This specific video is the Business Promo Video which is considered the flagship video. It’s the overarching video that talks about who they are, what they do and what makes them uniquely different.
I often say, “if you’re going to have one video, then a business promo is one you want.” It’s a brief overview of what you do and the experience people can expect to have.
Why you need a Business Promo Video:
You’ve spent a tremendous amount of time, energy, hard-work, and money into building your business. But if you don’t actually have any “business” then everything you’ve worked for will be in vain.
A Business Promo Video will articulate your unique approach, the experience your customers have had and the process you take to make life better for your prospective clients.
No other marketing tool can help you clarify your message and visually engage new customers like video, which is why a Business Promo Video is so powerful.
How do you market your Business Promo Video?
Ideally, you should have it right at the top of your homepage and utilize it with all your online marketing like landing pages, social media, email marketing, retargeting, Facebook ads, and pay per click ads.
How long is a Busines Promo Video?
A product video can range in length depending on the specific goals and importance of the product in your overall product offerings. However, by in large they are typically 1-4 minutes in total length.
Ideally, you don’t want to go too much longer than 3 minutes, as viewers will start to dramatically drop off due to the length. 3 Minutes gives you a long enough time to tell the story but short enough to keep people’s attention.
Creating a great video is only one side of the success coin. The other and equally important part is marketing the video online to maximize the amount of exposure to your target audience and leverage it with everything you’re doing online. Below are a few different video marketing strategies we recommend to all of our clients:
As you primary Business Promo Video, this should be clearly displayed on your homepage above the fold so it is clearly visible to viewers. There are layout iterations you can test based on your market and the overall design of your website, however, by in large you want to make sure the video has a clear hierarchy of importance on your site.
As an alternative design to having the video on your homepage, you can have a “Video Background” which is a looping video that plays in the background of your site. Then you simply have a button that says “Watch Video” in which a video player would pop-up and enable the viewer to watch your video.
About Us Page:
A lot of visitors want to know about you and your business, so naturally, the about us page is where they are going check out. Having your main business promo video placed on the top of the page creates a clear hierarchy of importance and will help increase the number of views, which in-turn aids to connecting with your audience on a deeper level.
Side Bar of Website:
Customers are coming to your site other than a Google Search or typing it indirectly. They could land on a service page, blog post or other areas of your site other than your homepage. In that case, that’s why you want to make sure that you have your video or series of videos shown on the sidebar or footer of your website.
These wayss, viewers are able to get an array of opportunities to watch your video and get to know what makes you unquietly different an why they should work with you specifically.
Video on Facebook gets more shares, likes and comments. So, make sure to post your videos on social regularly and have it as a essential piece of content on your page. You can have a separate video on the header of your Facebook page, schedule regular posts of your videos, and ask questions to create a dialog.
You can even create Facebook specific formatting and make the video square in size making it taller than a traditional widescreen video player – giving you space on the top and bottom for content. Here, you can add your logo to the top and the bottom provide and offer, ask a question, or run a special promotion.
Did you know that you can add video to your profile? But not just your profile, everyone on your team can also have your videos on their page. So, as you and your team are connecting with other people and they are viewing your profile they’ll have exposure to your video and get to learn more about your business, what makes you different and how you help your customers.
Do you send out emails to a list of customers? What about email reminders or educational based content? Regardless of what it may be, putting the word [VIDEO] will help increase your open rate and having an animate gif or video image can help in open rates.
So when you’re promoting a new product or service, guiding the customer through some FAQs or educating on the process, make sure to integrate your video content with your email marketing.
Having you video on YouTube is one of the first steps in getting your videos on your site and other parts of the web. Ideally, you’ll want to have an array of videos so you can start to build a library of content both educational and informational about your business.
In that case, you’ll want to create a YouTube branded channel. This way the account is tied to the owner or founder but the login is separate from their personal Google content, which allow administrators to help in the uploading and optimization process.
My team and I took on an adventure that would impact us for a lifetime! This is one of a 7 part documentary series of us traveling through Asia searching for alternative methods to treat cancer. During this journey, we spoke to various doctors and cancer survivors. They informed us of the many ways they were able to heal patients without the use of chemo treatments or surgeries. Our goal was to collect as much knowledge as possible and to create a series that would be impactful and relevant.
When we originally talked to the team at 12 Oaks Dental they were looking for a series of videos to create for their website and additional marketing. They are very active on Facebook, have a great customer referral base and we’re going through a website redesign. They were interested in creating video content for their website to help with all of their online marketing and go along with the brand new website that they were getting finalized. The goal was to connect with customers on a deeper level and really solidify the referrals that they were getting from their current clients recommendations as well as obtain new patients.
In order to maximize the amount of videos for their budget, we went with a 10 video package which consisted of a business promo video, four service videos and five frequently asked questions videos. This amount of content gave them in a ray of different information that they could effectively educate their clients on their website and social media and utilize as great tools for email and SEO.
We carefully planned all the elements for the shoot and because the practice is already had short days on Friday we filmed both all day Friday and most of Saturday. We were able to successfully capture all of the interviews, testimonials and visuals to support all of the 10 videos. We worked closely with the team in coordinating logistics, making sure all of the scenes were unique and showcased an array of team members as well as clients throughout the filming.
During the one and a half day shoot everything ran very smoothly because of the pre-planning and shot list created. With everything laid out properly, we were able to effectively get all the shots we needed to yield the 10 videos we planned for.
We then carefully crafted the 10 videos giving each one unique story while also keeping and maintaining consistency with the music, tonality and design language that is consistent with the brand and overall messaging for the target markets.
This specific video is the Business Promo Video which is considered the flagship video. It’s the overarching video that talks about who they are, what they do and what makes them uniquely different. This uses a combination of interviews, testimonials and visuals and briefly highlight everything 12 Oaks Dental has to offer new patients.
This type of video “business promo video” is ideal to have on their homepage above the fold. It is also used as a great educational tool on their Facebook page, referenced throughout their website, highlighted on thier about us page and used in email campaigns.
The team at Twelve Oaks Dental absolutely love all of their videos and utilizes them throughout their website and on social media. With their new website design ,they successfully were able to utilize the video to its full potential and connect with new patients.