Is Your Law Firm Creating The Right Video Content For Your Website
In the past few years, law firms have started to realize the importance of establishing their brand in the digital market. Usually, law firms received most of their leads through referrals, networking events, and traditional ad space channels like billboards, Yellow Pages, etc.
But today, even the most successful lawyers are dominating the search engines and social media with video content and even presenting themselves as thought leaders in their field. This has become possible just through focused video marketing campaigns that deliver interesting content and follow a long list of legal content marketing best practices.
What is Video Marketing?
Video marketing is the practice of creating interesting and useful content that is aimed at a particular online audience. For law firms, video marketing involves the creation of original and creative video content to attract, inform and retain customers. The video is posted on your website and social media and shared in a way that promotes your legal practice’s services.
The goals of video marketing will differ. But to be successful, your firm’s video marketing should aim to fulfill at least one of these goals:
• Increasing the brand awareness
• Establishing expertise and thought leadership
• Lead generation and attracting new clients
• Creating an online community
The type of video you create and the post will vary depending on your goals and the needs of your target audience. When done right, video marketing can be a super valuable addition to your digital marketing strategy.
The Importance of Video Marketing for Law Firms
Video marketing is a big deal for any business, but it is specifically crucial for law firms. The average consumer has become uninterested in traditional advertising methods like television, radio, and even some online ads. This persistent chaos drastically reduces the chances that one of these tactics will sell your service to a prospective client.
But video marketing can succeed where other methods fail. When a person faces a legal issue that they need to solve or any petty issue for that matter, they tend to approach Google for their answer. This is where you stand the best opportunity to connect with a prospect in the most meaningful way through your informative and targeted content.
Some of the ways video marketing can benefit your law firm include:
Video Marketing Improves Your Reach
Video marketing permits potential clients to find you who otherwise could not. That man who is worried about the potential “DUI penalties in California” or needs to know “How to appeal an SSDI rejection” might find your recent video and find it useful and contact you.
If your video is informative and interesting enough, they might also share it with their friends and social media followers. Someone who might not be searching for your law firm will see your name and remember it for later when they do have a need.
Legal Content Can Improve Your SEO
Search Engine Optimization (SEO) is important to the success of your online marketing efforts, and video marketing can aid improve your website’s organic rankings. When you have plenty of informative and educational content on your website that begins to attract traffic, Google will notice and reward you accordingly.
Local search is crucial for law firms that cater to a limited geographic area. By including your city, county, or other location data in your video, you can improve your local search rankings. So, if a person is looking for a “personal divorce lawyer near me,” you are more likely to appear in the top searches.
Video Establishes You as an Authority
People like to hire a law firm that is aware of what it is doing, and you can establish your authority through creative and informative videos. Frequent videos addressing relevant issues or discussing interesting topics allow you to showcase your knowledge on a legal topic while you are addressing some of your target audience’s most common concerns.
A video is also an effective method to promote your practice among your peers. When you successfully establish your authority in your field, you are more likely to receive referrals from other firms that are outside your area of practice or geographic region.
Getting Your Law Firm’s Video Marketing Strategy Right
Video marketing varies a bit from traditional advertising. Most people expect a typical lawyer’s face on a bus stop or a billboard imploring them to call some version of 1-800-ACCIDENT when they think of a law firm’s advertising. Video marketing for law firms is somewhat subtle and can be far more effective than traditional advertising when employed correctly.
It is easier to produce a few videos now and then and post them on your website or social media, but, to build your brand and get the most out of video marketing, you need a focused strategy.
Some of the things your legal video marketing strategy should include are:
• Defining Your Target Audience – Who are you trying to reach with your video, and what is your purpose behind that?
• Optimizing the Website – Is the video already on your website optimized for your target audience and the search engines? Can you mold and reuse any of your best-performing videos to extend your reach?
• Planning a Video Marketing Strategy – Your video marketing strategy should include enough keyword research and a content roadmap to plan your approach.
• Creating Compelling Legal Videos – The next step is to research, plan, create and publish a video that targets a specific practice area, audience, and set of keywords.
• Marketing the Video – Some videos rank quickly organically, but you can also “share” your video on social media sites and promote it to place it in front of the right audience at the right time.
• Assessing the Results – Every video marketing campaign should carefully track its progress and assess results to determine what is working and what might be improved moving forward.
Quality Legal Content That Sets Your Law Firm Apart
At Mosaic Media Films, we focus on creating video content that helps our clients express their brand’s voice. While your focus is running your firm, the video content our team creates for you will drive traffic to your website and help convert visitors into new clients.
Some examples of the results-driven content our creative video-makers create include:
• Web Series
• Informative videos
• Press releases
• Staff biographies
• Client testimonials, etc
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here's how we do it
Free Strategy Session
Produce Your Video
Achieve Your Goal
So, schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.
