July 9, 2021

What is a client story video? Wish to receive the highest possible no. of views on your video? Watch out for the following video optimization checklist to have your videos discovered. After Google, YouTube boasts of being the second largest search engine (Although it is owned by Google itself). Just the way optimizing your blog post is important to occur in the top pages of the search engine, optimizing videos for keywords is equally important to rank them better on YouTube and Google results pages. Making the right use of these keywords makes your video more likely to rank better in the search engine result pages when someone makes a search using these keywords. Below is s a checklist you can keep in mind before uploading any video to YouTube to ensure it’s properly optimized. 1. Optimize your video’s title Make use of your video’s title to target your main keyword to maximize its click-through rate (CTR).Try to include your target keyword in your title, ideally close to the title’s beginning.Ensure that the complete title reads in an interesting and attention-grabbing way to facilitate an increase in the CTR. Try making use of some catchy phrases or words alongside your main topic. Refrain from being too clickbait-y, but focus on the eye-catching idea. For instance, below is a list of words shown to increase the CTR:• How-To• Free• Easy• Tutorial• Fast• #Tips/Ways• HacksYou can explore additional related keywords to use by entering a word or phrase in YouTube’s search bar. These related keywords are great as they aid you in seeing what people are actually typing on YouTube. 2. Add a video description Reach for longer descriptions. Approximately 200-300 words will assist YouTube to get a better understanding of what your video is all about. Also, your video will have a better probability of showing up as a suggested video if YouTube can successfully identify its topic.Include your keyword twice to four times in the description. You can also include time codes that involve these keywords to help people hop to the section of the video they wish to see. 3. Include video tags Video tags aren’t as important today as they used to be in the past, but YouTube still permits them, so they are not totally irrelevant.Try to include at least five tags that are relevant to your video. Make one of them your target keyword, and employ the suggested keywords related to it for your other tags. 4. Say your target keyword aloud in your video Have you observed how YouTube attempts to caption most videos automatically? It might not get every word right, but impressively, it can understand most of the words used in most videos.When YouTube identifies the target keyword in your video, it is an indication of your video’s relevance, so ensure that your keyword is said at least once or twice in the video. 5. Upload subtitles You can assist YouTube to get words correctly by uploading a transcript rather than betting on their voice recognition.Building the transcript yourself is one option, but nowadays, it’s easier and inexpensive to get an.SRT transcript files from many online services available for free. The transcript will assist YouTube in understanding the topic your video covers, and help it show up as a suggested recommendation. 6. Optimize for better Click-through-Rate If a good no. of people search for a keyword and subsequently click on your video, the high click-through rate impacts your video’s ranking in a positive way. Along with doing everything mentioned above, you’ll want to do every possible thing to make your video’s preview as attractive as possible.a) Use an eye-catching thumbnail.Many YouTube channels make their thumbnails shine using attractive text, vibrant colors, and amazing graphics. That totally works wonders! Lots of viewers actually look at the video thumbnail prior to reading the title, so try to create a bright and eye-catching thumbnail.Pro Tip: Use consistent fonts, colors, and graphics in all your thumbnails to maintain brand consistency. People will recognize your channel easily this way!b) Grab viewers’ attention with your description.We discussed video descriptions before, but we would mention them again as the first line (or the first 125 characters) of your video’s description is what shows up in the search results. Make this first line the most engaging and convincing part of your description to motivate the viewers to click. Conclusion Now your videos should be completely YouTube-optimized! If you haven’t tried optimizing your YouTube channels and playlists yet, bear in mind they also have fields for titles, descriptions, and tags. Follow these simple SEO principles when filling out your channel and playlist information as well and see your videos rank highly! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? If you’ve newly added video content to your marketing strategy, it may seem scary but it is not!Rather than looking at video as a different and new strategy, try to focus on what you are trying to achieve through your marketing endeavors and then incorporate video into it to gain better results.Video content can easily accommodate your existing plans, aid you build lasting bonds with your audience, and improve your performance considerably.With this post, we would go and explore some creative ways for utilizing your video content. Optimize Your Current StrategyTo optimize your current strategy, the foremost task is to analyze it in detail. Zero out on what are your goals, where do you stand, what’s your current focus and how you can include video in this. Concentrate on the parts that can be improved or expanded, find out which parts are vague and need clarity, which ones aren’t getting enough leads or engagements. Your best content by far would have a lot of engagements and value and the one that doesn’t fit should be improved, repurposed, or recreated. Go through your analytics to understand which posts are receiving good engagements and can be further improved and device strategy to work on it. Some other places where you can use video content: • Some older content you wish to repurpose• Webinar Registrations• Social Media Content• Lead Generation Campaigns• Weekly or monthly Content Consistent Engagement Using Consistent VideosConsistency is the key to be remembered. It is important for the people who regularly follow your content. If a running video series can aid you in achieving your marketing goals, then it is worth experimenting with. To start with, you can edit or reuse old concepts you use in other content pieces and come up with weekly or monthly series. Using these consistent videos, you’ll be able to speak to your audience, solve their queries, portray your products’ features, share recent news, and building strong and lasting connections with your audience. Talk Less, Show MoreIf you’re working on creating some explanatory content for your audience, why not make use of all different learning styles and include both video and written copy? Why not utilize the opportunity of using a smiling face and nice background music to enliven the information? Using educational video content, you can educate people in a fun way, creating a memorable experience for the viewers. • Product VideosMore than 90% of businesses increase the understanding of viewers for their products through product videos. Product videos prove to be very crucial to influence the purchase decision of buyers. Apart from creating value, such videos also help you establish a human connection with your viewers and let you showcase your products in style. • How-To VideosEducational content about your products or brand like how to install your product, how to use it for your benefit, etc can provide you a lot of value if they can fit into your content strategy. This type of video instills a feeling of trust and loyalty in your customers. • Event InvitationsYou can use video to grow registration and participation if you’re doing any physical events or online meetings like video chats or webinars. According to a recent marketing survey, more than 80 percent of businesses generated more leads using videos. Having videos on your event’s landing page is a great strategy and promotional videos can be used to add a charm to your invites and encourage people to register. You can use social media, emails, or search tactics to aid your marketing strategy and promote your event invite video. You can also use a video thumbnail to serve as a CTA. It was found on testing that emails with video thumbnails experience higher click-through rates. Go SocialChances are, that you already have a proper social marketing strategy to work for you. According to some statistics, more than 60 percent of businesses plan to include more video content across Twitter, Instagram, Facebook, and LinkedIn in the following year. Building video content for your social media platforms can increase engagements, share counts, and awareness about your business. Best are the videos that are specifically tailored for various platforms. You can come up with short videos to highlight your company culture or announce a future event or to feature a product or simply entertain. This is my first time making a video—is it tough and expensive?Incorporating video into your marketing strategy doesn’t need to be difficult or expensive, you can create simple videos in a simple setting without much trouble. You can make use of DIY lighting kits to make your videos seem professional. Before spending on DSLR, you can try making videos on your iPhone. As per statistics, more than 85 percent of marketing professionals receive higher ROI by including videos in their marketing strategies. After having created your first video, work thoroughly on its promotion. Also, consider having a marketing platform that provides statistics for you to analyze the effect of video on your ROI. Consider potential lead generation campaigns and what a quality lead means to your business. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.