How to Benefit Your Law Firm by Involving Video in Your Marketing Strategy?

No matter if you are a well-established or a new law firm, you must be aware of the importance of Video marketing. Considering the current world scenario, Video Marketing has become important than ever with more people staying indoors to be safe and the outside recreational options being restricted.

The demand for video content has increased to a great extent so much so that YouTube, with 30% more views on its video content is receiving its all-time high engagement and Instagram recording a jump of 70% in its live streaming.

People will keep facing legal issues every day and will keep needing your services. Therefore, it is crucial for you as a law firm to prioritize video content in your marketing strategies to keep connected with the audience in 2021 and beyond.

Reasons to Add Video in Your Law Firm Digital Marketing Strategy

Let us start with the statistics first to showcase the importance of video in your marketing strategy:

• 81% of businesses have resorted to Video Marketing to promote their brands.
• More than 80% of viewers have claimed video content to affect their buying decision.
• Videos will contribute to more than 10% of total web traffic by 2021.

Apart from the statistics, below are some reasons for employing video as a crucial part of your law firm’s marketing strategy:

Google Prioritizes Video Content
Videos increase the time a web user spends on your website and your search engine rankings improve when people stay on your website longer. Google keeps track of when a user spends more time on a web page and rewards you for your content by ranking you higher in the search engine results.

Videos Are Quick To Grab Attention
Not to forget that infographics, images, and other interactive/informative posts are important but the Video grabs the viewer’s attention quicker and makes them interact with the content longer if it is interesting enough.

Videos Can Help the Law Firm Build Trust
With ever-growing marketing techniques, viewers have become reluctant to trust businesses easily. Videos can help you build trust and earn a reputation of a ‘reliable’ law firm when you show the viewers who you are.

Videos Elaborate On Things Better
It becomes easier to elaborate better on difficult concepts using videos. You can use different methods to create elaborative videos and help your audience understand things better.

Legal Clients Like Video Content
The audience has become used to watching video content on both the website and the search engine result pages.

Videos Encourage Sharing
Various social media platforms or messaging apps or emails all are equipped with facilities to allow cross-platform sharing of video content.

Videos Boost Conversion
With most users claiming videos to affect their buying decision, you can use videos to attract potential customers and retain the existing ones.

How Videos Can Be Used By Law Firms in Web Marketing

Introduce Your Firm
Get people acquainted with your firm and what you do by involving a short and informative video about you on your Homepage or About Us page.

Post Explanatory Videos
Not to ignore the importance of the written content but videos can help you explain complex subjects in much easier and interesting ways. You can use videos to explain various legal issues and how your firm addresses them.

Client Testimonial Videos
People trust it more when others advocate a business. People find you trustworthy when they hear your clients speak of you positively in their testimonials and they create expectations from you.

Case Studies Using Videos
You can use case study videos to show your potential client that you have handled cases like theirs and other cases pretty well.

Live-Streaming
Live-Streaming has gained popularity with people getting “live” and interacting with their audience. Having live informative interactions or Q&A sessions is sure to attract and retain viewers.

Video Marketing Trends to Watch Out For in 2021

What this pandemic is put across is that you can interact with people without actually meeting them in person. Various digital interactions like Zoom Calls or Videos or Live Streaming have taught people to carry out work or classes or court cases online.

Using images is important while marketing your business, but, using videos is certain to gain you more interactions and popularity. Below listed are some video marketing trends to look out for in 2021:

Google Emphasizes on Video
You must have noticed various video contents appearing in your search engine results. Google places importance on the video content and gives you an opportunity of ranking better by employing interesting and quality video content.

Growth of Webinars
Online Seminars (popularly known as ‘Webinars’) are being increasingly employed nowadays. You can conduct such webinars on various legal matters to educate and help people.

Increased Omni-channel Video Content
It has become trendy for people to share content across various digital platforms like Twitter, Facebook, Instagram, etc in one go. People use various platforms and your video being shared on different channels helps you gain attention across all the platforms.

Growth in Live Video Streaming
Live Video Streaming is not anything new but has garnered popularity in the last year. From attending live classrooms to live yoga sessions to live cooking sessions to live music performances, people have loved and engaged in all.

You can also benefit from Live Video Streaming by holding live Q&A sessions or other informative interactions.

Contact Us Today To Discuss Law Firm Videos
Interested to learn more about Law Firm Videos and their importance? Contact Us! We specialize in assisting our clients in the best video marketing strategies to help them benefit from it.