Video storytelling is an impactful way to promote your brand. By appealing to a viewer’s emotions, you can establish trust and set your company apart from others like it. It’s a great way to engage with your audience, and the results speak for themselves.
Consumers are 55 percent more likely to purchase a product or invest in a service if they like the brand, and 92 percent would prefer it if companies made videos more like stories. Moreover, 55 percent of viewers will remember a story rather than a traditional advert, making video storytelling a worthy consideration for any marketing campaign.
In this article, we’ll talk more about this form of video marketing and provide a few tips to help you create an impactful brand video.
Understanding Video Storytelling
Video storytelling is a video marketing strategy that establishes an emotional connection with the target audience using a storyline to convey a certain message carefully. Visual storytelling videos can be long or short videos that emphasize the brand’s unique standpoint and help it stand out from the competition.
Rather than just being explainer videos that tell the viewer more about your product or brand, storytelling focuses on establishing a relationship with the viewers and eliciting an emotional response.
When done well, it can increase brand recognition and foster deeper connections with your target market. Storytelling can relay the company’s core values, provide more information about the people behind the brand, and emphasize its unique selling points.
Video Storytelling Examples
To help you understand the power of visual storytelling, let’s look at a few stories that have already proved successful.
Reckon
This video storytelling example demonstrates how well the company understands its target market. The story includes a few tales from business owners who discuss their encounters with accounting. They speak about specific problems, such as software complexity that decreases earnings.
By doing this, the brand has made it more relatable. The remainder of the movie emphasizes the advantages of the software, such as allowing the user more free time, less stress, and more open accounting, to persuade potential clients to test it out.
Business owners who want to streamline their accounting practices will continue to see it through. This narrative elicits an emotional response from entrepreneurs dealing with real issues.
iPad Pro
An outstanding illustration of the “show, don’t tell” strategy is the short film introducing the new iPad Pro. The business adopted a novel strategy to convey the tale of the recently released item (the iPad Pro). It emphasizes the imagery.
The rich, colorful, and captivating pictures make it difficult not to stare at them. The astounding clarity with which even the smallest details are displayed demonstrates how excellent Apple’s products are.
Tips on How to Create a Compelling Video Story
Now that you understand what video storytelling is and how it works let’s discuss a few tips on using it as part of your marketing campaign.
Understand Your Target Audience
The plots in storytelling videos have set structures, much like in books and movies. They could follow the narrative of a character who overcomes difficulties, or they might focus on someone who eventually musters the strength to flee a challenging situation.
One of the first things you must do is consider the target audience and how you might establish an emotional connection with them as you put a story together. An excellent way to learn more about your viewers is to look at user-generated content. What kind of social issues are content creators addressing? How can you position your brand as the solution to that problem?
On that note, it’s important not to place too much emphasis on the intended audience and neglect the brand itself. The goal is to convey your company’s goals, values, and history, so consider this as you write your script.
Choose the Right Video Format
Compatibility is key when creating videos, and ensuring that your video will play when a user clicks on it is essential. There are several to choose from, but the most popular is MP4. This is Apple’s preferred format, and it can also be played on several other devices.
Another element to think about is the length of your video. While shorter videos are a great way to engage users that don’t want to commit to lengthier content, a long video gives you more room to tell a compelling story.
According to research, the best time limit for a video story is between two and five minutes. However, thinking about your unique story is a good idea to determine the optimum length.
Make Your Video Shareable
If you want your video to reach a broader audience, you should ensure it is shareable. When you post social media videos, users can view them and share them with their friends and family, increasing your brand’s visibility and, ultimately, your profit margins.
We recommend posting your video stories on TikTok, Instagram, Facebook, and YouTube. You’ll also want to ensure that it appears on your website.
Use Emotional Triggers to Make Your Video More Engaging
Producers have been captivating viewers and evoking psychological responses using graphic video production effects and emotional triggers for years. This is an effective tool for video storytelling, too. You can accentuate plot themes or enhance your viewers’ connection with characters in your narrative using special effects such as slow motion.
Show, Don’t Tell
Think about it. Someone telling you that Starbucks coffee is good isn’t as engaging as watching someone enjoy it. This is an important principle to follow when creating a storytelling video. Make sure you’re using imagery to set the scene and tell the story rather than just having a narrator describe everything happening.
Try Shoppable Videos
Remember that the goal of creating this video is to promote the brand and sell the product(s). Making the video shippable is a fantastic way to do this. This way, users can quickly and easily purchase before they change their minds or lose interest in trying to find your website.
Choose a Reliable Film Company
The most important step is choosing a film company with your best interest at heart. If you attempt to film the video by yourself, you run the risk of your video not having the intended effect. Filmmakers are professionals and are good at what they do, so you can count on them to help you plan, film, and edit a video that best meets your goals.
Let Us Help You Create a High-quality Brand Video
If you hope to create video content that conveys your brand values and incites an emotional response in your intended audience to cause them to trust you, then you need a reliable partner capable of handling the process from start to finish.
When you work with Mosaic Media Films, you can rest assured that you’re dealing with professionals that understand the complexities of creating the perfect cinematic experience. You can count on us to portray your brand in a way that promotes business growth and drives your bottom line.
Contact us today to learn more about our services!
Frequently Asked Questions
Do you still have questions? We answer some of the most frequently asked questions about this topic below.
What are brand story videos?
A brand storytelling video is a short narrative that explains a brand’s background, core principles, and mission. They are designed to evoke an emotional response from the audience to ensure engagement and impact while presenting the brand’s history, purpose, and more.
Through captivating narratives and authentic messages, these promotional videos engage audiences, build confidence, and distinguish the brand.
What is an example of brand storytelling?
The Coca-Cola “Share a Coke” advertising campaign is a prime example of brand storytelling. To drive user engagement, Coca-Cola used well-known names instead of its logo on bottles and cans. With the personalized cans and bottles serving as a vehicle for communication and storytelling, the objective was to motivate people to search for and share a Coke with someone else.
Thanks to the initiative, consumers could associate the brand with their own experiences while satisfying the universal desire for emotional connection and personalization. It effectively illustrated how to use brand storytelling to engage customers emotionally, establish a feeling of community, and promote shared experiences.
How do you make a storytelling video?
To make a storytelling video, follow the steps below:
- Understand your target audience
- Choose the right video format
- Make the video shareable
- Use emotional triggers
- Show and don’t tell
- Try shoppable videos
- Work with a reliable film company
What are the four elements of brand storytelling?
- Align your story to your brand values
- Choose your story’s heroes and communicate your story clearly
- Be honest
- Make sure you’re connecting with the right audience
Here's how we do it
Free Strategy Session
Produce Your Video
Achieve Your Goal
So, schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Recent Posts
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.
