January 7, 2021

What is a client story video? Not all businesses require content marketing to sensationalize themselves. Some industries just don’t engage in attractive visual or written content. You probably know what we are talking about if your company is into selling medical supply management software or aircraft fasteners. You might not want to lose out on all the increased sales and revenue that comes with an interesting blog post but it might not always be possible for an industry like yours. This is where Video comes to your rescue! Video can give an instant uplift to the otherwise boring and simple content and turn it into a great, valuable piece of content. Today, we shall be discussing plenty of creative ways you can involve video into your marketing strategies to create engaging content. Before Calling Yourself Boring, First Identify What’s Interesting About You. The first and foremost thing to spice up your content before drafting your first video script or video concept is to think of everything that makes your company interesting and jolt it down on a paper. There’s always something that makes a company or industry really important. For example, people might find a Waste Management company really “Eww!” but as a company, you must have an idea about what’s interesting about you like the new island that’s being created with the giant trash in the middle of the ocean. How and when did all the junk reach there etc? Focus on questions like what’s keeps you excited about what you’re doing? Or how can you present this information to the world to interesting them? Why is it important to convey it to your potential as well as existing customers? If you consider answering all these questions before coming up with your content, what you bring to the table won’t be boring! Give The Front-Seat To Your Expertise But Remember To Make It Interesting! You can start making videos once you determine what makes your company interesting and then creating videos around that. After all, you know your business well and what makes your business interesting to associate with! You can put all of this in an attractive video. You Do Not Have To Be Boring If You Think Your Industry Is! The top-executives or TLs might be the best in their respective fields but that doesn’t mean that they’ll be equally good at expressing their knowledge. If you think your team members lack those “scintillating” presentation skills, you can hire a charismatic orator or spokesperson to spruce up the otherwise plain discussion. Alternatively, you can create an “Event Video” presenting how interesting or fun it is for your team to work in this business/industry. By showcasing real people and actual personalities in your video, it becomes easier to catch the attention of the right user. Tell Real Stories To Make Your Viewers Feel Connected Telling stories is one thing but bringing them to life is what actually matters. Video lets you tell stories in such a compelling way that simple blog posts cannot. Telling stories with a customer or employee testimonial and having real people narrate their own stories. Bring Life To An Otherwise Boring Topic By Showing The Subject In Action Video lets you crop them without cropping the key points. This helps you engage the viewers who might not be interested in some specific bit of the video. For instance, if you want to produce a brand video to highlight your company’s vision and mission, don’t only involve your CEO or spokesperson’s speech. Rather, portray your employees, customers, or business partners working and interacting together. Modify Your Approach To Traditional Content Formula Your creative team really needs to think out of the box and spice up the boring bits because not all video types can bring life to complex subjects. Suppose you’re filming your CEO’s interview for an FAQ video, try adding a little fun by maybe trying spicy hot sauces after every question. Though this idea has already been tried by First We Feast, you can copy this with a new twist or think of a completely new idea. Provide Value With Video Creating a video is not just for the sake of having a video rather, it is important to provide something valuable to your viewers through the video. Understanding the needs of the customers and creating videos that will satiate their queries is what is called creating value for your customers. You can create FAQ videos, how-to videos, tutorial videos, or DIY videos to solve your users’ problems and have them looking up to you whenever they feel stuck regarding something related to your brand. Transform A Conventional Technical Manual Into An Interesting Video Series You’ll be creating a lot of technical content manuals while working in a technical industry. You can transform them into a rather interesting form using video series. You can transform tech guides into tips-and-tricks videos or use a tutorial video to describe the full installation process step-by-step. Animation can be used to describe software, automation, or similar products or you can come up with new video ideas to turn your old content into fresh, interesting stuff. Video Is The Army To The King Of Content! With increasing competition in the business world, getting the right amount of attention is of utmost importance. Video can prove to be a masterstroke in the game of marketing and can help you realize your goals in a much effective manner. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Not all businesses require content marketing to sensationalize themselves. Some industries just don’t engage in attractive visual or written content. You probably know what we are talking about if your company is into selling medical supply management software or aircraft fasteners. You might not want to lose out on all the increased sales and revenue that comes with an interesting blog post but it might not always be possible for an industry like yours. This is where Video comes to your rescue! Video can give an instant uplift to the otherwise boring and simple content and turn it into a great, valuable piece of content. Today, we shall be discussing plenty of creative ways you can involve video into your marketing strategies to create engaging content. Before Calling Yourself Boring, First Identify What’s Interesting About You. The first and foremost thing to spice up your content before drafting your first video script or video concept is to think of everything that makes your company interesting and jolt it down on a paper. There’s always something that makes a company or industry really important. For example, people might find a Waste Management company really “Eww!” but as a company, you must have an idea about what’s interesting about you like the new island that’s being created with the giant trash in the middle of the ocean. How and when did all the junk reach there etc? Focus on questions like what’s keeps you excited about what you’re doing? Or how can you present this information to the world to interesting them? Why is it important to convey it to your potential as well as existing customers? If you consider answering all these questions before coming up with your content, what you bring to the table won’t be boring! Give The Front-Seat To Your Expertise But Remember To Make It Interesting! You can start making videos once you determine what makes your company interesting and then creating videos around that. After all, you know your business well and what makes your business interesting to associate with! You can put all of this in an attractive video. You Do Not Have To Be Boring If You Think Your Industry Is! The top-executives or TLs might be the best in their respective fields but that doesn’t mean that they’ll be equally good at expressing their knowledge. If you think your team members lack those “scintillating” presentation skills, you can hire a charismatic orator or spokesperson to spruce up the otherwise plain discussion. Alternatively, you can create an “Event Video” presenting how interesting or fun it is for your team to work in this business/industry. By showcasing real people and actual personalities in your video, it becomes easier to catch the attention of the right user. Tell Real Stories To Make Your Viewers Feel Connected Telling stories is one thing but bringing them to life is what actually matters. Video lets you tell stories in such a compelling way that simple blog posts cannot. Telling stories with a customer or employee testimonial and having real people narrate their own stories. Bring Life To An Otherwise Boring Topic By Showing The Subject In Action Video lets you crop them without cropping the key points. This helps you engage the viewers who might not be interested in some specific bit of the video. For instance, if you want to produce a brand video to highlight your company’s vision and mission, don’t only involve your CEO or spokesperson’s speech. Rather, portray your employees, customers, or business partners working and interacting together. Modify Your Approach To Traditional Content Formula Your creative team really needs to think out of the box and spice up the boring bits because not all video types can bring life to complex subjects. Suppose you’re filming your CEO’s interview for an FAQ video, try adding a little fun by maybe trying spicy hot sauces after every question. Though this idea has already been tried by First We Feast, you can copy this with a new twist or think of a completely new idea. Provide Value With Video Creating a video is not just for the sake of having a video rather, it is important to provide something valuable to your viewers through the video. Understanding the needs of the customers and creating videos that will satiate their queries is what is called creating value for your customers. You can create FAQ videos, how-to videos, tutorial videos, or DIY videos to solve your users’ problems and have them looking up to you whenever they feel stuck regarding something related to your brand. Transform A Conventional Technical Manual Into An Interesting Video Series You’ll be creating a lot of technical content manuals while working in a technical industry. You can transform them into a rather interesting form using video series. You can transform tech guides into tips-and-tricks videos or use a tutorial video to describe the full installation process step-by-step. Animation can be used to describe software, automation, or similar products or you can come up with new video ideas to turn your old content into fresh, interesting stuff. Video Is The Army To The King Of Content! With increasing competition in the business world, getting the right amount of attention is of utmost importance. Video can prove to be a masterstroke in the game of marketing and can help you realize your goals in a much effective manner. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Video is taking the marketers by storm like a champion when it comes to attracting and engaging internet users. More than half a billion watch Facebook videos every day and around one-third of all online activities include watching the video. There’s no doubt left about how powerful video content actually is but what can be done as a marketer to render your video content more effective in reaching the right audience at the right time. One sure shot method of boosting your video’s power is..to add CAPTIONS! As disappointing as it may sound, most of our partners do not even consider adding subtitles while creating a video. It sure is a shame because captions are low-key one of the easiest ways to improve your video. Let’s discuss the importance of captions in your video’s performance to understand how they can be used to go that extra mile. What Video Captions Are? Video captions or Subtitles as they are popularly known are the written texts put atop a video representing the verbal speech of the video. They can help make it clear what’s being spoken in the view and can be classified as Open or Closed. ‘Open’ meaning that they are visible and can’t be put off by the viewer and ‘Closed’ meaning that they can be put on or off as and when the viewer desires. Video captions are the same as the transcription but are synced to the video’s time codes, permitting the viewers to understand what’s being said in the video. Top 3 Advantages Of Including Captions In Videos Apart from making the videos more understandable, captions benefit them in a much bigger way. Whether it is boosting engagement metrics or search engine optimizations or making videos easily understandable for people with disabilities, video subtitles have a great power of boosting your brand’s value. 1. Engagement Firstly and most importantly, adding subtitles aids in boosting engagement metrics across the board. Read on the following stats to know more: Facebook suggests that including captions in your video can increase the view time by around 12 percent. During an experiment run by the Discovery Digital Networks, it was found that captioned videos received more than 7 percent more views (on an avg). A new study saw an increase of 40 percent in the number of views on captioned videos as compared to uncaptioned videos. The above-mentioned study also observed that the viewers were 80 percent more likely to watch a video with closed captions till the end. Facebook experiences more than 80 percent of the video being watched on mute. If you ever happen to come across contradicting statistics, send them to us! Your videos need to be vibrant and bold to gain viewers’ attention but sometimes, not just this is enough to make your video stand out. In such cases, including words that connect with your viewers makes your video stand apart from the crowd! 2. Accessibility Looking for another major benefit of involving subtitles in your video content? Accessibility is the answer! More than 28 million adults in America have hearing impairments and rely on captions to understand what’s going on in a video. Without the subtitles, this part of the population would lose out on your content. Beyond that, if your video is in a specific language, say English, you’re losing out on a very large audience that is not English speaking. Adding captions in your target language helps you reach your audience around the globe. 3. Search Engine Optimization Lastly, subtitles can contribute a lot to your SEO efforts. When you add your video’s transcription in the video description, it becomes easy for your content to rank higher in organic SEO results as it facilitates the crawling of the search engine. Along with adding subtitles in your videos, embed relevant videos on your main webpages, blogs, landing pages, etc to boost your SEO efforts. When should Video Captions be used? Only if you’re using music in your video that isn’t relevant to your video’s content should you consider not using captions. Otherwise be it brand videos, DIY videos, how-to videos, or social videos, captions are mandatorily needed to grab attention on the right channels. Before posting your video, consider the different distribution methods and audiences’ state of mind to decide whether captions will work or not. Use Auto-Generated Captions or Make Your Own? Captions come in various options, mostly being auto-generated by players like Youtube, in pretty white fonts on a black background. But many players allow customizable captions too to improve the user experience. Very often, the subtitles can be unreliable as they are generated by machine learning algorithms, as accepted by YouTube, and cannot always be accurate. This is why it is advisable to caption the video on your own ensuring the readability and accuracy of the captions. But you can also go for auto-generated captions by checking them prior to posting for relevance and accuracy. If the auto-generated captions aren’t accurate, write your own to get the best of results. Conclusion Captions can do a lot to the performance of your video even if somebody is watching the video on mute or scrolling quickly on the screen. Adding subtitles to a video can bring in a lot of positive results if they’re done with accurate care. Coupled with beautiful animations or graphics and a great storyline, captions are the last step to put a cherry on the cake and create videos that your audience will absolutely love! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Digital Marketing is omnipresent. The internet is flooded with digital ads, SEO content, customer testimonials, and many other elements of reaching the audience online. To help you put your efforts in the right direction, we got connected with nine Digital Marketing experts to share tips and tricks and their take on the new trends that are likely to dominate in 2020. Find their views below! Ques: What are the trends in Digital Marketing that can take advantage of in 2021 and why? 1. Provide Good Quality SEO Content SEO-driven marketing strategies will prove to be a big opportunity for brands that employ them efficiently. On the basis of the data collected in the past two years through our campaigns, it was found that there’s a huge opportunity of improving brand visibility through organic content. The key being, improve the quality of the content by providing a relevant solution to the users’ search intent and presenting it such that satisfies their query. This includes making use of supporting video, images, and decently structuring the content. -Igor Kholkin CEO, Avidon Marketing Group   2. Adjust Your Content For Omni-Channel Experience With increasing channels and online time, consumers will be interacting with your brand in a number of different digital spaces and it would be a disservice to your brand on your behalf if they aren’t properly aligned. The messaging and visual elements for your campaigns should tell an integrated story across all the channels. -AlexaNizam Content Strategist, Lemonlight   3. Be Attentive Towards The Changes In Social Media As digital marketers, you should be attentive to the changes that are gradually emerging in the social media space. With the various regulations coming up as to what users can and cannot post on their profiles on different social media, decentralizing networks are important to take their place. The coming decade is all about pleasing, valuing, and empowering the users. -Joel Comm Speaker, Author, and Functional Futurist  4. Provide A Wonderful Customer Experience 2021 is going to be the customers’ year more than ever! A massive shift in the beliefs regarding what marketing actually is being observed. The priority has changed from convincing people to make a purchase to providing the best customer experience that will have people coming back for more. In meaning, the market works for you if you concentrate on building the best possible business culture with positivity and providing the best in class service. -Michael Brenner CEO, Marketing Insider Author of Mean People Suck   5. Integrate Your Tactics And Strategy As a B2B tech marketing agency, we observe that with companies realizing their digital transformation, their PR and marketing efforts and taking a back seat. Employing a carefully thought out integrated approach to tactics and strategy is reaping great benefits for the clients. So, instead of PR being at the forefront, marketing departments are smartly involving employee advocacy and executive communications as a part of their integrated strategy that keeps people at the center of the message distribution process. -Mel Carson Founder and CEO, Delightful Communications   6. Participate Authentically Finding and engaging with your tribe authentically using digital marketing tools is not merely a TREND—it can be seen as a long-term strategy of building leadership in your experience domain. For a brand like mine, LinkedIn is providing an amazing platform for sharing my knowledge, ideas, and experiences with my audience consistently.  To have this really work for you, you must be authentic and willing to give without expecting anything in return. The one question prior to writing, sharing, and posting content are, whether it will add value to my tribe?  The outcomes are never instantaneous- it has taken years for me to foster my tribe and continue building my voice and the company’s voice. It involves putting a lot of creativity, dedication, and willingness to present yourself/brand out there for others to notice. When you do this whole-heartedly, you’ll find your niche client and they’ll start approaching you for help. -Aaron Levy Founder and CEO, Raise The Bar Author of Open, Honest and Direct   7. Handle User Data In An Effective Manner Mapping the journey of customers along with the content will result in growth and conversions. Engaging the right users on the right device at the right time is evidently critical and challenging. With user data defining the future of marketing, managing this data effectively would be a mission for most of the brands. -Tarun Kumar Digital Marketing Manager, MoEngage   8. The Future Of Media Buying Will Depend On Programmatic Advertising Programmatic Advertising basically corresponds to making the use of AI for buying media on digital channels such as OTT, video, mobile, apps, social, etc. It is preferred by digital media planners since it gives control to the marketer’s hands by providing more transparency and helping them run targeted marketing campaigns in a safe environment, automate marketing campaigns and measure ROAS accurately. -Arti Prasad Digital Strategist, MoEngage   9. Delve Deeper Into TopicsThe majority of content available online is still weak. Go deeper into each and every topic to gain an extra edge against your competitor. Try giving a solution to one more related question before publishing your content or consider adding one more example or image or quote. As per the most recent blogging statistics, going bigger corresponds to doing better. -Andy Cresodina Co-Founder and CMO, Orbit Media Studios Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? As many times as we have mentioned this earlier, we shall repeat that this is an unpredictable and challenging time and equally tough for all of us to navigate through. The business scenario is experiencing a new landscape and many marketing efforts have been found to be ineffective or very difficult to execute. Almost all forms of marketing have been affected, right from Event Marketing getting digital to using OOH advertising for pushing people back inside and even Video Marketing posing production challenges. Before we delve into the solutions that can ease video production, we totally understand that not every brand prioritizes video marketing any longer. With the evident fluctuations in demand and resources, brands are forced to make tough decisions regarding what marketing element to prioritize. For brands that are still interested in video advertising, the path ahead is vague and difficult. So, this article is an attempt to answer the questions of our audience regarding the types of video marketing tasks that can be pulled off in this new landscape. Upon keeping a close track of the video landscape, we’ve come up with several ways of producing video content while following the Covid-19 guidelines and precautions. You can check them out below and reach out to us in case of any queries. Edit Existing Videos You’d be amazed at how your existing old footage can be used to develop great video content. Using your leftover past footage to create a full-fledged video with the assistance of a skilled editor can deliver wonderful results for your video content. Alternatively, you can take and cut down existing footage and use only a small part as a small ad for a specific social media platform. This is a nice way to reuse an old clip giving it a fresh touch!  Obtain User-Generated Testimonial Videos The best way of having an in-person production is to obtain content from your customers. The authenticity of such user-generated videos adds a lot of beauty to your video content.  Customers do not look for fancy content produced in fancy production studios. Rather, they look for something that they can connect with, and having your real customers share their views on your brand can create the maximum connection. As for the creation of such videos, your customers can just use their smartphones and they are good to go!  Try Remote Product Shoot Considering today’s scenario and limitations, we’ve come up with remote product shoot options for our clients. Customers can send us their products and we can stage and film your products in the best possible ways such that they’re presented in all their glory. This way you can ensure that your all health and safety guidelines are taken care of while filming video content for your brand.  Animation Video Production As per today’s environment, Animation Videos are the best option. They make use of basic pictures and graphics and manipulate them to create a sense of motion and come up with interesting video content. It is a method that is fun and easy and ensures that all health and safety measures are abided by during filming.  Curate Stock Footage If you think that the above options are not suitable enough, Stock Footage might interest you. Stock pictures might seem somewhat generic or cheesy to some customers but not all are like that. When you enter into the paid stock footage category, you’ll get better content.  Initiate Pre-Production Lastly, if nothing from the above list suits your goal, start your pre-production activities to lat Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? The Covid-19 pandemic has changed the business scenario across the globe and has left the businesses trying to adapt to the unprecedented business attitude. While trying to adapt, many businesses are looking at the experiences of China for insight. China, being the first country to encounter the Covid-19 outbreak has been a few weeks ahead of the rest of the countries affected by the pandemic. This has left them with advanced reflections on how to deal with and curb the effects of the virus, specifically in the field of business. A broadly-trusted global research firm, Gartner, is releasing reports that study and analyze the situation in China. It has released a report titled “How Covid-19 Corona Virus Has Changed the B2C Marketing Approach in China and What Western Brands Can Learn” which is relevant for marketers. The report’s findings are suggestive of how video is crucial for brands to engage with their audience throughout this pandemic. Having said that, it is completely understandable that it is not the right time for a lot of businesses to spend resources on video production and we are not encouraging you to go for video production if it is not a priority for your business. We’re facing the same problems that most of you are facing in learning the shift in consumer behavior and how it is affecting the marketing efforts of businesses. We’re trying to learn about the efforts that need to be maintained or replaced and to distribute this finding to improve our understanding of how marketing strategies are evolving post-Covid-19. The fact that the audience is demanding fresh content throughout the Covid-19 pandemic is impacting the flow of video content. According to Gartner, the western countries are expected to see an increment in the online time of audience as experienced by China. China experienced an increment of 20% in January and February in the online activity of the audience. This is because of the social distancing measures and stay-indoors mandates. The question that pops up here is, “What strategies to employ to engage with this online audience?” The report garners more importance as this question is one that marketing experts all around the world have been trying to answer for months now. Gartner states that “As a source of information and entertainment, online video con Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.