July 31, 2023

What is a client story video? Video storytelling is an impactful way to promote your brand. By appealing to a viewer’s emotions, you can establish trust and set your company apart from others like it. It’s a great way to engage with your audience, and the results speak for themselves. Consumers are 55 percent more likely to purchase a product or invest in a service if they like the brand, and 92 percent would prefer it if companies made videos more like stories. Moreover, 55 percent of viewers will remember a story rather than a traditional advert, making video storytelling a worthy consideration for any marketing campaign. In this article, Mosaic Media Films – Austin Video Production Company talk more about this form of video marketing and provide a few tips to help you create an impactful brand video. Understanding Video Storytelling Video storytelling is a video marketing strategy that establishes an emotional connection with the target audience using a storyline to convey a certain message carefully. Visual storytelling videos can be long or short videos that emphasize the brand’s unique standpoint and help it stand out from the competition. Rather than just being explainer videos that tell the viewer more about your product or brand, storytelling focuses on establishing a relationship with the audience and eliciting an emotional response. When done well, it can increase brand recognition and foster deeper connections with your target market. Storytelling can relay the company’s core values, provide more information about the people behind the brand, and emphasize its unique selling points. Video Storytelling Examples To help you understand the power of visual storytelling, let’s look at a few stories that have already proved successful. Reckon This video storytelling example demonstrates how well the company understands its target market. The story includes a few tales from business owners who discuss their encounters with accounting. They speak about specific problems, such as software complexity that decreases earnings. By doing this, the brand has made it more relatable. The remainder of the movie emphasizes the advantages of the software, such as allowing the user more free time, less stress, and more open accounting, to persuade potential clients to test it out. Business owners who want to streamline their accounting practices will continue to see it through. This narrative elicits an emotional response from entrepreneurs dealing with real issues. iPad Pro An outstanding illustration of the “show, don’t tell” strategy is the short film introducing the new iPad Pro. The business adopted a novel strategy to convey the tale of the recently released item (the iPad Pro). It emphasizes the imagery. The rich, colorful, and captivating pictures make it difficult not to stare at them. The astounding clarity with which even the smallest details are displayed demonstrates how excellent Apple’s products are. Tips on How to Create a Compelling Video Story Now that you understand what video storytelling is and how it works, let’s discuss a few tips for using video story your marketing campaign. Read this blog: Leveraging Video Marketing Strategies for Brand Success Understand Your Target Audience The plots in storytelling videos have set structures, much like in books and movies. They could follow the narrative of a character who overcomes difficulties, or they might focus on someone who eventually musters the strength to flee a challenging situation. One of the first things you must do is consider the target audience and how you might establish an emotional connection with them as you put a story together. An excellent way to learn more about your viewers is to look at user-generated content. What kind of social issues are content creators addressing? How can you position your brand as the solution to that problem? On that note, it’s important not to place too much emphasis on the intended audience and neglect the brand itself. The goal is to convey your company’s goals, values, and history, so consider this as you write your script. Choose the Right Video Format Compatibility is key when creating videos, and ensuring that your video will play when a user clicks on it is essential. There are several to choose from, but the most popular is MP4. This is Apple’s preferred format, and it can also be played on several other devices. Another element to think about is the length of your video. While shorter videos are a great way to engage users that don’t want to commit to lengthier content, a long video gives you more room to tell a compelling story. According to research, the best time limit for a video story is between two and five minutes. However, thinking about your unique story is a good idea to determine the optimum length. Make Your Video Shareable If you want your video to reach a broader audience, you should ensure it is shareable. When you post social media videos, users can view them and share them with their friends and family, increasing your brand’s visibility and, ultimately, your profit margins. We recommend posting your video stories on TikTok, Instagram, Facebook, and YouTube. You’ll also want to ensure that it appears on your website. Use Emotional Triggers to Make Your Video More Engaging Producers have been captivating viewers and evoking psychological responses using graphic video production effects and emotional triggers for years. This is an effective tool for video storytelling, too. You can accentuate plot themes or enhance your viewers’ connection with characters in your narrative using special effects such as slow motion. Show, Don’t Tell Think about it. Someone telling you that Starbucks coffee is good isn’t as engaging as watching someone enjoy it. This is an important principle to follow when creating a storytelling video. Make sure you’re using imagery to set the scene and tell the story rather than just having a narrator describe everything happening. Try Shoppable Videos Remember that the goal of creating this video is to promote the brand and sell the product(s). Making the video shippable is a fantastic way to do this. This way, users can quickly and easily purchase before they change their minds or lose interest in