your target audience. Unless your audience is law students or other lawyers. Many law firms want to connect to potential and current clients. And these people care the least about the latest legislation (except to the extent that it directly affects them) and are hardly interested in your legal jargon. To form the best connection with your audience, research what concerns them and, then deliver video content on targeted topics:• Consider the different areas of your practice. Simplify these topics and perform some basic web searches to find out what topic already dominates the web as well as what people want to know.• Use keyword research tools like Google Keyword Planner to learn about trending topics and any opportunities you might have to bridge the knowledge gaps.• These opportunities might differ depending on your areas of practice and geography. For example, a law firm that practices in a big university town might want to address topics related to defending underage drinking charges in the state. Explain the Obvious As a lawyer, a lot of concepts might be obvious to you. But people without law would probably appreciate an explanation in layman’s terms. Avoid making the mistake of having assumptions about a reader’s knowledge. Even if you’ve covered basic information in your previous videos, either summarize it in the related video or provide a link for additional knowledge. Be Relatable For a lot of people, connecting with or hiring a lawyer can be intimidating. You’ll have more success with your legal video if you make it as relatable as possible to the general public. There are various ways to do this, one is making the use of hypothetical stories to relate to your viewers. Create an imaginary scenario and then detail how your firm would handle it. Having said that, it’s important to ensure that you don’t use real cases unless given explicit permission by your client. Just modifying the names and locations isn’t enough to protect attorney-client privilege. Another great way you can be relatable in your video is to simply look friendly and show enthusiasm. When you’re excited about what you do, it will come through in your actions. Be OrganizedYour viewers will appreciate it when you keep things simple and organized. It is advisable to give them a spoiler alert at the beginning. In other words, let them know what you’re about to tell them. Conclude your content with a summary of what you’ve just discussed. Finally, give your viewers the next step if they’ve like some additional help which usually involves giving you a call or sending a message requesting an appointment, or asking questions on mails. Get Some AssistanceLike most lawyers, you must be incredibly busy. It’s not like you don’t possess the skills needed to make any topic interesting and engaging; you probably are just short of time.Instead of stressing over how you can create video content for your law firm, you can trust a professional video content creator to lend a helping hand.If you’d like to learn more about the legal firm’s video creation and digital marketing strategies, we welcome a conversation about your requirements and will present a customized plan designed to deliver the best possible results to your law firm. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Building a Killer Law Firm Social Media Presence   Social media has been a popular marketing channel for major brands for a long time now. You often come across various exceptional social media marketing tactics by brands like Adidas, Airbnb, Nike, and Starbucks. Despite the fact that people enjoy interacting with these brands, the legal industry has largely overlooked the effectiveness of social media as a successful marketing channel. Fortunately, this isn’t entirely the case as some law firms and independent attorneys are becoming increasingly interested in social media marketing nowadays. A recent Attorney at Work survey observed that nearly 95% out of the total surveyed 300 lawyers use social media. And 70% of them accept the use of social media is an integral part of their overall legal marketing strategy. Listed below are some of the benefits of developing a social media presence for your law firm along with a few steps you can take to get started. The Benefits of Your Social Media Presence for Your Law Firm   Social media is not as easy to use for marketing, but the results are totally worth it. Social media is yet to reach its peak of popularity, but a stunning 3.5 billion people or nearly 45% of the population actively uses social networks daily. That’s a huge audience, but why should your law firm bother with making efforts for social media marketing? Here are a few benefits of having a social media presence: 1. Create Brand Awareness As consumers are spending more time on social media, a powerful social presence can help your message reach the audience. As per the latest Sprout Social Index, around 44% of consumers report increasing use of social media, which is very beneficial for brands that want to increase their visibility on social platforms. And more than 80% admit that they are more likely to visit a brand’s website if they follow them on social media. 2. Attract Prospective Clients Social media is a very effective tool for attorneys to attract new clients. The American Bar Association reports that nearly 35% of lawyers who use social media have earned new clients from these channels. But law firms that are actively engaging with the audience on social media have the potential to push those numbers much higher. 3. Engage Your Target Audience Along with using social media to connect with loved ones, people also increasingly engage with brands on social platforms. This provides your law firm with a golden opportunity of delivering engaging content and answering questions, whether it be about family law, criminal defense, or some other area of practice. 4. Build Relationships With Your Target Audience It is crucial to post engaging content across your social media profiles to let interested viewers connect with you whenever they feel like it. This interaction goes a really long way to developing a strong bond – one of trust, understanding, and a genuine belief that everyone at your firm cares about every person they interact with. 5. Establish Your Authority Most people who are struggling with a legal issue are looking for answers and some reassurance. While you don’t need to provide your services online, you can establish yourself as an authority in your field and gain the trust of potential clients. Share useful information that will interest your target audience and help prove your credibility. 6. Boost Your SEO Efforts Despite the fact that social signals aren’t considered a direct website ranking factor, several search engine authorities mention that they can aid your SEO efforts. According to Search Engine Journal, Google has altered its statement multiple times regarding whether website links shared on Twitter and Facebook are used as ranking signals. But there continues to be a strong connection between social signals and ranking position. In short, it’s worth it to build connections with the audience on social media, drive more traffic to your website, and get better search engine rankings for your endeavors. Some Useful Tips for Using Social Media for Legal Marketing   Now that you’re convinced that your firm needs a social media presence, where to begin? Here are some tips to get started with social media marketing so that you get the best ROI. 1. Pay Attention to the Basics No matter where you advertise your business, you need to get the basics down first. Below are some social media marketing details you should focus on: Choosing the right social network to invest in. It might tempt you to pick all of them, but it would be better to choose a few that you are sure that your audience uses the most. Usually, Facebook is the most common choice for law firms since it’s the world’s largest social network. Others include Twitter, LinkedIn, Instagram, and YouTube. Set some realistic goals. Before you start, decide what you want to achieve with social media and establish some quantifiable goals. Do you wish to increase your website traffic? Or if you want to boost your brand’s visibility and authority. Regardless of your goals, ensure that you include them in your marketing plan and keep track of them on a regular basis. Create a detailed content strategy. What type of content are you planning to create for social media? How frequently will you post? 2. Post Engaging Content Law firms can use social media to engage people on social media in a variety of ways. Consumers love stories, so share stories about the origins of your firm, its history, and its achievements to build an emotional connection. In addition to promotional content, provide valuable and useful information that can give your readers some peace of mind or the information they need to decide about hiring your firm. You can share related industry news as well as excerpts from popular blog posts related to your main practice areas. 3. Use Visuals That Pop!Visuals are crucial to getting engagement on social media. Most users will scroll past a plain wall