July 2021

What is a client story video? Building a Killer Law Firm Social Media Presence   Social media has been a popular marketing channel for major brands for a long time now. You often come across various exceptional social media marketing tactics by brands like Adidas, Airbnb, Nike, and Starbucks. Despite the fact that people enjoy interacting with these brands, the legal industry has largely overlooked the effectiveness of social media as a successful marketing channel. Fortunately, this isn’t entirely the case as some law firms and independent attorneys are becoming increasingly interested in social media marketing nowadays. A recent Attorney at Work survey observed that nearly 95% out of the total surveyed 300 lawyers use social media. And 70% of them accept the use of social media is an integral part of their overall legal marketing strategy. Listed below are some of the benefits of developing a social media presence for your law firm along with a few steps you can take to get started. The Benefits of Your Social Media Presence for Your Law Firm   Social media is not as easy to use for marketing, but the results are totally worth it. Social media is yet to reach its peak of popularity, but a stunning 3.5 billion people or nearly 45% of the population actively uses social networks daily. That’s a huge audience, but why should your law firm bother with making efforts for social media marketing? Here are a few benefits of having a social media presence: 1. Create Brand Awareness As consumers are spending more time on social media, a powerful social presence can help your message reach the audience. As per the latest Sprout Social Index, around 44% of consumers report increasing use of social media, which is very beneficial for brands that want to increase their visibility on social platforms. And more than 80% admit that they are more likely to visit a brand’s website if they follow them on social media. 2. Attract Prospective Clients Social media is a very effective tool for attorneys to attract new clients. The American Bar Association reports that nearly 35% of lawyers who use social media have earned new clients from these channels. But law firms that are actively engaging with the audience on social media have the potential to push those numbers much higher. 3. Engage Your Target Audience Along with using social media to connect with loved ones, people also increasingly engage with brands on social platforms. This provides your law firm with a golden opportunity of delivering engaging content and answering questions, whether it be about family law, criminal defense, or some other area of practice. 4. Build Relationships With Your Target Audience It is crucial to post engaging content across your social media profiles to let interested viewers connect with you whenever they feel like it. This interaction goes a really long way to developing a strong bond – one of trust, understanding, and a genuine belief that everyone at your firm cares about every person they interact with. 5. Establish Your Authority Most people who are struggling with a legal issue are looking for answers and some reassurance. While you don’t need to provide your services online, you can establish yourself as an authority in your field and gain the trust of potential clients. Share useful information that will interest your target audience and help prove your credibility. 6. Boost Your SEO Efforts Despite the fact that social signals aren’t considered a direct website ranking factor, several search engine authorities mention that they can aid your SEO efforts. According to Search Engine Journal, Google has altered its statement multiple times regarding whether website links shared on Twitter and Facebook are used as ranking signals. But there continues to be a strong connection between social signals and ranking position. In short, it’s worth it to build connections with the audience on social media, drive more traffic to your website, and get better search engine rankings for your endeavors. Some Useful Tips for Using Social Media for Legal Marketing   Now that you’re convinced that your firm needs a social media presence, where to begin? Here are some tips to get started with social media marketing so that you get the best ROI. 1. Pay Attention to the Basics No matter where you advertise your business, you need to get the basics down first. Below are some social media marketing details you should focus on: Choosing the right social network to invest in. It might tempt you to pick all of them, but it would be better to choose a few that you are sure that your audience uses the most. Usually, Facebook is the most common choice for law firms since it’s the world’s largest social network. Others include Twitter, LinkedIn, Instagram, and YouTube. Set some realistic goals. Before you start, decide what you want to achieve with social media and establish some quantifiable goals. Do you wish to increase your website traffic? Or if you want to boost your brand’s visibility and authority. Regardless of your goals, ensure that you include them in your marketing plan and keep track of them on a regular basis. Create a detailed content strategy. What type of content are you planning to create for social media? How frequently will you post? 2. Post Engaging Content Law firms can use social media to engage people on social media in a variety of ways. Consumers love stories, so share stories about the origins of your firm, its history, and its achievements to build an emotional connection. In addition to promotional content, provide valuable and useful information that can give your readers some peace of mind or the information they need to decide about hiring your firm. You can share related industry news as well as excerpts from popular blog posts related to your main practice areas. 3. Use Visuals That Pop!Visuals are crucial to getting engagement on social media. Most users will scroll past a plain wall

What is a client story video? Video has become an integral part of marketing. It sure is not very easy to create but the results are worth all the pain. Today, we’re going to discuss the video and the importance of including video on your website and in your overall internet marketing campaign. Adding Content to your Law Firm Website Without a doubt, content is one of the two most crucial elements of any successful internet marketing campaign. And, content essentially can be classified into three types. One is written content-the blogs, area of practice pages, white papers, e-books, any written content that you upload to your website. Second is audio content- podcasts, connecting your podcast or adding your podcasts to your website. The third is the video, which we’re going to talk about today. Understanding the Importance of Video To understand the value of video, you need to dive into the statistics. Video is the single fastest-growing type of content on the internet today. More than 80 percent of people watch videos every single week and nearly 55 percent of people watch videos every single day. On average, consumers watch 16 hours of video a week. And, more than 4 billion videos are watched online every single day. Why Should You Include Video on Your Law Firm Website These statistics can be overwhelming, but you might still feel unsure as to why should you consider adding video to your website. • Firstly, videos are consumed more quickly. We’re always running short of time. As consumers, when we go to a website or a web page and see a 30-second video along with an entire page of content, we’re more likely to watch the video than read the entire page to get through that content more quickly. • Secondly, the video is dynamic. With video, you can showcase your emotions. You can be either funny or informative or both. You can easily deliver a message through a video that would be difficult to explain through written content. • Video has greater distribution possibilities. There are umpteen platforms on the internet where you can distribute your videos to get more eyeballs on them. • And finally, the video is SEO-friendly. It assists you in your SEO endeavors to rank your page better. Types of Video for A Legal Website Now, there are several different types of videos that you can and should add to your law firm website. 1. FAQs or Frequently Asked Questions Much like blogs, FAQs answer the general questions of your prospective clients. But unlike blogs, in an FAQ video, you can deliver your messages to the prospective client personally. They can see your face, look you in the eyes, and hear your voice as if they’re talking to you in person. 2. Attorney Interviews and Biographies Rather than expecting a client to read about your bio online and looking where you went to law school and what jurisdictions you’re barred in, you can convey all about you through attorney bio videos and deliver a message to a prospective client as to why they should consider hiring you as opposed to any of your competitors. 3. Firm Introduction and Branding It is the perfect opportunity to deliver a message to a client or a prospective client about your firm culture, about how you are different from your competitors, and what exactly you bring to the table to help them meet their end goals. 4. Client Testimonials We all know the importance of client testimonials. Nothing’s stronger than a current or former client of yours, sharing with a prospective client about what a great job you did for them on their behalf with their case. 5. Paid Advertising Incorporating videos in paid advertising can help increase conversions considerably and ultimately help in increasing the ROI. Still have doubts about the importance of video marketing or feel confused as to how to start with it? Contact us now! We would love to assist you with the best video marketing practices and help your firm succeed. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Including Video in Your Law Firm Marketing Plan Quality content is one of the most crucial elements of any successful web marketing strategy. It is one of the most important aspects that attract prospective clients to your website and demonstrates your ability to handle different legal matters. While the majority of content marketing has focused on static text, there has been a rapid increase in the use of video content on websites and web marketing. Today, more than 80 percent of people watch online videos every week and nearly 55 percent of people watch videos every day. Social media is also a great destination for videos. Approximately 100 million hours of video are watched on Facebook every day and social media generates 1200 percent more shares than text and image content combined. Video is more efficient than any other medium – around 20 percent of people remember what they hear, 30 percent of people remember what they see and 70 percent of people remember what they hear and see. Our brains are programmed to process moving images and video is the most ideal method to catch a viewer’s attention and convey your information. These statistics just cannot be ignored. Many firms restrict their use of videos because they either are unaware of their value or do not know how to effectively use video to attract their target demographic. Many others consider video as useful but don’t include it in their web content. Understanding video and its type and how they can help your marketing strategy succeed and help you drive in prospective clients. Reasons to Include Video Video can prove to be highly beneficial for your website as well as for your web marketing endeavors. It not only is consumed faster than static content but also helps your page rank better in the search engine result pages. It can increase contribute to higher client engagement, increasing client development, and help achieve your website goals and metrics. Benefits of adding video to your website: • Video is faster for consumptionThe audience today emphasizes speed and ease of use. The average person browsing online wants to get quick information, easily and accurately. Social media platforms like Twitter, Facebook, and Instagram emphasize smaller amounts of text and a bigger amount of video and images to convey messages. This means people won’t spend a lot of time reading the text on your site. But a video gives them the information they’re looking for more quickly, and then they can decide how to engage more with your site and your firm. • Video is more dynamicThere’s a limit as to what you can do with text and images on a page. Videos are more dynamic and engaging, combining audio, video, and text to create a unique experience for your website visitors. Building a more engaging experience for your clients gives you the opportunity of showing what your firm has to offer and how you can provide them with quality results. That message is delivered more effectively through video as compared to static text. Clients are more likely to watch an entire video, whereas they are more likely to stop reading halfway through the text that conveys the same information. • Video has greater distribution possibilitiesVideos also have a greater opportunity for distribution. When you create text content, you need to build different kinds of content for different platforms (email, blog, social media, etc.). But since all of these platforms support videos, and people consume videos essentially the same way on each platform, you don’t have to create separate videos for every distribution platform. Instead, you can create a video on the basis of the message you want to deliver and then share that message on different video hosting sites, platforms, and social media. • The video incorporates Search Engine Optimization (SEO).SEO is the process used to help your site rank better on search engine result pages. Sites that use certain keywords and phrases in their content show up in search results, and videos can be used to boost SEO as well. Since users like videos, they are more likely to click on your video rather than a link to the static text on your website. Not only will your videos appear in search results, but watching your videos may keep consumers on your site longer than usual, which ultimately increases the chances of visitors taking the next step and contacting your firm. Types of Video For Your Website And Digital Marketing Just like text content, there are different types of video content at your disposal for your website and marketing strategy. Different types of videos serve a different purposes, so you should choose your type of video carefully. Below are a few types of videos you should consider: • Explanations of Information One of the most common types of video content is to explain some information. For law firms, this can be an explanation of a specific legal issue commonly encountered by prospective clients. These videos are a good way of adding value for your clients by addressing topics they’re concerned about related to your areas of practice. For example, if you are a criminal law attorney, you could share a video with prospective clients explaining what they should do after getting pulled over for a DUI. Such videos are commonly referred to as Frequently Asked Questions or FAQs. • Attorney InterviewsInterviews or attorney biographical videos are a great way to share your expertise in the law and how you can help your clients better than other attorneys. These types of videos can be used to put forth your understanding of the subject matter and can highlight how you establish and strengthen relationships with clients. It is far better for a prospective client to see & hear you share information about your practice, as opposed to reading a full-page biography. • Firm Introductory or Branding Video is an effective way to show your potential clients how your firm

What is a client story video? During the Super Bowl in 2018, Dodge ran a video ad featuring footage of their Ram truck with some snippets of Dr. Martin Luther King Jr.’s famous “Drum Major Instinct” speech playing in the background. The ad had sparked a wide online outrage over Dodge’s decision to use Dr. King’s sermon in an attempt to sell Ram trucks. It has since gone infamous as one of the most misleading ads in history. And with that, Dodge’s goal of attracting more people to buy their Ram trucks fell flat on its face which serves as a cautionary tale. To get viewers to take the desired action, whether it’s making a purchase or signing up for a newsletter, your video must not be thoughtless. A video that can succeed at lead generation needs to speak to their audience’s interests and values should be highly visible and encourage a clear step ahead. Be it looking to improve your landing page’s conversion rate, or generate subscribers from your webinars, or increase sales from your product videos, we’re here to assist you. Listed below are four common reasons why your videos might not be working as well as they could and how you can separately solve each problem to increase conversions. 1. Your Videos Aren’t Actionable Enough Has it ever happened that you watched a compelling documentary and were compelled to find all the other pieces to the story online? You spend hours on Google, sniffing through the material and trying to put all the pieces of the puzzle together like a modern-day James Bond. Great video content simply moves people. It encourages action. For business videos, that indicates having a clear, definite Call to Action (CTA). After all, how is the video going to help drive business if viewers aren’t clear about what to do after watching it? Simply said, if lead generation with your videos is a part of your content marketing strategy, you need to make sure your videos serve this goal with actionable next steps for viewers. How to ImproveThe simplest way to make your video more actionable is to include a clear CTA in your video. Mostly, a CTA appears at the end of a video after you’ve highlighted the importance of a particular aspect of your product to the viewers. But it is also acceptable to include a CTA somewhere in the beginning or middle of the video. The point is simply to ensure that the viewers understand the importance of clicking on the CTA before receiving it. It should make sense why there is this next step. The action you want your viewers to take should always be in alignment with the stage of the marketing funnel they’re in. A top-of-funnel video might simply collect the viewer’s email so you can send more valuable information to them whereas a bottom-of-funnel video is a more direct sales pitch to encourage a purchase. The wording is crucial when it comes to CTAs. Use powerful and purposeful language that is clear and comprehensive. 2. Your Videos Aren’t Customer-Focused While watching a business video, people want content that is beneficial to them in some way — whether by providing entertainment or some useful information or both. Note: Whether it’s an in-depth funny ad or a product tutorial, the video content should always be centered on customers’ needs and issues. How to ImproveFor creating video content that is customer-focused, begin by analyzing what the viewers wish to see based on their position in the marketing funnel. Not all viewers are ready to make a purchase, so serve up some sweet top-of-funnel or middle-of-funnel video content to increase brand awareness and educate prospective customers first, like explainer videos. If they are anywhere nearer to the final stage of the funnel, deliver the types of videos that make a powerful case for your products, such as case studies and testimonials, and push them closer to finally making the purchase. Highlight how a specific feature of your product can help viewers solve a problem they’re facing or streamline their business efforts. Bear in mind while creating videos that B2B leaders and marketers are always running on tight schedules and want to understand quickly and briefly how your product can help them. 3. Your Videos Are Hard to Find There’s nothing worse than putting your heart and soul into creating a high-quality brand video and then having only a few people watch it. Beyond creating disappointment, it also means less engagement, meaning low brand awareness and fewer conversions. One possible reason for low watch numbers? Your videos are difficult to find. Your videos may not be optimized for search engines, which means viewers aren’t finding them in relevant Google searches. Or, you might be sharing videos on channels that have very little or almost no traction for your business and missing out on important placement opportunities. The ability to be discovered needs to be an essential part of your video marketing strategy, and an investment in video SEO is totally worth the effort. How to Improve Like all written content, video content needs a little search engine optimization to rank better on Google. Optimizing your video content will contribute to more viewers finding your videos and increase the probability of conversion. If your videos appear on random Google searches for keywords or search phrases that your company doesn’t need to rank for, you should realign your video SEO endeavors to match the right intent. Ensure that you include the right keywords in titles and meta descriptions so Google can crawl upon them. In terms of missing important placement opportunities, decide where to publish your videos from a viewer’s perspective. If it is a product demo video, it shouldn’t be buried in a YouTube Channel with a mere 40-50 views; this way the people who are interested will never find it! Instead, take the same video and embed it directly onto your product page for your website visitors. A visitor on this page

What is a client story video? Brand videos have the power to garner good conversions for your business with the only condition of being executed correctly. According to the State of Video Marketing 2021 report by Wyzowl, “More than 80 percent of people admit that they’ve been convinced to purchase a product or service by watching a brand’s video.” Unlike promoting a product or service blatantly in video ads, brand videos concentrate on delivering quality content related to the core values of your business to a niche audience. The most successful brand videos possess a fine balance of product offering or service mentions with entertainment. To aid you direct your next creative concept, we’ve curated five brand videos that are worth emulating according to their creative approach to content. These brand videos introduce a unique entertainment factor on the table and put amazing content above blatant sales pitches. Let’s go! 1. Google’s “Home Alone Again” No matter if you’re a big movie buff or simply a casual holiday viewer, you might have most definitely seen or heard about the 1990 holiday comedy classic Home Alone featuring Macaulay Culkin. The movie presents Kevin McCallister, an eight-year-old child who ends up spending Christmas all alone in his Chicago-suburb home after his family goes on a holiday forgetting him behind. In 2018, Google resurfaced this classic bringing back Culkin as an older version of his character Kevin McCallister for their brand video — almost 30 big years after the release of the original film. The video involved a techy spin on the original Home Alone storyline where Kevin was shown utilizing Google Assistant while at home by himself. It was a hotbed of pure nostalgia for many viewers. The simple fact that a lot of people still love and remember Home Alone is what made this brand video shine. Google also made a careful attempt to reshoot scenes, in the same manner, they appeared in the original movie. It would have been easier to show Culkin in a brand new modern home using Google Assistant, but instead, they opted to stay true to the film’s long-standing legacy. This displayed the respect Google had for the source material making itself appear as a more relatable brand. Whether you’re trying to use a pop culture reference like Google did or simply including an old product, nostalgia is an amazing way to connect with viewers, your audience will recognize and bond with it. Consider your audience’s age range and try working in a pop culture reference that will instantly make them recognize and connect to your brand video. Tip Tap into reminiscence. The positive emotions triggered by these memories will leave your viewers feeling warm and fuzzy. 2. Dove’s “Real Beauty Sketches” Dove tugged at the heartstrings of the viewers with their 2013 brand video called “Real Beauty Sketches.” It featured FBI-trained forensic artist Gil Zamora creating two portraits of women — one based on the subject’s description of oneself and the other on a stranger’s description. The results were hugely different. The portraits which were based on a stranger’s observations turned out to be more accurate as well as more beautiful depictions of the women. Whereas, the pictures based on the women’s perspectives were way less flattering. There’s an exposure to the video that renders it seeming emotionally compelling and raw. The idea behind Dove’s brand video was to show people that “you’re far beautiful than you think.” A lot of people could relate to this feeling of insecurity. While creating your brand video, try to focus on themes that you feel will emotionally resonate with your viewers. The goal is to ensure that the emotional element you choose to concentrate on feels more authentic and less or not at all exploitive. “Real Beauty Sketches” also feels more like a short, well-crafted film independent of the Dove brand. There are no set rules around your brand video to be packaged in a definite way to resonate with your audience. It’s good to experiment with topics and highlight beautiful stories around your brand values, just the way Dove did with redefining beauty. Tip Don’t hesitate to explore real issues in your industry and try to connect with your audience authentically. 3. Match’s “Match Made in Hell” In 2020, Match introduces dank humor to the forefront with their brand video about Satan, and the year 2020 which was personified as a young woman, going on a romantic date and falling in love. They go on weird activities like sitting in an empty arena while Taylor Swift’s “Love Story” plays in the background or hoarding toilet paper. What makes the fun element in the video is the fact that 2020 is regarded as a terrible year by most people universally. Match tried pushing comic boundaries to come up with a brand video that humorously concludes 2020 in a nutshell. Apart from being funny, Match’s video was timely and relevant. The video was launched when 2020 was coming to an end, and people worldwide reflected on what bad a year it was. Introducing brand videos focused on current news can gain your viewers’ interest since those events are currently in conversation and fresh on their minds. Keep a grip on the pulse of current news to create brand video ideas. Don’t take the efforts of hopping from trend to trend with your videos, rather pay close attention to the collective global consciousness on the news and social media. Tip Stay relevant and timely by being updated about the recent trends in your industry. And, consider how events occurring worldwide might align with your brand. 4. Zendesk’s “I Made Dinner” Being a customer service software company, Zendesk came up with its 2016 brand video to display the complex nature of relationships through a funny dinner-based skit involving a deep-sea diver and an astronaut. Initially, an astronaut conversing with a deep-sea diver feels awkwardly off-brand for Zendesk. But, on the inside, it actually works because it illustrates the complicated relationships and communication issues, which

What is a client story video? Every marketer is well aware of the fact that running webinars takes a lot of effort. The research, the preparations, sourcing speakers, event promotion and asset creation and management, and of course, running the live event. After everything you put into making your final webinar, wouldn’t expect a lot out of your efforts? Webinars aren’t one-time events. They’re a chest of content that can span across numerous channels and formats. We’ve compiled this list of creative ways you can repurpose your webinar content to help you maximize the ROI of your video marketing efforts. Include a few of these in your webinar checklist, and get more benefits out of your marketing videos! 1. Host webinar as an evergreen content on your website The life of a Webinar doesn’t end once you stop recording. Adding your video to your website as evergreen content is the first thing you should do after the recording is processed. There are various approaches to this. Many companies maintain a dedicated page for housing webinars, making it easier for people to navigate and find your webinar archive. This page can either be a branded video channel or simply a collection of video embeds on a single page. Individual webinars can also be hosted on the blog pages to add more diverse context to your video presentation. 2. Write a blog post or series around webinar topics The most obvious way to repurpose webinar content is blogs. They’re also perfect for communicating teeny-tiny details — like step-by-step instructions — which are usually hard to remember after watching the video. And, they can serve as a relatively low-lift follow-up to the live event. For a straightforward approach, you can reuse the webinar outline to guide a recap post. In the absence of a dedicated webinar library or a prominent call-to-action to drive people to watch the full recording, this post can also include a video embed of the actual webinar.If you happen to host a guest, you can also leverage their network and expertise for a guest post. It can be a more detailed version of the webinar or a topic tangential to the central theme. For example, if you’re hosting a sales-centric webinar with an expert, you can publish a follow-up post on the top 10 tips by the expert for successful sales outreach. You can even build a blog series around each of the individual tips if the blog gains enough traction and resonates with your audience. 3. Create an in-depth report or ebook If the topic is strong enough, you can even create a detailed report or eBook on the topic as a compliment. Just like blog content, this supplemental asset can follow the general presentation outline or deep dive into one specific area. An asset like this is also a good value-addition as a follow-up in your post-webinar email. Alternatively, you can also repurpose a recent report or guide to a successful webinar in a larger marketing campaign. Be creative with the content and campaigns you already have and look for various ways to use the same core materials. Less work for you and a better experience for your audience, it’s an absolute win-win! 4. Record a podcast with a webinar guest If your business has a brand podcast, be all ears! Webinars are a great gateway for finding your next podcast guest. Take forward your webinar conversation by inviting people involved in the event to join your show — be it internal or external. If you’ve not started a branded podcast yet, webinars can be a natural first step to launch a new show. With different guests and topics already at your disposal, you can use webinars as foundations for initial podcast episodes. And podcasts can prove to be a great way to dive deeper into the topics that you could not explore during the full broadcast. If you’re on the quest for more podcast material, webinars are the best way for holding Q&A. If you have any leftover audience questions from your webinar you can use your podcast as an opportunity to answer them. Even if they had been answered in the webinar, you could still get your guest to revisit questions in detail. 5. Capture Q&A conversations and poll answers for content Talking of Q&A, the interactive elements of a webinar are a treasure for repurposing content. During your live presentation, viewers’ questions can spark inspiration for follow-up blogs or even guarantee an offline conversation to have deep dive into the topic. Polls are also important information that can be shared across other platforms like social media follow-ups, blog posts, etc. Just ensure your moderator collects and documents this information for future use. 6. Create bite-sized graphics Transforming complex data and insights from your webinar into interesting bite-sized graphics is a sure-shot way to keep your audience engaged. If your webinar has some new or compelling data and insights, simplify that information further by translating it into easy-to-understand interesting visuals. Webinar graphics are an amazingly effective way to receive traction on social media. Vibrant, bold, colorful images are great for catching your viewers’ attention while they’re simply scrolling on their feed. You can repurpose these assets as amazing eye-catching hooks to get people excited about your webinar content — whether it’s the actual recording, a podcast episode, or a follow-up blog. Custom graphics are also really useful in creating brand awareness. People love sharing visual information like strong quotes or some compelling data. If you feel that your webinar content is a good fit for visual components, leverage your graphic design skills and build simple, branded graphics. Now, while sharing your content, people will know exactly which brand is behind it. 7. Divide key webinar moments into short video clips Your webinar doesn’t have to exist as merely one long video. You can make it more engaging by identifying the best interesting, informative, or entertaining moments from your webinar and turning them into highlights or short video clips. And the best part is

What is a client story video? Video content is a big-time resource for your organization’s branding. It can remain valuable or useful for years to come but if you carry the misconception that it is timeless then, you need to give it a thought. It is crucial to review your video content regularly to analyze if it still holds any value.To ease the assessment process, we have enlisted some questions you should ask yourself while evaluating old video content. If your answer is negative to any of these questions then, you must consider planning and creating a new video.Check out the list of questions below: IS THE INFORMATION STILL ACCURATE?Firstly, you’d want to ensure that the product/service being showcased in the video is not discontinued. You need to be sure that the product/service continues to have the same specifications as mentioned in the video. If anything has changed, even the smallest detail, you need to modify the existing video or shoot a new one.Secondly, you need to check if the contact and address details provided in the video about your organization are updated. You might have changed your contact details or your location which again calls for a new updated video.Ultimately, notice the people you have featured in your video. There might be high-profile clients that you’ve stopped serving or ambassadors you have stopped working with. You need to include the people in your video you’re proud to associate with. IS THE CTA DISTINCT?If the video gets through the accuracy test, it time to examine the CTA incorporated in the video. To check if the CTA is clear and effective, start with thinking about your customers and their needs. Is your CTA able to resolve the queries/problems your customers are looking for a solution for? Does your CTA let viewers know and decide the steps they should take after watching the video? If the answer is a no, it is about time that you update the video.For instance, there’s a video that was designed to give information about your brand. But, if the salesperson uses this video to show to the customers he’s already in contact with, it would prove to be of no value since the customer already knows about your brand and rather needs a different CTA like to get a quotation or a product demo.This misalignment between your video and the CTA may harm the effectiveness of the content. It calls for an update in the video content and urges you to plan it. HAVE YOU CHANGED YOUR BRANDING?Once you’re through with the first two questions, it is time to pay notice to the minute details. Your logo, tagline, color theme, other elements should be in accordance with your current branding.A contradiction in your branding will make the customer have a tough time developing and maintaining a clear perception about your brand and will eventually lead to unfavorable buying decisions. IS IT IN COMPLIANCE WITH YOUR QUALITY STANDARDS?The previous questions concentrate on the essence of the content, but now is the time to determine if the video quality is in accordance with the reputation of your brand.For instance, you might have planned and created the video when your hands were tight on the budget and you were still a growing brand. Or, if you were still naïve while working on the video and it reflects in the content. In either case, you need to plan a new video that stands up to your brand’s repute. IS THIS YOUR BEST?The final question: Is your video good enough technically? Are you satisfied with the video? Do you think there’s no scope for improvement considering the other constraints? Don’t focus on minute changes like font color or the size, rather, focus on the bigger changes that would make the video better and stronger.If you discover any new changes that would result in improving the video, it is better to make them sooner than later. Why not make sure to have the best you can? WAY FORWARDIf you pass all the above questions with a “yes”, cheer up! Your video does hold good value. But, if the answer was a “no” or an “unsure yes”, it is time for you to plan a new video.In the latter case, you might analyze if some small modifications here and there can work or if it is important to create an altogether new video.Once you make up your mind, it is important to remind yourself to reconsider and re-analyze your video after some time. Even if you create a new video, you need to make sure that it is time analyzed to check if it is still effective, or if some changes are required.A review of the video at regular intervals is important unless you’re sure that no major changes have taken place in the interim duration. Otherwise, these questions will remain your go-to tools to re-analyze the effectiveness of your video content. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? No matter if you are a well-established or a new law firm, you must be aware of the importance of Video marketing. Considering the current world scenario, Video Marketing has become important than ever with more people staying indoors to be safe and the outside recreational options being restricted. The demand for video content has increased to a great extent so much so that YouTube, with 30% more views on its video content is receiving its all-time high engagement and Instagram recording a jump of 70% in its live streaming. People will keep facing legal issues every day and will keep needing your services. Therefore, it is crucial for you as a law firm to prioritize video content in your marketing strategies to keep connected with the audience in 2021 and beyond. Reasons to Add Video in Your Law Firm Digital Marketing Strategy Let us start with the statistics first to showcase the importance of video in your marketing strategy: • 81% of businesses have resorted to Video Marketing to promote their brands.• More than 80% of viewers have claimed video content to affect their buying decision.• Videos will contribute to more than 10% of total web traffic by 2021. Apart from the statistics, below are some reasons for employing video as a crucial part of your law firm’s marketing strategy: Google Prioritizes Video ContentVideos increase the time a web user spends on your website and your search engine rankings improve when people stay on your website longer. Google keeps track of when a user spends more time on a web page and rewards you for your content by ranking you higher in the search engine results. Videos Are Quick To Grab AttentionNot to forget that infographics, images, and other interactive/informative posts are important but the Video grabs the viewer’s attention quicker and makes them interact with the content longer if it is interesting enough. Videos Can Help the Law Firm Build TrustWith ever-growing marketing techniques, viewers have become reluctant to trust businesses easily. Videos can help you build trust and earn a reputation of a ‘reliable’ law firm when you show the viewers who you are. Videos Elaborate On Things BetterIt becomes easier to elaborate better on difficult concepts using videos. You can use different methods to create elaborative videos and help your audience understand things better. Legal Clients Like Video ContentThe audience has become used to watching video content on both the website and the search engine result pages. Videos Encourage SharingVarious social media platforms or messaging apps or emails all are equipped with facilities to allow cross-platform sharing of video content. Videos Boost ConversionWith most users claiming videos to affect their buying decision, you can use videos to attract potential customers and retain the existing ones. How Videos Can Be Used By Law Firms in Web Marketing   Introduce Your FirmGet people acquainted with your firm and what you do by involving a short and informative video about you on your Homepage or About Us page. Post Explanatory VideosNot to ignore the importance of the written content but videos can help you explain complex subjects in much easier and interesting ways. You can use videos to explain various legal issues and how your firm addresses them. Client Testimonial VideosPeople trust it more when others advocate a business. People find you trustworthy when they hear your clients speak of you positively in their testimonials and they create expectations from you. Case Studies Using VideosYou can use case study videos to show your potential client that you have handled cases like theirs and other cases pretty well. Live-StreamingLive-Streaming has gained popularity with people getting “live” and interacting with their audience. Having live informative interactions or Q&A sessions is sure to attract and retain viewers. Video Marketing Trends to Watch Out For in 2021   What this pandemic is put across is that you can interact with people without actually meeting them in person. Various digital interactions like Zoom Calls or Videos or Live Streaming have taught people to carry out work or classes or court cases online. Using images is important while marketing your business, but, using videos is certain to gain you more interactions and popularity. Below listed are some video marketing trends to look out for in 2021: Google Emphasizes on VideoYou must have noticed various video contents appearing in your search engine results. Google places importance on the video content and gives you an opportunity of ranking better by employing interesting and quality video content. Growth of WebinarsOnline Seminars (popularly known as ‘Webinars’) are being increasingly employed nowadays. You can conduct such webinars on various legal matters to educate and help people. Increased Omni-channel Video ContentIt has become trendy for people to share content across various digital platforms like Twitter, Facebook, Instagram, etc in one go. People use various platforms and your video being shared on different channels helps you gain attention across all the platforms. Growth in Live Video StreamingLive Video Streaming is not anything new but has garnered popularity in the last year. From attending live classrooms to live yoga sessions to live cooking sessions to live music performances, people have loved and engaged in all. You can also benefit from Live Video Streaming by holding live Q&A sessions or other informative interactions. Contact Us Today To Discuss Law Firm VideosInterested to learn more about Law Firm Videos and their importance? Contact Us! We specialize in assisting our clients in the best video marketing strategies to help them benefit from it. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.