February 1, 2024

What is a client story video? If you aren’t using animation, you’re missing something! People are in the attention economy age. It means they only have so much attention they can spend, and they want to use videos to learn and grow. Companies everywhere want to capture attention, and video marketing is a powerful weapon in this battle. An animated marketing video is now considered a potent, effective, and versatile asset. Animated explainer videos can make your products and concepts easier to understand. Alternatively, animated infographic videos will condense much information, and your animated adverts offer a unique personality to the product or service. Those are just a few ways to use animated videos to your advantage! Mosaic Media Films – Austin Video Production Company created an article, and you will learn what an animated marketing video is, why it’s crucial for your marketing strategy, and how to make your videos. Ultimately, marketing videos are something everyone needs, and you’ll focus more on the topic below! What Are Animated Marketing Videos? In simple terms, an animated marketing video is a particular type of marketing video that uses animated content. This is a basic definition, though, so it’s time to dive deeper. Video marketing is used in various ways and for many purposes. You can use it to promote a service or product, to educate and inform clients and customers, and to boost engagement with your audience. Animated marketing videos will achieve those same things, but they use animation instead of the live-action videos most people utilize. Animation has a rich history, and it’s the ideal way to bring marketing ideas to life in exciting ways. Technically, your animated marketing video can use any type of animation, such as: Motion graphics 3D animation Stop-motion Vector 2D Traditional 2D Though there are many examples of excellent traditional 2D and stop-motion marketing videos, most of your animated marketing videos use 2D vector animations and motion graphics. Ultimately, animated videos will use a combination of audio, text, illustrations, and characters. You could choose voice-overs, sound effects, or be completely silent. The beauty here is that animation is versatile enough to do whatever you want. Now, it’s time to learn why animated marketing videos are so great! Why Is It Important to Use Animated Videos for Marketing? Here are a few of the reasons to use animation in your video marketing strategy: Affordable Have you ever made a promotional video, such as a product demo or live-action commercial? If so, you know video production is quite expensive. Even a tiny production requires actors, a crew, camera operators, and more. Plus, you have to consider post-production needs, including video editing. The costs will balloon up quickly, and you’ll probably have reshoots to consider. However, an animated marketing video is different. You could produce something effective that has a strong impact, but it’s more affordable. Can Work for Anything One great thing about animation is that it’s versatile. You can create product explainer videos, animated infographics, or product announcements for your social media channels. Plus, it’s easy to come up with more creative ideas for your animated video content. For example, you could set your animated marketing videos to be in deep space, have talking animals that explain the products, or have the characters underwater. It’s all so easy when you choose animation. Grabs the User’s Attention The goal is to capture the user’s attention and hold it, and animated marketing videos are ideal for this. Humans are technically visual creatures, so they’re naturally drawn to a moving image instead of a static one. When you scroll through your feed on social media, the animation will stick out more and grab your attention. Likewise, humans process visual content faster than text. When you create stunning animations for video marketing, you will get your message across in an effective way. Ideal for Branding Another great thing about animated marketing videos is that you can use them to reinforce or build your brand. Choose the same colors for the animations as your branding and use similar text styles and fonts. Likewise, you can create characters that will reflect your company’s personality. Using animation will say more about your brand than anything. It’s a classic but fun art form. After video production and editing, people will form a positive association when they see the video! How Can Animated Video Enhance Marketing Efforts? Creating videos can seem challenging initially, but people enjoy watching them to learn about services and products. Therefore, video is the most consumed form of content and can generate tons of organic traffic to your site. Here are a few ways animated video will enhance your marketing efforts: Google Loves Videos Great video marketers know you must have a good working relationship with Google. This is a powerful search engine, and if it likes your content, you will be rewarded with higher search engine rankings. It will help you build a solid online reputation and increase your site’s traffic. Blog posts with videos are about three times more likely to get inbound links through Google. Likewise, web pages that include videos are roughly 53 percent more likely to be on the first page of results. Helps Relaunch or Establish Products If you’re launching a new company or rebranding your current product line, animated video content will help you enhance your marketing strategy and make a big splash. They’re eye-catching, but they can also be shared on social media, which promotes your brand across the web. This leads to customer loyalty and brand awareness. Likewise, animated characters will help you build trust with a skeptical audience. This is crucial when you’re trying to establish your online reputation. Ultimately, animations are creative, upbeat, and fun! They can also evoke nostalgic feelings in people because of their love of childhood cartoons. Whether it’s an explainer video or something else, using an animation video will make a difference! Builds Customer Loyalty Most companies have marketing goals. If one of your objectives