Cricket Superfuel | FAQ | How does it compare to protein?

As America’s when we think of animal protein chicken, steak and pork are among the first things that come to mind. However, in the rest of the world insects is a likely top response. In fact, 80% of the world consumes insects on a regular basis.

Crickets are 60% protein, contain a variety of amino acids, B-12, and an array of other health benefits that truly make it a Superfuel.

The team at Organic partnered with a leader in the cricket protein as a viable alternative to protein. With their streamlined process, humane practices and approach they are able to create a great tasting cricket powder. Similar to a protein powder you can shake it in a shaker, mix with yogurt, blend with a smoothie, and even use it with our baking for an extra kick of nutrition.

Because eating insects is a new concept to Americans we collaborated with the team at Organixx to create an educational campaign. We developed 8 different FAQ questions that addressed the main questions people have with Cricket Superfuel.

Jared the CMO from Entomo Farms helped articulate all the questions directly. We utilized a variety of animation, footage and other content to help illustrate the content he was explaining.

They used the videos on a variety of different platforms including Facebook, YouTube, landing pages and with ads for Cricket Superfuel.

Are you answering questions to your customer on a regular basis? If you’re like most companies, chances are you’re responding to three to five questions on a regular basis.

Maybe it’s understanding your process more, getting a better handle on how it all works, understanding pricing or something else that your customers want to know before they are ready to purchase.

By creating a series of educational frequently asked questions videos, you’ll be able to ease your customer’s minds by articulating, illustrating and physically showing them all they need to know about the topic at hand.

Unlike, trying to explain something on the phone or in person a video can do a significantly better job of illustrating the information so the customer is able to physically see, hear and retain the information better.

For instance, a fitness company a common question could be: “I’ve tried programs before, what makes your program different?”

As the business owner, you could address those question head-on, and explain the core differentiates that you offer. You could physically show the exercises, program and nutritional guidance with compelling visuals. Then, you could reinforce the information with an animated checklist, text or other graphical animation that helps better illustrate the content.

Once your series of FAQ videos are complete, the next step is marketing them in an effective way. The first place to put them in your homepage; they can be below the fold for viewers that scroll down and want more information from you. Another great place on your website is a dedicated FAQ or resources area of your site. This will allow users to go directly to the content and get all the questions they may have answered in one area. In addition to your site, you should also periodically post your videos on social media to help answer questions that people have, but they may not be actively seeking them at this point in the buyer’s path.  Another great place to showcase your FAQ videos is via your email campaigns. Here, you create a specific email or series of emails that address FAQs that come up as it relates to the topic that you’re talking about in the email.

FAQs are designed to go into more detail on a specific subject matter or question that you’re not able to fully address in your formal business promo or service based video. However, you ideally want to keep the video length to forty-five to ninety seconds long. This gives you a long enough time to provide the information but short enough were viewers can still be nagged throughout.

Why do I need FAQ Videos?

FAQ videos are a great way to streamline your process, educate your customers and provide a better overall customer experience with your brand.When coupled with a primary business promo video, service video or customer story video they  are very inexpensive add-on to your package and provide a lot of value to your clients.

FAQ videos are ideal to have in your video library, as they aide in educating customers in a more effective way, help alleviate concerns that arise and more effectively streamline your processes.

How do I market my FAQ videos?

The best way to market your FAQs is through an array of online marketing efforts. You should have your top 3 FAQs on your home page along with dedicated FAQ page on your site. In addition to that, make sure to promote your FAQ videos on your social media sites and through email marketing.

How long should an FAQ video be?

Ideally you want your FAQ videos to be under two minutes with a sweat spot of 45-90 seconds. The goal is to provide enough information where the customer understands the content but short enough to where you’re able to keep their interest throughout.

Creating a great video is only one side of the success coin. The other and equally important part is marketing the video online to maximize the amount of exposure to your target audience and leverage it with everything you’re doing online. Below are a few different video marketing strategies we recommend to all of our clients:

Website:
As you primary Business Promo Video, this should be clearly displayed on your homepage above the fold so it is clearly visible to viewers. There are layout iterations you can test based on your market and the overall design of your website, however, by in large you want to make sure the video has a clear hierarchy of importance on your site.

As an alternative design to having the video on your homepage, you can have a “Video Background” which is a looping video that plays in the background of your site. Then you simply have a button that says “Watch Video” in which a video player would pop-up and enable the viewer to watch your video.

About Us Page:
A lot of visitors want to know about you and your business, so naturally, the about us page is where they are going check out. Having your main business promo video placed on the top of the page creates a clear hierarchy of importance and will help increase the number of views, which in-turn aids to connecting with your audience on a deeper level.

Side Bar of Website:
Customers are coming to your site other than a Google Search or typing it indirectly. They could land on a service page, blog post or other areas of your site other than your homepage. In that case, that’s why you want to make sure that you have your video or series of videos shown on the sidebar or footer of your website.

These wayss, viewers are able to get an array of opportunities to watch your video and get to know what makes you unquietly different an why they should work with you specifically.

Facebook:
Video on Facebook gets more shares, likes and comments. So, make sure to post your videos on social regularly and have it as a essential piece of content on your page. You can have a separate video on the header of your Facebook page, schedule regular posts of your videos, and ask questions to create a dialog.

You can even create Facebook specific formatting and make the video square in size making it taller than a traditional widescreen video player – giving you space on the top and bottom for content. Here, you can add your logo to the top and the bottom provide and offer, ask a question, or run a special promotion.

LinkedIN:
Did you know that you can add video to your profile? But not just your profile, everyone on your team can also have your videos on their page. So, as you and your team are connecting with other people and they are viewing your profile they’ll have exposure to your video and get to learn more about your business, what makes you different and how you help your customers.

Email Marketing:
Do you send out emails to a list of customers? What about email reminders or educational based content? Regardless of what it may be, putting the word [VIDEO] will help increase your open rate and having an animate gif or video image can help in open rates.

So when you’re promoting a new product or service, guiding the customer through some FAQs or educating on the process, make sure to integrate your video content with your email marketing.

YouTube:
Having you video on YouTube is one of the first steps in getting your videos on your site and other parts of the web. Ideally, you’ll want to have an array of videos so you can start to build a library of content both educational and informational about your business.

In that case, you’ll want to create a YouTube branded channel. This way the account is tied to the owner or founder but the login is separate from their personal Google content, which allow administrators to help in the uploading and optimization process.

As America’s when we think of animal protein chicken, steak and pork are among the first things that come to mind. However, in the rest of the world insects is a likely top response. In fact, 80% of the world consumes insects on a regular basis.

Crickets are 60% protein, contain a variety of amino acids, B-12, and an array of other health benefits that truly make it a Superfuel.

The team at Organic partnered with a leader in the cricket protein as a viable alternative to protein. With their streamlined process, humane practices and approach they are able to create a great tasting cricket powder. Similar to a protein powder you can shake it in a shaker, mix with yogurt, blend with a smoothie, and even use it with our baking for an extra kick of nutrition.

Because eating insects is a new concept to Americans we collaborated with the team at Organixx to create an educational campaign. We developed 8 different FAQ questions that addressed the main questions people have with Cricket Superfuel.

Jared the CMO from Entomo Farms helped articulate all the questions directly. We utilized a variety of animation, footage and other content to help illustrate the content he was explaining.

They used the videos on a variety of different platforms including Facebook, YouTube, landing pages and with ads for Cricket Superfuel.

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