What You Need to Know About Video Marketing for Your Law Firm

No Video Means No Success

If your goal is to create more brand awareness, generate more traffic on your firm’s website, and receive more conversions, video marketing checks all the boxes. Despite the crystal clear appeal of video to consumers, law firms are often hesitant to include it as part of their digital marketing strategy.

So, if you have been considering ways to improve your marketing game, below are some points as to how video can do it and some of the ways you can use it in law firm’s marketing.

How Video Marketing Can Help Your Law Firm?

Consumers absolutely love videos, and their use has expanded beyond travel or silly games. Video marketing has achieved a reputation of being an incredibly effective marketing strategy across all industries.

According to some statistics:
• Around 90% of video marketers claim to receive good ROI by using videos.
• More than 90% of marketers that use video call it an essential part of their marketing strategy.
• 95% of consumers admit that they like watching an explanation video, and 85% say videos do influence their buying decisions.

As per some statistics compiled by The National Law Review, around 95% of prospective clients have started looking online for legal answers. And more than 60% of searches are non-branded, indicating that a person isn’t looking up your name, but simply asking a question or searching for a “Divorce Lawyer in California.”

When your firm has various ways for consumers to get the information they want and need, it is likely to reach more people. While some consumers want to read, most would prefer to watch a video. Even if you already have some of this information posted on your site, video marketing can pay off well for your firm.

5 Ways to Use Videos in Law Firm Marketing

Roughly around 250-300 hours of videos are uploaded to YouTube every minute, which is an impressive figure. But the fact is that many of your rivals either aren’t taking advantage of video marketing or are very effective.

As an attorney, you can start getting better rankings, reach more clients, receive more conversions and improve your business results by creating some high-quality videos. Here are five ways you can use videos to market your law firm.

1. “About Us” Page

Make a video for your “About Us” page that presents your firm from the ground up. Include information about you started, how your company came into being, the company’s background and mission & vision statement, and introduce your attorneys and other key staff.

You might have some of this information in written form on the website, but a video is a more interesting and engaging way to connect potential clients with attorneys that may help them solve their legal matters. A video like this can make your office and staff seem less intimidating and more approachable to potential clients. You might also like to include it on your website’s home page.

2. Video Series
Another interesting way to use videos in your law firm’s marketing is to create a series of videos tied to a specific topic, such as disability law, or divorce, trucking accidents.

If you are basically a personal injury lawyer, you can come up with a series of videos about what to expect from a personal injury case. You can also include videos explaining the best way for dealing with insurance companies, getting medical care, and avoiding common personal injury case mistakes.

3. Case Studies

Potential clients generally wish to know if you have successfully handled cases like theirs and achieved positive results. It might not be possible for you to cover all the cases but you can showcase some of your experience and past successes with video case studies.

You can create some videos of your firm’s attorneys explaining a specific case from start to finish. If the client approves of it, you can even ask them to provide testimony about how your firm solved their legal issue. This gives your clients a good sense of what they can expect from your firm.

4. Testimonials

Most of the legal clients still arrive via referrals and word of mouth. Even the ones who get a recommendation from family or friends are likely to do some independent research on your firm before getting in touch with you. If there are no reviews or testimonials available, even a personal referral might be insufficient.

Video testimonials are amazing ways to reach that segment of your audience that is researching your online reputation before deciding on if you should be hired. More than a few printed quotes from your past clients, these pieces portray more credibility and trust and are likely to influence the decisions of the viewers.

5. Live Streaming

If you have not included social media in your digital marketing strategy, you are losing big time on the benefits of meeting clients where they spend most of their time. One of the best features of social media, particularly Facebook and Instagram, is the ability to “go live” with your videos.

Many law firms are taking advantage of this and now hosting informal live sessions on Facebook, LinkedIn, and even Instagram that feature Q&A sessions, a discussion on the current hot-topics, or other information that would be of interest. One of the benefits of these live videos is that they don’t disappear forever when you hit the “stop” button. Visitors can access the recorded versions of your live sessions as long as you keep them posted on your social media.

Should You DIY or Hire a Video Team?

Videos aren’t necessarily complicated, so your firm can try creating some without a dedicated marketing agency or videographer. But while you have other things on your plate, you might not possess the tools on hand to do quality video editing.

If you wish to create marketing videos that will have the most impact, it makes sense to hire a digital marketing agency that will help you get the out of your videos. If you’d like to maximize the value of YouTube and video marketing for your law firm, contact us. With our extensive experience of helping clients review their needs and goals, we can present you with a plan designed to deliver the best possible results for you.