Brand Story Video

A brand story tells the unique journey of the business. It’s more about the business’s mission, values, and journey rather than the specific pain points of the customer. 

This is the WHY we do what we do and share the passion of the people behind the brand. It’s less about features, benefits, and what life looks like for the customer and more about the team and overall vision of the company. 

Think of Tom’s shoes; they have a unique mission and passion for their product. Buy a shoe, give a shoe – so a brand story about them would be about the mission, purpose, and why it’s important. The goal is to inspire prospects to be a part of the mission of the company. 

This video can literally be leveraged with all your marketing and typically has the most evergreen value than almost any other video we create.  Unlike a social ad that can be used for a specific campaign for a short duration of time, a brand story video is very evergreen.   In fact, we’ve even had clients who’ve had their video for over ten years and still continue to benefit from it.

The best place to put your brand story video is above the fold on your homepage or on your About Us page. As those pages typically get the most traffic on your website. 

Typically, a brand story video is told in a documentary-style format, with a combination of live-action footage and sometimes animation. Depending on the type of business you have, we can incorporate other visuals such as stock footage, voiceover narration, and even animated text to reinforce the message and tell the story in a slightly different way.  We determine all these different creative and story-telling aspects, typically in the first one to two meetings and throughout the creative planning process. 

How a Brand Story Video Can Help Increase Sales by 3X.

1: Allows you to Tell Your Unique Story
Every business has a journey, mission, and values story, and a brand story video is the perfect way to share it. Whether it’s the journey of how your business started, the values that drive you, or the passion you have for your business, a well-crafted brand story video can captivate your audience and increase your leads and sales. 

2: Connect Emotionally
The video has the unmatched ability to evoke emotions. Through visuals, music, and storytelling, you can connect with your audience on a personal level. Crafted around your customer’s challenges and tailored to resonate with their experiences, a well-structured narrative has the potential to not only engage viewers but also convert them. It harnesses the power of storytelling to captivate hearts and minds.

3: Boost Brand Visibility
In the growing crowded Austin business marketplace, standing out is crucial. A compelling brand story video can help you cut through the noise and grab the attention of your target audience. It’s a versatile tool that can be shared on your website, social media, email campaigns, and more, increasing your brand’s visibility. A world-class video can elevate the perceived value of your business and the products & services you offer. Take a look at your direct competitors; chances are they don’t have a video, when you do, you really stand out and are giving prospective customers exactly what they want – VIDEO instead of text. 

4: Demonstrate Your Expertise
Showcasing your products or services in action through the visuals and narrative in the video. Unlike a single photo, a sequence of shots, coupled with story, music, sound, and animation, fully articulates what you do and what makes you different. 

5: Improve SEO and Online Presence
Search engines love video content. In fact, YouTube is the #2 search engine, and because it’s owned by Google, YouTube Videos are prioritized in search results. By incorporating a company promo video on your website, you can also improve your search engine rankings. This means more people will discover your business when they search for relevant keywords, driving organic traffic to your site.

6: Drive Conversions
Ultimately, a brand story video is a sales tool. It can lead to increased conversions by persuading viewers to take action, whether it’s making a purchase, filling out a contact form, or signing up for a newsletter. The visual and engaging nature of video can 3X your conversion rates.

7: Stand Out on Social Media
The rise of TikTok and Instagram Reels is clear evidence that consumers prefer video over traditional photos. Social media platforms prioritize video content, making it more likely to appear in users’ feeds. In the sea of poor quality video a world-class, professionally produced business promo video can go viral, reaching a wider audience and generating buzz around your brand.

8: Showcase Testimonials and Reviews
Let satisfied customers do the talking for you and provide the social proof prospects need to make a buying decision. Incorporate customer testimonials into your promo video to build trust and credibility. We structure the testimonials to help validate the viewer’s concerns and showcase the transformation you helped your customer with. 

9: Highlight Product Features
For businesses offering products, a video can highlight key features, benefits, and use cases. By leveraging a combination of graphics, animation, live-action footage, and narrative a company promo video provides a more immersive experience that static images and text alone cannot match.

10: Adapt to Mobile Audiences
With the increasing use of mobile devices, video content is easily consumable on smartphones and tablets. A business promo video ensures your message reaches a mobile audience, which is essential in today’s marketing. In fact, we can even format and modify your video so it’s optimized for an array of social platforms. 

How to market your brand story video 

1: Website:

Above the fold on your homepage is the #1 place you want to showcase your brand story video.  Since your homepage receives the most traffic, you want visitors to watch this video as their first action upon landing on your site. Ensuring its visibility above the fold eliminates the need for people to scroll down or search for the video. This is super important because consumers generally prefer watching videos to reading text. Given that most visitors decide whether to stay on your website within the first five seconds, a well-placed video significantly increases the likelihood of prolonged user engagement. Also, make sure to put it on your About Us page. For the people that extra interested in understanding you, the About Us page is ideal to showcasing your brand story. 

2: Social Sites: 

You can leverage your brand story video on all your social media platforms by placing it in the profile section of each one. Additionally, you have the option to regularly post the promo video as organic content. Also, consider breaking down the video into smaller segments optimized for each specific platform you are marketing on.

3: Email Signature:
Another great spot to showcase your video is to incorporate your brand story video into the email signatures of all your employees to cross-promote your video that narrates your mission. 

4: Email Marketing:
For prospects entering an email sequence or sales funnel, capitalize on your brand story video by including it as part of the series. It serves as a valuable tool to build trust and credibility with potential customers and move them closer to a purchase.

5: Sales Presentations:
Depending on the nature of your product or service, you could showcase your brand story video during sales presentations or investor pitches. This video can visually communicate your unique value proposition and help you further trust in the meeting. Plus, it can be a huge time-savor as explaining that information through a series of slides can take 2-3X more explaining than a well-crafted company video. In addition to that, it keeps consistent messaging from everyone on the sales team the same. 

6: Conferences:
When attending conferences, leverage your brand story video! Whether displayed on a monitor at your booth, as part of your presentation, as part of a  keynote speech or if you sponsor the event. The video effectively communicates who you are, what you do, and what sets you apart, helping you increase engagement from event attendees.

7: Ads:
Utilize your company video in various advertising campaigns, whether on social media or other digital platforms. Depending on your specific sales strategy and overall marketing approach, the video can be positioned at the middle or bottom of your sales funnel. 

8: SEO:
Did you know that video content is 50 times more likely to appear in Google search results compared to standard text? This is because video has significantly less competition than text-based content. While virtually every website is text-based, the competition for video content is relatively low. By incorporating video into your web content, you not only gain a substantial competitive advantage but also enhance your optimization for better Google search results.

Conclusion on business promo or company videos:
A brand story video is a company investment that can help 3X sales conversion. It’s a versatile, engaging, and effective way to share your journey, mission, and values with prospective clients. 

Whether you’re looking to boost conversions, increase brand awareness, or simply tell your story, a well-crafted brand story video can help you achieve your marketing goals. Don’t miss out on the opportunities that video marketing can bring to your business or brand and compete against the constantly growing competition in Austin.