Why Use Video for Marketing

You may have seen or read that the age of video is here, but what does that mean?

Videos are one of the most popular formats to consume content in today’s digital age. Many people on the internet are visual learners, meaning that brands are adapting to offer videos that make them more appealing to the public eye.

Digital marketing involves many processes to help you reach your target audience.

One of the most important ones is the video format. A solid video marketing strategy could boost your brand like never before.

According to HubSpot, about 91% of businesses use video in their digital marketing strategy, so why shouldn’t you? If you’ve never considered video content, this may be the best time to do it.

This page will walk you through how important videos are in marketing campaigns.

By the time you finish reading, you’ll know what is necessary to enjoy all the benefits of video marketing and make your brand as popular as ever.

Why use video for marketing? Let’s find out!

What Does Video Marketing Involve?

Video marketing is a tool you can use to engage your target audience. In other words, you’ll use videos to tell your brand story to other people.

If you make the right video content, you can educate your audience, increase engagement, and turn that into higher conversions.

According to a study compiled by Oberlo, about 82% of global internet traffic came from video downloads and streaming in 2022. That’s an insane number for anyone!

Unfortunately, creating a video is easier said than done. Since there are so many people consuming video content, it means there’s a lot more competition to consider. Making a minimum effort will not give you the results you want.

Video marketing allows you to create content that tells your story in the best way possible. It also helps you understand your target audience, set realistic goals, and more.

Why Do People Love Video Content So Much?

There could be many answers to this question. However, the best one we can give you is that videos are entertaining.

As technology improves, people look for more accessible ways to consume content. People can process something visually appealing much faster, so the better the video looks, the better results you can get.

It doesn’t stop there, though. Another reason why people love videos so much is because of education. You can learn plenty of things from watching a simple video.

If you don’t know how to do something, hundreds (if not thousands) of how-to videos help you understand. It’s much easier to learn something by watching someone do it. This gives videos much more value than other forms of content like images.

Finally, this format is more popular because creating videos is much easier today.

Years ago, you would have to get a ton of professional equipment; even then, you wouldn’t guarantee a great result.

Today, people can take their smartphones out and record something. The possibilities are endless!

How does everything we mentioned benefit your brand? All of this shows how accessible video is.

There are dozens of ways for people to consume your content. This is where you have the perfect opportunity to create engaging pieces that grab the attention of your target audience.

Why Do Marketing Videos Need to Be in Your Marketing Strategy?

Video marketing should never be missing from your strategy. We’re not saying you should stop prioritizing other formats, but rather that you should consider adjusting your approach.

The right video marketing strategy can help you meet different goals, leading to more brand awareness, leads, and sales.

Let’s look at the top reasons why video marketing is so important today:

#1 – People Love Videos

Everyone loves an engaging and fun video. People are likelier to hear what you say if you show them the right visuals.

By creating video content, you make your story easier to understand. If you do it right, you can get people hooked on your brand, translating into many benefits in the long run.

#2 – Videos Are Easy to Share

Videos are straightforward to share today, especially with the help of social media platforms. This is why we’re seeing so many creators going “viral.”

Even if you’ve just started publishing content, the right move could get hundreds of thousands of viewers.

Most platforms have tools that allow users to share their content easily. Usually, they have to click on a button, and they will automatically share the video with their friends and family.

Even though getting more viewers doesn’t necessarily mean all of them will become clients, it ensures more people discover your brand.

The more popular your brand is, the more likely it’ll be to get new customers.

#3 – There Are Many Platforms to Publish Videos

You can choose from many platforms to publish your content, but you must be smart about it. If you want to go down the social media route, you can choose from:

• Instagram
• TikTok
• X
• Facebook
• YouTube
• And more

Even if social media isn’t appealing, you can still post videos on your website. This makes your web content more “digestible” for people.

#4 – You Can Boost Your Conversions and Sales

Videos do an excellent job of boosting conversions. According to WebFX, video could improve your conversions by 86%.

A lot of consumers use online videos to help them make their decisions. Explainer videos, for example, show people how a brand’s product can benefit their lives. If you can show your clients how your products help instead of just saying it, they will be more likely to purchase.

#5 – You Could Get an Outstanding ROI

Videos are a considerable investment, so not all companies are willing to commit to that part of their marketing strategy. What these companies don’t see, though, is that the right video could give them a significant return on investment (ROI).

Remember that an engaging piece of content can make people more likely to get your products and services. Even though you would be investing considerable time and money into your videos, think of how much you could get back if more of your viewers became customers.

#6 – It Helps Meet Your SEO Goals

Search engine platforms like Google love videos. Embedding videos on your website can give you a better chance of ranking higher.

Google, for example, owns YouTube, so it loves when people post content there. Creating videos with the proper SEO optimization could increase your chances of being ranked first.

#7 – Videos Can Target Even Lazy Buyers

Many lazy people are out there, so if you give them a website or profile full of text, they won’t want to read and will likely back off.

The beauty of videos is that they’re too easy to consume. People don’t have to read long and dull product descriptions anymore. They’re more likely to watch a video from someone who explains what they want to learn in a better way.

If you’re selling a particular product, your potential customers will want to see it. In that case, an explainer video can help them understand how the item works and how they can benefit from it.

However, you must be smart about your strategy. In 2023, short-form content is the best way to get your brand known. According to The Leap, about 73% of consumers prefer to watch short videos to learn about a new product or service. If you create a piece that’s too long, your audience will get bored and go elsewhere.

#8 – You Can Attract Mobile Users

About 51.52% of global web traffic in May 2023 came through mobile phones. What does this mean for your brand?

You should create content that is easily accessible from most devices, including mobile. Let’s take YouTube as an example.

It doesn’t matter where you watch YouTube. The platform has made it easier than ever to consume content there. You can watch videos from your smartphone, laptop, tablet, TV, and even handheld game consoles!

When creating your video marketing strategy, consider the platform where you post your content.

If it’s a social media platform, you must consider your mobile device audience, as they will probably be the more significant portion of your potential customer base.

#9 – It Performs Great Alongside Email Marketing

Email marketing remains one of the best ways to promote your products and services.

However, sending a bunch of text to your subscribers won’t always be the most engaging option.

If you embed videos in your emails, you could make your marketing strategy twice as powerful.

Let’s say you’re promoting a new product in your newsletter. If you attach an explainer video to that message, people can see how it works, making them more interested.

How Do You Get Started with Video Content Marketing?

It’s not too late to start creating your video marketing plan. All you have to do is gather your team, set a budget and goal, and get started!

First, you must choose the type of video you want to show. There are many formats to consider, including:

• Behind-the-scenes video
• Live video
• Brand videos
• Tutorials/how-to videos
• Animated videos
• AMA videos
• Challenge videos
• Explainer videos
• Interviews
• Testimonials
• Teasers
• Business results videos
• “Meet the Team” videos
• Company value videos
• Listicle videos
• Community-based videos

Once you decide which option to choose, you must gather the necessary equipment.

For example, a smartphone would be enough to begin if you were to make live videos. Other formats, like brand videos or tutorials, may need a higher production budget.

Which Platform Should You Use?

The platform you use to promote your brand will also play a massive role in the results you get.

Think about what your target audience needs and what your competition is doing.

If you feel like people could benefit from explainer videos on popular social media platforms like Instagram, you should consider creating content for it.

You could also consider adapting your video marketing plan to use many platforms, but this could make the production process harder.

If you’re having trouble deciding which platform suits your needs and goals the best, talk to a professional. They’ll be able to walk you through the process.

Bottom Line – Consider Hiring a Professional for Your Video Marketing Strategy

Creating a video marketing plan isn’t easy, especially if you don’t have the time or equipment to do it yourself.

Posting low-effort content with your smartphone will only get you so far.

When it comes to video, you must create the right balance between quality and quantity.

To stand out in the competition, you must create engaging and beautiful video pieces that catch people’s attention.

In most cases, hiring a professional will make things easier for you and your team.

It’s a higher investment but think about all the time you’ll save and the potential ROI you could get from creating the perfect strategy.

The video format is here to stay, and it’s still evolving as you read this. Start as soon as possible and discover how much your brand can grow.

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