September 12, 2023

What is a client story video? You may have seen or read that the age of video is here, but what does that mean? Videos are one of the most popular formats to consume content in today’s digital age. Why use video for marketing? Many people on the internet are visual learners, meaning that brands are adapting to offer videos that make them more appealing to the public eye. Digital marketing involves many processes to help you reach your target audience. One of the most important ones is the video format. A solid video marketing strategy could boost your brand like never before. According to HubSpot, about 91% of businesses use video in their digital marketing strategy, so why shouldn’t you? If you’ve never considered video content, this may be the best time to do it. This page will walk you through how important videos are in marketing campaigns. By the time you finish reading, you’ll know what is necessary to enjoy all the benefits of video marketing and make your brand as popular as ever. Why should you use video for marketing? Mosaic Media Films – Austin Video Production Company, will provide tips on the benefits of using video for marketing. What Does Video Marketing Involve? Video marketing is a tool you can use to engage your target audience. In other words, you’ll use videos to tell your brand story to other people. If you make the right video content, you can educate your audience, increase engagement, and turn that into higher conversions. According to a study compiled by Oberlo, about 82% of global internet traffic came from video downloads and streaming in 2022. That’s an insane number for anyone! Unfortunately, creating a video is easier said than done. Since there are so many people consuming video content, it means there’s a lot more competition to consider. Making a minimum effort will not give you the results you want. Video marketing allows you to create content that tells your story in the best way possible. It also helps you understand your target audience, set realistic goals, and more. Why Do People Love Video Content So Much? There could be many answers to this question. However, the best one we can give you is that videos are entertaining. With advancements in technology, individuals seek easier ways to consume content. People process visually appealing material more quickly, so the higher the video quality, the better the outcomes. Therefore, enlisting the services of a professional video marketer can significantly aid your progression in this direction. It doesn’t stop there, though. Another reason why people love videos so much is education. You can learn plenty of things from watching a simple video. If you don’t know how to do something, hundreds (if not thousands) of how-to videos help you understand. It’s much easier to learn something by watching someone do it. This gives videos much more value than other forms of content like images. Finally, this format is more popular because creating videos is much easier today. Years ago, you would have to get a ton of professional equipment; even then, you wouldn’t guarantee a great result. Today, people can take their smartphones out and record something. The possibilities are endless! How does everything we mentioned benefit your brand? All of this shows how accessible video is. There are dozens of ways for people to consume your content. This is where you have the perfect opportunity to create engaging pieces that grab the attention of your target audience. Why Do Marketing Videos Need to Be in Your Marketing Strategy? Video marketing should never be missing from your strategy. We’re not saying you should stop prioritizing other formats, but rather that you should consider adjusting your approach. The right video marketing strategy can help you meet different goals, leading to more brand awareness, leads, and sales. Let’s look at the top reasons why video marketing is so important today: Read next: Video Editing Tips: Unleashing the Power of Video Editing #1 – People Love Videos Everyone loves an engaging and fun video. People are likelier to hear what you say if you show them the right visuals. By creating video content, you make your story more straightforward to understand. If you do it right, you can get people hooked on your brand, translating into many benefits in the long run. #2 – Videos Are Easy to Share Videos are straightforward to share today, especially with the help of social media platforms. This is why we’re seeing so many creators going “viral.” Even if you’ve just started publishing content, the right move could get hundreds of thousands of viewers. Most platforms have tools that allow users to share their content easily. Usually, they have to click on a button, and they will automatically share the video with their friends and family. Even though getting more viewers doesn’t necessarily mean all of them will become clients, it ensures more people discover your brand. The more popular your brand is, the more likely it’ll be to get new customers. #3 – There Are Many Platforms to Publish Videos You can choose from many platforms to publish your content, but you must be smart about it. If you want to go down the social media route, you can choose from: Instagram TikTok X Facebook YouTube And more Even if social media isn’t appealing, you can still post videos on your website. This makes your web content more “digestible” for people. #4 – You Can Boost Your Conversions and Sales Videos do an excellent job of boosting conversions. According to WebFX, video could improve your conversions by 86%. A lot of consumers use online videos to help them make their decisions. Explainer videos, for example, show people how a brand’s product can benefit their lives. If you can show your clients how your products help instead of just saying it, they will be more likely to purchase. #5 – You Could Get an Outstanding ROI Videos are a