Video Marketing Tips

What is a client story video? Video advertising has become omnipresent in 2021. It’s everywhere, over your Television, your cellphone, your local billboards, and bus displays, and practically any elsewhere it’s physically possible to upscale from static to dynamic content. If you wish to reach a large number of people today, you have to deliver your message in a way that’s informative, fun, and visually interesting all at the same time, and videos reach people in a way no other medium can. Let’s have a look at the top ten ways videos can help your business: 1. Videos Are Educational Video is probably the best tool if you want to educate people. Using videos, you can educate, explain and entertain all at once. When trying to explain something more complicated, video is an amazing way to grab interest and keep people focused while you go over the details. It also permits you to combine both audio messaging and visual cues to put your point across, capturing both visual and auditory learners and multiplying the intensity of the message you’re trying to get across. 2. Videos Are Easy to Share You’ve probably seen a lot of viral videos over the past days and weeks. How could a viral video help your business? Even if your video doesn’t go viral at once, it’s still probable to create more buzz around your content using a video than it is for written content or static images. This is mainly because videos are incredibly easy to share, and can be easily shared across multiple platforms. If you need your content to spread quickly and credibly, video is likely your best bet. 3. Videos Rank Well in Search Engines It’s just not enough to merely publish something online—more important is for people to be able to find it! Google and other search engines find videos to be highly relevant, they’re easier to rank than other articles or plain blog posts. Try adding a video to your existing blog page that you feel should be doing better, and observe how it impacts your organic traffic. We tried this for one of our popular blog pages, and it hiked to the first few pages on Google’s results in a matter of days. The conclusion? Video really works wonders for SEO! 4. Your Competitors Are Using Videos Your competitors are using video, so why not you? Don’t allow them to enjoy the benefits of using video while you lag! On the odds that your competitors haven’t started using video content yet either, being the first to adopt video into your marketing strategy is a great way to make your brand stand out. 5. Videos Are Popular Everyone nowadays loves videos. This is why YouTube alone has billions of views daily. This makes video a natural and great way to reach your audience. In a study, people expressed that they actually wanted brands to create more videos as compared to text posts or images. As easy as that–give people what they really want! 6. Videos Are Mobile-Friendly Observe all those people everywhere on their smartphones and tablets? Many of them are involved in watching videos. Recent research explains that the customer buying journey is increasingly favoring mobile devices. People nowadays use smartphones to browse products, collect data, decide which stores to visit, or even make a purchase without making a single click on a desktop or putting a foot in a physical store. Consider using videos on mobile platforms to capture this audience while they’re already planning a purchase. 7. Videos Are Cost-Effective As a marketer, you are always looking at a promotional strategy that’s affordable as well as effective. Fortunately, you need not set a huge budget to launch a professional video marketing campaign nowadays. You can create a basic video on your smartphone without any fancy equipment and still reap the benefits. Plus, once your video is created, you can share it across multiple platforms—including your own website, YouTube, Facebook, and other sites supporting video content. 8. Videos Add a Personal Touch With videos, you have the opportunity to get personal and build a face behind your brand. This authenticity goes a long way with the customers, and you get a chance to build a personal relationship rather than just selling something. As video tools become more robust, the capability to personalize content is becoming even more powerful. 9. Videos Are Permanent Once your video is online, it remains there forever. People searching for content using similar or relevant search terms can find your video months or even years from now. In this age, making a video isn’t merely a short-term measure—it can really impact the long-term success of your brand. 10. Results are Quantifiable How to ensure that your business strategies are actually working? The one way to confirm is to measure your results. With today’s analytics tools, it’s a cakewalk to track the effectiveness of your videos. You can see the number of views you get, of course, but metrics are evolving and becoming even more modular. A lot of platforms allow you to see the exact moment someone stopped watching your video, providing you valuable insights about how you can make your content more effective and tailor it according to what people want to see. When you plan to get started, reach out to us and we will help you produce and distribute the perfect videos for your business! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Recent studies have shown that more than 90% of video marketers find video is a crucial part of their marketing strategy. And while marketing captures several types of inbound and outbound efforts, video is particularly effective at driving the needle for digital marketing. Today, we plan to dive deep into what is digital marketing and how you can maximize its results with video. What Is Digital Marketing? To quote the basic definition, digital marketing refers to any marketing that is done in digital channels. This includes several subsets of marketing, like SEO, PPC marketing, content marketing, affiliate marketing, social media marketing, email marketing, online PR, and native advertising. A lot of people whose work revolves around these tactics might not have “digital marketing” in their job title, but the work they do contributes to an overall digital marketing strategy. Why do you need a digital marketing strategy? Firstly, the business world is moving towards becoming digital day by day. While some businesses may be able to cling on to their brick-and-mortar shops and traditional marketing efforts, the average company in 2021 just can’t make that work without involving digital elements. Having a digital presence is important, and digital marketing helps to make sure that your online efforts work in your favor. Secondly, digital marketing provides benefits that traditional marketing often doesn’t. It typically helps you connect to a wider and more targeted audience than you’d be able to do with print, out-of-home or even broadcast efforts. For these reasons, a lot of companies that call themselves more traditional still include digital marketing in their strategies. How to Use Video in Digital Marketing? Within the context of digital marketing, video is useful you can use video as the medium for just any of the tactics we mentioned above. For example, video can be used in your email marketing strategy, elevate your SEO strategy and your social media strategy, etc. What we typically refer to as a “video marketing strategy” just means involving video in a considerate and deliberate manner in your comprehensive marketing plan. Let’s discuss a few examples to talk about how video affects each one of your marketing efforts. Content Marketing/SEO While content marketing and SEO are two distinct entities, we’re combining them here because video’s advantages for content marketing affect SEO as well. In 2021, video is the most valuable player of content marketing. In a 2020 report, video was the most widely used type of marketing content, defeating longtime favorites like infographics, email, and blogging. It is possible to use videos in many places throughout a content marketing plan. Just posting a video is also content marketing. Video marketing is a part of content marketing because posting a video is ultimately sharing new content. However, video can also be mingled with other content types, the most common option being to embed video content throughout your blog posts. Viewers often admire the option to watch something alongside (or in place of) the written content, and search engines tend to reward video-supported posts with better rankings. Social Media Marketing Had you been paying attention to the social landscape over the last few years, you would have noticed that virtually every platform is leaning towards video. “Older” platforms like Facebook and Instagram have started introducing new video features and often prioritize video content in their algorithms. Options like TikTok and Instagram’s Reels feature are the representation of engaging video content. Being the second largest search engine after Google, YouTube also continues to dominate the online space. All this is to explain that your social media plan should include video content. The way the social landscape is moving, those who don’t start experimenting with video content will keep lagging. If you need to see the statistic before giving in to this concept, here are a few:According to Animoto, more than 90% of brands got a new customer because of a video on social media. Tweets with video receive 10 times more engagements than Tweets without video on Twitter. In 2020, 14-15% of all Facebook content was video. According to Animoto, YouTube replaced Facebook as the #1 platform that influences consumer behavior. Benefits of Video in Digital MarketingApart from the specific benefits, we shared for social media marketing and content marketing above, videos deliver many quantifiable benefits for businesses. Here are some of the benefits you can expect to experience after launching a successful video marketing strategy. Increased Website TrafficBrands that invest in video marketing are more likely to experience boosts in website traffic. According to Wyzowl, more than 80 percent of marketers admit that videos have helped them increase traffic to their website, and more than 80 percent of marketers say that video has increased the time people spend on their website. This is a significant percentage when you consider what it takes to attract even one additional person to your site every day or to increase that person’s activity time on your website even by a few seconds. Each touchpoint gives the consumer more details about your brand and what you have to offer to them. Lead GenerationA report by Wyzowl’s also found that more than 80 percent of marketers admit that video has helped them in lead generation. This again is a big deal. It’s easy to be impressed by statistics like these without taking time to reflect on what they mean for a business, but every new lead is a prospective source of revenue for your business. The dynamic nature of the video is basically responsible for this success of video content. It’s easy to get a consumer to watch a couple of seconds of a video, which gives you a better opportunity of attracting them than you’d have with text posts or static images. Brand AwarenessVideo is among the most crucial tools marketers have at their disposal to increase brand awareness. Consumers who are not aware of your brand are not likely to spend much time reading your brand’s content

What is a client story video? Videos Are A Must If You Want Your Website To Rank Well There is unanimous agreement among online experts that video marketing is one of the core strategies that should be integrated to make the effective digital marketing plan more effective. This is applicable to almost every industry, but it is especially true for law firms. People come across various types of legal trouble, and these days, the first place they search on and try to make sense of their legal issues and get a solution is the internet. Before contacting an attorney, the typical legal consumers will want to read as much as possible for them about the issue that they are dealing with to at least have a basic understanding of it, and to know what questions to ask a lawyer when they finally contact one. Attorneys and law firms that take the time to produce content that answers consumers’ questions stand out from their competitors by sharing free information with the public and demonstrating their knowledge of the law. Done correctly, video marketing will drive targeted prospects to your web properties, a certain percentage of which should become clients. This is one of the most cost-effective ways to grow your legal practice. Developing an effective video marketing strategy is not really that complicated. However, it does require a time commitment and consistency. If you are willing to put in the time, then you can turn video marketing into a winning strategy that will grow your clientele. The traffic will fluctuate your first, but if you stick to it, your website visits will start to multiply, and you will produce successful long-term results. To help ensure that you involve a good video, here are six steps to follow: Research your Audience It is very important to understand are you going to present the video to and what is the purpose of the video. Primarily, a law firm video is made for legal consumers (as opposed to other attorneys, etc.) because they are the ones who are your potential clients. So, when you prepare to create video for them, put yourself in their shoes and think about what they are facing and what do they need from your video. The best kind video is the one that connects with your audience and addresses their concerns. For example, someone who injured in a car accident is likely to be stressed about the medical bills they have to pay, and how long it will take to resolve their legal claim. Researching and identifying your target audience and understanding what they are concerned about will help you a great deal to produce content that is compelling and engaging. This will help you establish an emotional connection with them and have them interested in what you have to say. Write for Topics over Keywords You might have heard a lot about search engine optimization (SEO) and its role in getting your content found on the Web. Ranking for keywords that your target audience is using to make its search on the Internet is one of the major goals of creating and employing a video content, but you should never compromise on the quality of your video for this purpose. The best approach for creating legal video content is to choose topics that your target audience cares about. One way to do this would be to make a list of the most frequently asked questions you get from your clients and create videos that address these queries. You could also research places like Google search suggestions and Quora to find some common questions that are being asked. Create videos about topics that are relevant to your target audience, and do not worry as much about keyword phrases. If your content discusses their most important issues, the search engines will reward you for that and your posts will be ranked better. Make your Content Coherent and Understandable As an attorney, you need to project a professional image for you and your firm. You need to ensure that the video you create flows smoothly and is engaging. At the same time, make sure that it is not overly technical. Bear in mind that much of your audience is not familiar with a lot of the legal terms that are part of your everyday vocabulary. While creating a legal video that is geared toward average consumers, your job is to make complex legal concepts understandable and easy for your target audience. Make your Content Informative and Useful Your viewers should be able to comprehend your content and find it informative, interesting, and useful. Undoubtedly, your end goal is for them to contact you and become a client, but you should not be continually trying to sell that within your video. Rather, give your viewers practical information that they can take away from the video and put to use, so they consider them worthy of devoting their time to. Show Yourself as an Authority Avoid talking too much about your firm and rather, try to display your expertise by discussing the legal topic and providing helpful information to the viewers. Within your video, show viewers your in-depth knowledge on the subject. This will aid establish your firm as an authority in your area of practice, which builds trust among your target audience and makes them more likely to convert. Include a CTA You should end your video with an appropriate call-to-action. This will help you make the viewers take action as desired by you and contribute to lead generation. About Us Now this is our call to action. We know that for a lot of attorneys, planning and creating video content and other types of digital marketing can seem next to impossible. And this is where we come in. We specialize in helping law firms plan, implement and create the best video marketing strategy. We work with lawyers and legal practitioners in whatever capacity they need us. For some, we simply

What is a client story video? No Video Means No Success If your goal is to create more brand awareness, generate more traffic on your firm’s website, and receive more conversions, video marketing checks all the boxes. Despite the crystal clear appeal of video to consumers, law firms are often hesitant to include it as part of their digital marketing strategy. So, if you have been considering ways to improve your marketing game, below are some points as to how video can do it and some of the ways you can use it in law firm’s marketing. How Video Marketing Can Help Your Law Firm? Consumers absolutely love videos, and their use has expanded beyond travel or silly games. Video marketing has achieved a reputation of being an incredibly effective marketing strategy across all industries. According to some statistics:• Around 90% of video marketers claim to receive good ROI by using videos.• More than 90% of marketers that use video call it an essential part of their marketing strategy.• 95% of consumers admit that they like watching an explanation video, and 85% say videos do influence their buying decisions. As per some statistics compiled by The National Law Review, around 95% of prospective clients have started looking online for legal answers. And more than 60% of searches are non-branded, indicating that a person isn’t looking up your name, but simply asking a question or searching for a “Divorce Lawyer in California.” When your firm has various ways for consumers to get the information they want and need, it is likely to reach more people. While some consumers want to read, most would prefer to watch a video. Even if you already have some of this information posted on your site, video marketing can pay off well for your firm. 5 Ways to Use Videos in Law Firm Marketing Roughly around 250-300 hours of videos are uploaded to YouTube every minute, which is an impressive figure. But the fact is that many of your rivals either aren’t taking advantage of video marketing or are very effective. As an attorney, you can start getting better rankings, reach more clients, receive more conversions and improve your business results by creating some high-quality videos. Here are five ways you can use videos to market your law firm. 1. “About Us” Page Make a video for your “About Us” page that presents your firm from the ground up. Include information about you started, how your company came into being, the company’s background and mission & vision statement, and introduce your attorneys and other key staff. You might have some of this information in written form on the website, but a video is a more interesting and engaging way to connect potential clients with attorneys that may help them solve their legal matters. A video like this can make your office and staff seem less intimidating and more approachable to potential clients. You might also like to include it on your website’s home page. 2. Video SeriesAnother interesting way to use videos in your law firm’s marketing is to create a series of videos tied to a specific topic, such as disability law, or divorce, trucking accidents. If you are basically a personal injury lawyer, you can come up with a series of videos about what to expect from a personal injury case. You can also include videos explaining the best way for dealing with insurance companies, getting medical care, and avoiding common personal injury case mistakes. 3. Case Studies Potential clients generally wish to know if you have successfully handled cases like theirs and achieved positive results. It might not be possible for you to cover all the cases but you can showcase some of your experience and past successes with video case studies. You can create some videos of your firm’s attorneys explaining a specific case from start to finish. If the client approves of it, you can even ask them to provide testimony about how your firm solved their legal issue. This gives your clients a good sense of what they can expect from your firm. 4. Testimonials Most of the legal clients still arrive via referrals and word of mouth. Even the ones who get a recommendation from family or friends are likely to do some independent research on your firm before getting in touch with you. If there are no reviews or testimonials available, even a personal referral might be insufficient. Video testimonials are amazing ways to reach that segment of your audience that is researching your online reputation before deciding on if you should be hired. More than a few printed quotes from your past clients, these pieces portray more credibility and trust and are likely to influence the decisions of the viewers. 5. Live Streaming If you have not included social media in your digital marketing strategy, you are losing big time on the benefits of meeting clients where they spend most of their time. One of the best features of social media, particularly Facebook and Instagram, is the ability to “go live” with your videos. Many law firms are taking advantage of this and now hosting informal live sessions on Facebook, LinkedIn, and even Instagram that feature Q&A sessions, a discussion on the current hot-topics, or other information that would be of interest. One of the benefits of these live videos is that they don’t disappear forever when you hit the “stop” button. Visitors can access the recorded versions of your live sessions as long as you keep them posted on your social media. Should You DIY or Hire a Video Team? Videos aren’t necessarily complicated, so your firm can try creating some without a dedicated marketing agency or videographer. But while you have other things on your plate, you might not possess the tools on hand to do quality video editing. If you wish to create marketing videos that will have the most impact, it makes sense to hire a digital marketing agency that will help

What is a client story video? If you are aware of how powerful a video can be when it comes to supporting your brand and your business over time, we’re glad to have you with us. But what if others on your team still need some convincing — namely, your boss. Don’t worry, just by pointing at the ROI of your video marketing endeavors, you can present a strong case for why your brand should invest in video. Much more than just a fun asset for social media, a video can be used across channels like webinars, emails, blog content, product pages, landing pages, etc, to support larger business goals. And as a savvy marketer, it’s your responsibility to educate your team and advocate for change. Showcasing the ROI of video marketing can feel a bit indistinct, but we’ve got five tried and tested tips for you. In this post, we’ll highlight the best reasons to invest in video marketing and share actionable tips on how to get leadership on board. Let’s dive in! 1. Show Video’s Sustained Growth And Increased Adoption In 202, the rise of COVID-19 led to increased businesses embracing video marketing. Many platforms saw a 120% increase in the weekly upload of videos in 2020. Though these numbers have gone down a bit since the height of the pandemic, there’s still an increase in the number of video uploads. What does this spike in uploads indicate? It means that video as a core marketing and communications tool is here to stay for long. Video adoption is uprising across the board as marketers are seeking new ways of humanizing their brand and connecting with their audience. In 2020, more than 80 percent of businesses used video as an integral part of their marketing strategy, and more than 90 percent of marketers called it an important part of their marketing strategy. This matches the consumer preferences as 69 percent of people surveyed indicated that they would prefer learning about a product or service with a video versus any other formats like articles, website content, or ebooks. The cherry on the cake? Cisco estimates that video will represent more than 80 percent of all the internet traffic by the end of the year. This indicates that to reach most of your audience, you need to adopt video. Videos can help your brand at all stages, with the top-funnel stage like growing your audience and the bottom-funnel stage like generating more leads and sales. 2. Share Relevant Video Marketing Success Stories Instead of trying to tell your boss how it might or could work, show them how videos have already worked for other brands. Start by collecting a few video marketing examples that will help your manager realize the importance of what you’re trying to do. Remember, most leadership roles work on tight schedules, so you better not overwhelm them with a massive list of examples. Pick the best and the most relevant two or three specific examples that showcase the type of video content you wish to create. Presenting instances of successful video marketing efforts from a brand that your boss admires is a great starting point. If they’re already familiar with the brand and love their content, an example from that brand might excite them enough to try something similar. Another way to motivate them is to show the video marketing endeavors from a direct competitor. Highlight how much video content a competitor is creating and build your argument in the context of staying competitive within your market. And if videos aren’t widely used in your industry or niche, it is even better! This is an opportunity for your business to stand out from the crowd. To achieve the value of video marketing, try selecting at least one example where you can put forth real results. For example, it could be a video that went viral and was popular on social media. Tracking conversions as a success metric is not easy, but also not impossible. You probably will not be able to analyze how a video led to increased sales or leads since that data is typically internal to a business. If your boss still wants to see those metrics, search for case studies from video marketing platforms that highlight how videos helped companies meet their goals. 3. Underline The Value Of Repurposing Video Content A single video can be repurposed for different sources of content marketing for your brand. More content emerging from one video means more time for your brand to work on other marketing endeavors. In a way, repurposing your video content can prove to be a time and resource saver for your brand. Rather than telling your boss that you’re going to put all this time and effort into creating a single video, underline just how much content can come out of that one video. In other words, convince them of a content package. One video can result in multiple podcast episodes, different blog posts, social media content, ebooks, and more. A video can add stars to the written content you already have. Including video in a blog post can increase search engine visibility and help you rank better for more keywords as a result. 4. Make It Clear That Video Won’t Cost A Fortune The usual cost of creating a video is a common concern for many marketers who don’t possess a dedicated video team or prior video experience. They might feel that video marketing sounds nice on paper, but they’re afraid that it will cost a lot and doubt whether they’ll see a return on that investment. Make the process seem less intimidating by billing video marketing as a small, internal affair. Rather than hiring external production staff to help you with a video, give employees who possess some video creation experience an opportunity to help. The cost of all the video equipment is another hesitation your boss may have. They might be assuming that video marketing means bringing in a professional-grade camera

What is a client story video? Not all businesses require content marketing to sensationalize themselves. Some industries just don’t engage in attractive visual or written content. You probably know what we are talking about if your company is into selling medical supply management software or aircraft fasteners. You might not want to lose out on all the increased sales and revenue that comes with an interesting blog post but it might not always be possible for an industry like yours. This is where Video comes to your rescue! Video can give an instant uplift to the otherwise boring and simple content and turn it into a great, valuable piece of content. Today, we shall be discussing plenty of creative ways you can involve video into your marketing strategies to create engaging content. Before Calling Yourself Boring, First Identify What’s Interesting About You. The first and foremost thing to spice up your content before drafting your first video script or video concept is to think of everything that makes your company interesting and jolt it down on a paper. There’s always something that makes a company or industry really important. For example, people might find a Waste Management company really “Eww!” but as a company, you must have an idea about what’s interesting about you like the new island that’s being created with the giant trash in the middle of the ocean. How and when did all the junk reach there etc? Focus on questions like what’s keeps you excited about what you’re doing? Or how can you present this information to the world to interesting them? Why is it important to convey it to your potential as well as existing customers? If you consider answering all these questions before coming up with your content, what you bring to the table won’t be boring! Give The Front-Seat To Your Expertise But Remember To Make It Interesting! You can start making videos once you determine what makes your company interesting and then creating videos around that. After all, you know your business well and what makes your business interesting to associate with! You can put all of this in an attractive video. You Do Not Have To Be Boring If You Think Your Industry Is! The top-executives or TLs might be the best in their respective fields but that doesn’t mean that they’ll be equally good at expressing their knowledge. If you think your team members lack those “scintillating” presentation skills, you can hire a charismatic orator or spokesperson to spruce up the otherwise plain discussion. Alternatively, you can create an “Event Video” presenting how interesting or fun it is for your team to work in this business/industry. By showcasing real people and actual personalities in your video, it becomes easier to catch the attention of the right user. Tell Real Stories To Make Your Viewers Feel Connected Telling stories is one thing but bringing them to life is what actually matters. Video lets you tell stories in such a compelling way that simple blog posts cannot. Telling stories with a customer or employee testimonial and having real people narrate their own stories. Bring Life To An Otherwise Boring Topic By Showing The Subject In Action Video lets you crop them without cropping the key points. This helps you engage the viewers who might not be interested in some specific bit of the video. For instance, if you want to produce a brand video to highlight your company’s vision and mission, don’t only involve your CEO or spokesperson’s speech. Rather, portray your employees, customers, or business partners working and interacting together. Modify Your Approach To Traditional Content Formula Your creative team really needs to think out of the box and spice up the boring bits because not all video types can bring life to complex subjects. Suppose you’re filming your CEO’s interview for an FAQ video, try adding a little fun by maybe trying spicy hot sauces after every question. Though this idea has already been tried by First We Feast, you can copy this with a new twist or think of a completely new idea. Provide Value With Video Creating a video is not just for the sake of having a video rather, it is important to provide something valuable to your viewers through the video. Understanding the needs of the customers and creating videos that will satiate their queries is what is called creating value for your customers. You can create FAQ videos, how-to videos, tutorial videos, or DIY videos to solve your users’ problems and have them looking up to you whenever they feel stuck regarding something related to your brand. Transform A Conventional Technical Manual Into An Interesting Video Series You’ll be creating a lot of technical content manuals while working in a technical industry. You can transform them into a rather interesting form using video series. You can transform tech guides into tips-and-tricks videos or use a tutorial video to describe the full installation process step-by-step. Animation can be used to describe software, automation, or similar products or you can come up with new video ideas to turn your old content into fresh, interesting stuff. Video Is The Army To The King Of Content! With increasing competition in the business world, getting the right amount of attention is of utmost importance. Video can prove to be a masterstroke in the game of marketing and can help you realize your goals in a much effective manner. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Not all businesses require content marketing to sensationalize themselves. Some industries just don’t engage in attractive visual or written content. You probably know what we are talking about if your company is into selling medical supply management software or aircraft fasteners. You might not want to lose out on all the increased sales and revenue that comes with an interesting blog post but it might not always be possible for an industry like yours. This is where Video comes to your rescue! Video can give an instant uplift to the otherwise boring and simple content and turn it into a great, valuable piece of content. Today, we shall be discussing plenty of creative ways you can involve video into your marketing strategies to create engaging content. Before Calling Yourself Boring, First Identify What’s Interesting About You. The first and foremost thing to spice up your content before drafting your first video script or video concept is to think of everything that makes your company interesting and jolt it down on a paper. There’s always something that makes a company or industry really important. For example, people might find a Waste Management company really “Eww!” but as a company, you must have an idea about what’s interesting about you like the new island that’s being created with the giant trash in the middle of the ocean. How and when did all the junk reach there etc? Focus on questions like what’s keeps you excited about what you’re doing? Or how can you present this information to the world to interesting them? Why is it important to convey it to your potential as well as existing customers? If you consider answering all these questions before coming up with your content, what you bring to the table won’t be boring! Give The Front-Seat To Your Expertise But Remember To Make It Interesting! You can start making videos once you determine what makes your company interesting and then creating videos around that. After all, you know your business well and what makes your business interesting to associate with! You can put all of this in an attractive video. You Do Not Have To Be Boring If You Think Your Industry Is! The top-executives or TLs might be the best in their respective fields but that doesn’t mean that they’ll be equally good at expressing their knowledge. If you think your team members lack those “scintillating” presentation skills, you can hire a charismatic orator or spokesperson to spruce up the otherwise plain discussion. Alternatively, you can create an “Event Video” presenting how interesting or fun it is for your team to work in this business/industry. By showcasing real people and actual personalities in your video, it becomes easier to catch the attention of the right user. Tell Real Stories To Make Your Viewers Feel Connected Telling stories is one thing but bringing them to life is what actually matters. Video lets you tell stories in such a compelling way that simple blog posts cannot. Telling stories with a customer or employee testimonial and having real people narrate their own stories. Bring Life To An Otherwise Boring Topic By Showing The Subject In Action Video lets you crop them without cropping the key points. This helps you engage the viewers who might not be interested in some specific bit of the video. For instance, if you want to produce a brand video to highlight your company’s vision and mission, don’t only involve your CEO or spokesperson’s speech. Rather, portray your employees, customers, or business partners working and interacting together. Modify Your Approach To Traditional Content Formula Your creative team really needs to think out of the box and spice up the boring bits because not all video types can bring life to complex subjects. Suppose you’re filming your CEO’s interview for an FAQ video, try adding a little fun by maybe trying spicy hot sauces after every question. Though this idea has already been tried by First We Feast, you can copy this with a new twist or think of a completely new idea. Provide Value With Video Creating a video is not just for the sake of having a video rather, it is important to provide something valuable to your viewers through the video. Understanding the needs of the customers and creating videos that will satiate their queries is what is called creating value for your customers. You can create FAQ videos, how-to videos, tutorial videos, or DIY videos to solve your users’ problems and have them looking up to you whenever they feel stuck regarding something related to your brand. Transform A Conventional Technical Manual Into An Interesting Video Series You’ll be creating a lot of technical content manuals while working in a technical industry. You can transform them into a rather interesting form using video series. You can transform tech guides into tips-and-tricks videos or use a tutorial video to describe the full installation process step-by-step. Animation can be used to describe software, automation, or similar products or you can come up with new video ideas to turn your old content into fresh, interesting stuff. Video Is The Army To The King Of Content! With increasing competition in the business world, getting the right amount of attention is of utmost importance. Video can prove to be a masterstroke in the game of marketing and can help you realize your goals in a much effective manner. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Video is taking the marketers by storm like a champion when it comes to attracting and engaging internet users. More than half a billion watch Facebook videos every day and around one-third of all online activities include watching the video. There’s no doubt left about how powerful video content actually is but what can be done as a marketer to render your video content more effective in reaching the right audience at the right time. One sure shot method of boosting your video’s power is..to add CAPTIONS! As disappointing as it may sound, most of our partners do not even consider adding subtitles while creating a video. It sure is a shame because captions are low-key one of the easiest ways to improve your video. Let’s discuss the importance of captions in your video’s performance to understand how they can be used to go that extra mile. What Video Captions Are? Video captions or Subtitles as they are popularly known are the written texts put atop a video representing the verbal speech of the video. They can help make it clear what’s being spoken in the view and can be classified as Open or Closed. ‘Open’ meaning that they are visible and can’t be put off by the viewer and ‘Closed’ meaning that they can be put on or off as and when the viewer desires. Video captions are the same as the transcription but are synced to the video’s time codes, permitting the viewers to understand what’s being said in the video. Top 3 Advantages Of Including Captions In Videos Apart from making the videos more understandable, captions benefit them in a much bigger way. Whether it is boosting engagement metrics or search engine optimizations or making videos easily understandable for people with disabilities, video subtitles have a great power of boosting your brand’s value. 1. Engagement Firstly and most importantly, adding subtitles aids in boosting engagement metrics across the board. Read on the following stats to know more: Facebook suggests that including captions in your video can increase the view time by around 12 percent. During an experiment run by the Discovery Digital Networks, it was found that captioned videos received more than 7 percent more views (on an avg). A new study saw an increase of 40 percent in the number of views on captioned videos as compared to uncaptioned videos. The above-mentioned study also observed that the viewers were 80 percent more likely to watch a video with closed captions till the end. Facebook experiences more than 80 percent of the video being watched on mute. If you ever happen to come across contradicting statistics, send them to us! Your videos need to be vibrant and bold to gain viewers’ attention but sometimes, not just this is enough to make your video stand out. In such cases, including words that connect with your viewers makes your video stand apart from the crowd! 2. Accessibility Looking for another major benefit of involving subtitles in your video content? Accessibility is the answer! More than 28 million adults in America have hearing impairments and rely on captions to understand what’s going on in a video. Without the subtitles, this part of the population would lose out on your content. Beyond that, if your video is in a specific language, say English, you’re losing out on a very large audience that is not English speaking. Adding captions in your target language helps you reach your audience around the globe. 3. Search Engine Optimization Lastly, subtitles can contribute a lot to your SEO efforts. When you add your video’s transcription in the video description, it becomes easy for your content to rank higher in organic SEO results as it facilitates the crawling of the search engine. Along with adding subtitles in your videos, embed relevant videos on your main webpages, blogs, landing pages, etc to boost your SEO efforts. When should Video Captions be used? Only if you’re using music in your video that isn’t relevant to your video’s content should you consider not using captions. Otherwise be it brand videos, DIY videos, how-to videos, or social videos, captions are mandatorily needed to grab attention on the right channels. Before posting your video, consider the different distribution methods and audiences’ state of mind to decide whether captions will work or not. Use Auto-Generated Captions or Make Your Own? Captions come in various options, mostly being auto-generated by players like Youtube, in pretty white fonts on a black background. But many players allow customizable captions too to improve the user experience. Very often, the subtitles can be unreliable as they are generated by machine learning algorithms, as accepted by YouTube, and cannot always be accurate. This is why it is advisable to caption the video on your own ensuring the readability and accuracy of the captions. But you can also go for auto-generated captions by checking them prior to posting for relevance and accuracy. If the auto-generated captions aren’t accurate, write your own to get the best of results. Conclusion Captions can do a lot to the performance of your video even if somebody is watching the video on mute or scrolling quickly on the screen. Adding subtitles to a video can bring in a lot of positive results if they’re done with accurate care. Coupled with beautiful animations or graphics and a great storyline, captions are the last step to put a cherry on the cake and create videos that your audience will absolutely love! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Digital Marketing is omnipresent. The internet is flooded with digital ads, SEO content, customer testimonials, and many other elements of reaching the audience online. To help you put your efforts in the right direction, we got connected with nine Digital Marketing experts to share tips and tricks and their take on the new trends that are likely to dominate in 2020. Find their views below! Ques: What are the trends in Digital Marketing that can take advantage of in 2021 and why? 1. Provide Good Quality SEO Content SEO-driven marketing strategies will prove to be a big opportunity for brands that employ them efficiently. On the basis of the data collected in the past two years through our campaigns, it was found that there’s a huge opportunity of improving brand visibility through organic content. The key being, improve the quality of the content by providing a relevant solution to the users’ search intent and presenting it such that satisfies their query. This includes making use of supporting video, images, and decently structuring the content. -Igor Kholkin CEO, Avidon Marketing Group   2. Adjust Your Content For Omni-Channel Experience With increasing channels and online time, consumers will be interacting with your brand in a number of different digital spaces and it would be a disservice to your brand on your behalf if they aren’t properly aligned. The messaging and visual elements for your campaigns should tell an integrated story across all the channels. -AlexaNizam Content Strategist, Lemonlight   3. Be Attentive Towards The Changes In Social Media As digital marketers, you should be attentive to the changes that are gradually emerging in the social media space. With the various regulations coming up as to what users can and cannot post on their profiles on different social media, decentralizing networks are important to take their place. The coming decade is all about pleasing, valuing, and empowering the users. -Joel Comm Speaker, Author, and Functional Futurist  4. Provide A Wonderful Customer Experience 2021 is going to be the customers’ year more than ever! A massive shift in the beliefs regarding what marketing actually is being observed. The priority has changed from convincing people to make a purchase to providing the best customer experience that will have people coming back for more. In meaning, the market works for you if you concentrate on building the best possible business culture with positivity and providing the best in class service. -Michael Brenner CEO, Marketing Insider Author of Mean People Suck   5. Integrate Your Tactics And Strategy As a B2B tech marketing agency, we observe that with companies realizing their digital transformation, their PR and marketing efforts and taking a back seat. Employing a carefully thought out integrated approach to tactics and strategy is reaping great benefits for the clients. So, instead of PR being at the forefront, marketing departments are smartly involving employee advocacy and executive communications as a part of their integrated strategy that keeps people at the center of the message distribution process. -Mel Carson Founder and CEO, Delightful Communications   6. Participate Authentically Finding and engaging with your tribe authentically using digital marketing tools is not merely a TREND—it can be seen as a long-term strategy of building leadership in your experience domain. For a brand like mine, LinkedIn is providing an amazing platform for sharing my knowledge, ideas, and experiences with my audience consistently.  To have this really work for you, you must be authentic and willing to give without expecting anything in return. The one question prior to writing, sharing, and posting content are, whether it will add value to my tribe?  The outcomes are never instantaneous- it has taken years for me to foster my tribe and continue building my voice and the company’s voice. It involves putting a lot of creativity, dedication, and willingness to present yourself/brand out there for others to notice. When you do this whole-heartedly, you’ll find your niche client and they’ll start approaching you for help. -Aaron Levy Founder and CEO, Raise The Bar Author of Open, Honest and Direct   7. Handle User Data In An Effective Manner Mapping the journey of customers along with the content will result in growth and conversions. Engaging the right users on the right device at the right time is evidently critical and challenging. With user data defining the future of marketing, managing this data effectively would be a mission for most of the brands. -Tarun Kumar Digital Marketing Manager, MoEngage   8. The Future Of Media Buying Will Depend On Programmatic Advertising Programmatic Advertising basically corresponds to making the use of AI for buying media on digital channels such as OTT, video, mobile, apps, social, etc. It is preferred by digital media planners since it gives control to the marketer’s hands by providing more transparency and helping them run targeted marketing campaigns in a safe environment, automate marketing campaigns and measure ROAS accurately. -Arti Prasad Digital Strategist, MoEngage   9. Delve Deeper Into TopicsThe majority of content available online is still weak. Go deeper into each and every topic to gain an extra edge against your competitor. Try giving a solution to one more related question before publishing your content or consider adding one more example or image or quote. As per the most recent blogging statistics, going bigger corresponds to doing better. -Andy Cresodina Co-Founder and CMO, Orbit Media Studios Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? As many times as we have mentioned this earlier, we shall repeat that this is an unpredictable and challenging time and equally tough for all of us to navigate through. The business scenario is experiencing a new landscape and many marketing efforts have been found to be ineffective or very difficult to execute. Almost all forms of marketing have been affected, right from Event Marketing getting digital to using OOH advertising for pushing people back inside and even Video Marketing posing production challenges. Before we delve into the solutions that can ease video production, we totally understand that not every brand prioritizes video marketing any longer. With the evident fluctuations in demand and resources, brands are forced to make tough decisions regarding what marketing element to prioritize. For brands that are still interested in video advertising, the path ahead is vague and difficult. So, this article is an attempt to answer the questions of our audience regarding the types of video marketing tasks that can be pulled off in this new landscape. Upon keeping a close track of the video landscape, we’ve come up with several ways of producing video content while following the Covid-19 guidelines and precautions. You can check them out below and reach out to us in case of any queries. Edit Existing Videos You’d be amazed at how your existing old footage can be used to develop great video content. Using your leftover past footage to create a full-fledged video with the assistance of a skilled editor can deliver wonderful results for your video content. Alternatively, you can take and cut down existing footage and use only a small part as a small ad for a specific social media platform. This is a nice way to reuse an old clip giving it a fresh touch!  Obtain User-Generated Testimonial Videos The best way of having an in-person production is to obtain content from your customers. The authenticity of such user-generated videos adds a lot of beauty to your video content.  Customers do not look for fancy content produced in fancy production studios. Rather, they look for something that they can connect with, and having your real customers share their views on your brand can create the maximum connection. As for the creation of such videos, your customers can just use their smartphones and they are good to go!  Try Remote Product Shoot Considering today’s scenario and limitations, we’ve come up with remote product shoot options for our clients. Customers can send us their products and we can stage and film your products in the best possible ways such that they’re presented in all their glory. This way you can ensure that your all health and safety guidelines are taken care of while filming video content for your brand.  Animation Video Production As per today’s environment, Animation Videos are the best option. They make use of basic pictures and graphics and manipulate them to create a sense of motion and come up with interesting video content. It is a method that is fun and easy and ensures that all health and safety measures are abided by during filming.  Curate Stock Footage If you think that the above options are not suitable enough, Stock Footage might interest you. Stock pictures might seem somewhat generic or cheesy to some customers but not all are like that. When you enter into the paid stock footage category, you’ll get better content.  Initiate Pre-Production Lastly, if nothing from the above list suits your goal, start your pre-production activities to lat Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.