If you aren’t using animation, you’re missing something! People are in the attention economy age. It means they only have so much attention they can spend, and they want to use videos to learn and grow. Companies everywhere want to capture attention, and video marketing is a powerful weapon in this battle. An animated marketing video is now considered a potent, effective, and versatile asset.
In fact, animated explainer videos can make your products and concepts easier to understand. Alternatively, animated infographic videos will condense a lot of information, and your animated adverts offer a unique personality to the product or service. Those are just a few ways to use animated videos to your advantage!
In this article, you will learn what an animated marketing video is, why it’s crucial for your marketing strategy, and how to make your own animated marketing videos.
Ultimately, marketing videos are something everyone needs, and you’ll focus more on the topic below!
What Are Animated Marketing Videos?
In simple terms, an animated marketing video is a special type of marketing video that uses animated content. This is a very basic definition, though, so it’s time to dive in deeper.
Video marketing is used in various ways and for many purposes. You can use it to promote a service or product, to educate and inform clients and customers, and to boost engagement with your audience. Animated marketing videos will achieve those same things, but they use animation instead of the live-action videos most people utilize.
Animation has a rich history, and it’s the ideal way to bring marketing ideas to life in exciting ways. Technically, your animated marketing video can use any type of animation, such as:
- Motion graphics
- 3D animation
- Stop-motion
- Vector 2D
- Traditional 2D
Though there are many examples of excellent traditional 2D and stop-motion marketing videos, most of your animated marketing videos use 2D vector animations and motion graphics.
Ultimately, animated videos will use a combination of audio, text, illustrations, and characters. You could choose voice-overs, sound effects, or be completely silent. The beauty here is that animation is versatile enough to do whatever you want. Now, it’s time to learn why animated marketing videos are so great!
Why Is It Important to Use Animated Videos for Marketing?
Here are a few of the reasons to use animation in your video marketing strategy:
Affordable
Have you ever made a promotional video, such as a product demo or live-action commercial? If so, you know video production is quite expensive. Even a small production requires actors, a crew, camera operators, and more. Plus, you have to consider post-production needs, including video editing.
The costs will balloon up quickly, and you’ll probably have reshoots to consider. However, an animated marketing video is different. You could produce something effective that has a strong impact, but it’s more affordable.
Can Work for Anything
One great thing about animation is that it’s versatile. You can create product explainer videos, animated infographics, or product announcements for your social media channels. Plus, it’s easy to come up with more creative ideas for your animated video content.
For example, you could set your animated marketing videos to be in deep space, have talking animals that explain the products, or have the characters underwater. It’s all so easy when you choose animation.
Grabs the User’s Attention
The goal is to capture the user’s attention and hold it, and animated marketing videos are ideal for this. Humans are technically visual creatures, so they’re naturally drawn to a moving image instead of a static one. When you scroll through your feed on social media, the animation will stick out more and grab your attention.
Likewise, humans process visual content faster than text. When you create stunning animations for video marketing, you will get your message across in an effective way.
Ideal for Branding
Another great thing about animated marketing videos is that you can use them to reinforce or build your brand. Choose the same colors for the animations as your branding and use similar text styles and fonts. Likewise, you can create characters that will reflect your company’s personality.
Using animation will say more about your brand than anything. It’s a classic but fun art form. After video production and editing, people will form a positive association when they see the video!
How Can Animated Video Enhance Marketing Efforts?
Creating videos can seem challenging initially, but people enjoy watching them to learn about services and products. Therefore, video is the most consumed form of content and can generate tons of organic traffic to your site.
Here are a few ways animated video will enhance your marketing efforts:
Google Loves Videos
Great video marketers know that you must have a good working relationship with Google. This is a powerful search engine, and if it likes your content, you will be rewarded with higher search engine rankings. It will help you build a strong online reputation and get more traffic to your site.
Blog posts with videos are about three times more likely to get inbound links through Google. Likewise, web pages that include videos are roughly 53 percent more likely to be on the first page of results.
Helps Relaunch or Establish Products
If you’re launching a new company or rebranding your current product line, animated video content will help you enhance your marketing strategy and make a big splash. They’re eye-catching, but they can also be shared on social media, which promotes your brand across the web. This leads to customer loyalty and brand awareness.
Likewise, animated characters will help you build trust with a skeptical audience. This is crucial when you’re trying to establish your online reputation.
Ultimately, animations are creative, upbeat, and fun! They can also evoke nostalgic feelings in people because of their love of childhood cartoons. Whether it’s an explainer video or something else, using an animation video will make a difference!
Builds Customer Loyalty
Most companies have marketing goals. If one of your objectives is to boost buyer loyalty, animated videos are a huge help. Animation ensures that people understand the offerings and feel satisfied after making their first purchase.
You could email each new customer an animated instructional video offering tricks or tips for using the product. It’s called an explainer video, and it provides a helping hand and inspires customers to become involved with the product.
Research indicates that animation helps people retain the information they receive longer than static text or images. Ultimately, consumers have short attention spans, and video ads will stick with them better than other marketing efforts.
Complements Other Content
Videos are a low-cost addition to your marketing campaign, but they will drive significant ROI. Likewise, a promotional video will help your calls to action stand apart from the crowd. If you add animation, potential customers will feel that you’re a creative and innovative company!
Though video production isn’t always expensive, especially when you choose an animated marketing video, you still have to think about other content. Most digital marketers claim that one animated video is more powerful than a blog post of about 2,000 words. Plus, it’s not as time-consuming!
Another thing to note is that adding one video to your social media post makes it about 1,200 percent more likely to get shared!
Tips for Creating Animated Marketing Videos
By now, you are likely inspired and want to create animated marketing videos for yourself.
Here are a few tips to help you get started:
Think of Your Audience
Before making your animated marketing videos, you must understand your target audience. If you don’t know who they are, you can’t create something that will appeal to them.
It’s important to understand their interests, ages, gender identities, lifestyles, and more. Videos that are designed to appeal to young demographics will significantly differ from ones targeting a senior audience. Think about this before you do much else!
Know Your Key Objectives and Message
What do you hope to accomplish with the video? Do you want to create an explainer video to show people how to use the products? Are you announcing a new service or product you’ll offer? Is the goal to get users to visit your website? Knowing the objectives before starting will help you channel your video marketing efforts and not waste time or money.
Be Prepared for Anything
Once you’ve got the objective and message in mind, prepare a script to communicate that. Remember that people tend to like shorter videos, so you don’t have to make it a one-hour showdown. Roughly 150 words equals one minute on the screen, which is a rough guide.
Once you create your script, read it out loud to make sure it sounds natural and flows well. You don’t want to get into video production and find that the script isn’t right!
Choose Appropriate Animated Marketing Video Software
There are various video animation tools available to help you create animated videos. Make sure you research your options to find one that meets your needs.
If you plan to hire a company to produce your animated marketing video, the professionals will handle that for you. However, if you choose the DIY approach, you’ll require your own animation maker.
Make It Sound Good
Sound design is crucial when creating video content, especially if you’re making animated videos. The video might look great, but bad sound will cause people to turn it off or go elsewhere.
Likewise, it’s wise to include subtitles if your video contains speech. That way, those who are hard of hearing or deaf will be able to enjoy the content. Plus, those who turn their devices to silent will still get the message you hope to convey.
Final Thoughts on Animated Marketing Videos
If you’re not using animated videos within your marketing strategy, you are a step behind the competition. This article explained the reason why you need the best animated marketing videos, what they are, and offered tips to help you achieve your goals.
Ultimately, it’s scary to branch out into new things, and you might not have multiple marketing teams to help you start creating videos. However, Mosaic Media is here to help. It’s a full-service company that offers traditional and digital tactics. Contact the company today to learn more!
FAQs about Animated Marketing Videos
What Is Animated Video Marketing?
Whether it’s an explainer video or something else, advertising is the reason for animation marketing. It involves creating different animations that focus on generating awareness, promotion, selling, and more. Often, it’s considered a direct approach and features a call to action.
How Do You Do Animation Marketing?
Here are the steps to help you create animated marketing videos for your brand:
1. Outline the Video
You need a solid outline before going into animated marketing video production. Determine why you’re making it, what the video message is, who your audience is, what actions the audience should take, and how you will deliver the information. Create a script and stick with it.
2. Create a Storyboard
The storyboard is the visual outline that helps everyone determine what the scene looks like. It includes the major beats or points. Typically, you’ll work with a video marketing company to help you with all of this.
3. Choose the Style
There are many choices for animated marketing videos, such as animated typography videos, cartoon-style options, animated infographic versions, and more.
4. Produce the Video
Once you’ve done all the initial planning, you can produce your video. They should be of high quality, so you might want to outsource them to a company like Mosaic Media.
5. Share the Video
After producing the video, it’s time to share it on social media, your website, and everywhere else you can think of.
What Is the Role of Animation in Marketing?
It’s crucial to create ads that represent your brand in an engaging and entertaining way. Typically, animation in a marketing video will allow you to showcase products and storylines in imaginative ways.
Is Animation Part of Digital Marketing?
Yes! Animation can be part of digital marketing. In fact, many companies now use animation design because it’s proven to be an effective tool. Whether you hope to create an explainer video or infographic, these are easily digestible and will evoke emotions.
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.
