Mark has a lot of “markisms” but perhaps the most powerful is the direction he gives to his team on every project.
“In order to tell a really compelling story that’s going to connect with the viewer, you really have to think and deeply feel what it’s like to be in their situation.
Close your eyes and imagine what life is like for them, what are the thoughts that are racing through ther mind, what is the feelings they are struggling with, what the things that keep them tossing and turning in bed, what is the pain they endure.
Don’t think of them looking as a spectator, become them, feel what they feel. Fall in love with our customer’s customer. Becuase this is who the video is truly for and the person we hope to positivly impact with our video.