Frank Zummo is one of the top drummers in the entire country. He’s won and array of drumming contents all over the world, drums for both SUM 41 and Krewella and has traveled the entire planet drumming for audiences of thousands at a time. Needless to say, this fast paced life takes a toll on your body, and at one point Frank was facing with incredible shoulder pain that may have forced him into early retirement. Until he discovered a product from Organic called Tumeric 3D.
This shorter version of the video was A/B tested against the full length version to review overall viewership retention and sales conversion.
The Organixx team used this video to help share Frank’s story so it could resonate with other people facing similar challenges. They leveraged this video on their product page, social media, and developed a specific landing page to track results and sales increases.