July 2021

What is a client story video? The top brands often are amazing teachers. They put efforts into building educational content to help the viewers gain knowledge about the brand, the product, the market, or the industry. And how you put across the educational content is as important as the content itself. In 2021, the best way to do it by using video content. With the rapid increase in video consumption in 2021, videos are no longer a luxury but a necessity for businesses. With this blog, let’s explore the importance of educational video content for your brand. Educational product videos ease the complications Remember about the last time you read a user manual for a product. Even with pictorial illustrations or sketches put in it to guide you, it was not easy to comprehend it.Now, think about having a manual with any pictures and sketches. It is even tougher, right?This is the same as explaining a product with no visuals. This is a “talk less, show more” age, and providing videos to your users makes comprehension easier and more interesting.With a lot of evidence backing the effectiveness of video content, more than 60 percent of people say they prefer watching short videos to learn more about a product or service. This hints at keeping your video short, explaining key points in simple terms.To take your educational video one step ahead, think upon interviewing a member of your core product developing team. Having someone explain your product while watching a video about it makes it a lot easier for the consumers to comprehend it—far more than plain text or pictorial representations. Engage and educate viewers using Webinars In 2019, around 45 percent of people use webinars. This number hiked to more than 60 percent in 2020 with the pandemic clearly opening up opportunities for people to learn and work from their homes.Webinars form an interesting part of the learning ecosystem. Webinars follow an in-depth approach to explaining the topics they are covering. Being so detailed, webinars aid you build customer’s trust in your brand and improve the customer journey.It takes a lot of time and effort to come up with a well-executed webinar and can prove to be a bit tiresome but it is totally worth all the efforts and have a lot of advantages.Registration to attend a webinar is voluntary and people do so if they are already interested in a particular topic/brand or product. If you offer value in your content and offer an engaging webinar, you’ll have great potential leads.Another crucial aspect of a webinar is that it invites audience participation. You can ask attendees about the questions they want you to answer and shortlist a few truly interesting ones to address during the webinar. You may also include a live chat to make the webinar more interesting or include polls that can be run in real-time to receive feedback.Webinars can also help you provide other content for your marketing. You can edit and repurpose your webinar content into short videos for social media or blog posts and more. Educational content satiates social people thirsty for knowledge According to statistics, more than 70 percent of brands are already coming up with videos for their social media. It is twice likely for users to share video content with their friends or family across various social media platforms. So, give them a great, interesting content to encourage viral sharing.Apart from Facebook and Twitter, LinkedIn has also opened up an amazing way for marketers to use video content for their promotion. In fact, more than 80 percent of the marketers making us of LinkedIn term it as a very “effective channel”.Most LinkedIn users are professionals looking to connect and interact with quality people and quality content and thus, it is a very important platform to gain potential leads.You can use the educational video content in several different forms like testimonial video or product video or explainer video.The key here is that these videos are short, not more than one to two minutes, and have a clear click-to-action. With a shorter attention span, it is important to gain and retain the attention of the viewers and make the most out of your video content. Let the content strategy be video-centric Your overall content strategy should be inclusive of good video content. They form a crucial element in creating brand awareness and building a connection with the customers. Above everything else, strive to be helpful and engaging at the same time. Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Video emerged as a crucial tool of communication in 2020. Videos were used by brands to keep the customers and stakeholders updated and by the consumers to make buying decisions and kill time at home. The advertisement industry was aware of the importance of video but it became all the more important when all other Face-To-Face communication opportunities got halted due to the pandemic. They started using video to reach the prospective customers who were already spending time watching videos. It won’t be wrong to say that video garnered so much popularity in 2020 that it is not expected to see a decline anytime soon. Below mentioned are some changes and how they’ll affect you as a marketer for a long time to come: 1. Reduced barriers to entry The first and foremost change that came was for the video content to be accessible to all the small businesses, late learners, and everybody who ignore video marketing before 2020. The major reason behind this is the major shift in the Covid-19 situations that even the best video marketers had to adjust to creating low-quality video remotely. The viewers also didn’t mind small glitches, compromised audio and video quality, or a less beautiful background. This allows you to include video content for your advantage even if it is your first time. Pre-2020, brands who were just starting with the video content promotion struggled for perfectionism, reluctant to start because of the fear of the audience pointing at their mistakes. Gladly, this isn’t the case in 2021, viewers have become more understanding than ever and if you’re still waiting for the right time, it is now! Because of the lower entry barriers, video usage is rapidly increasing. According to Hubspot’s “State of Marketing” report, video has become the most-used type of video content beating all others including emailers, blogs, infographics, etc. 2. Importance of video-first social media platforms Video-first social media platforms were already seeing a rise but 2020 make the way for it. In 2020, TikTok shows an explosion in its usage. With more and more people looking to pass time in the early stay-indoors days, content creators had time to try something new, without spending anything. And the short video creation gave them an opportunity to create videos without much mental effort or focus. It doesn’t come as a surprise that TikTop received an estimated 850 million+ downloads and revenue of $1 billion in 2020 alone. Apart from TikTok, other platforms also leaned towards video in 2020. Instagram reels were launched as a competitor to TikTok and Facebook and LinkedIn also became more focused on video content. Many sites involved algorithms that prioritized video content, encouraging video content creation. In 2017, Mark Zuckerberg put forth his vision for Facebook to become a “video-first platform”, with many other platforms following in. It is expected to experience a rapid increase in video content creation for months to come. 3. Increased value perception It doesn’t come as a surprise that consumers truly enjoy video content. Also, 2020 made it visible that video is more important to the consumers than we anticipated. Due to the lack of in-person communication, in-office work, and brick-and-mortar shops, video has picked up momentum. Apart from a few exceptions, it has done it exceptionally well. Many of us might be exhausted from webinars and Zoom meetings but video rendered 2020 more functional and bearable, beyond the scope of any doubt. Consumers have the option of shopping virtually using AR to try on things, enjoy virtual meetings with friends, live stream dance or workout classes and do a lot of other things we usually took for granted. It is a fact that video has started easing all these tasks and people are realizing the value of video content. 4. Concentration on edutainment content Edutainment content refers to the content that is part educational and partially entertainment. A number of today’s teachers already follow this concept. They look for ways to introduce engaging content in the class that naturally grabs the students’ attention. This makes the educational content stick in the memory for the long term. 2020 has seen an increase in branded edutainment video content. Now, brands don’t hesitate to share content that is purely educational and doesn’t have a clear call to action. There’s a rapid increase in content that is not sales-driven but purely educational. Also, talented content creators get to share their knowledge on a variety of topics with the viewers. One example is TikTok where creators can use their expertise to create short videos for viewers. This way, content creators can reach millions of people worldwide and share the niche information they’re passionate about. Businesses are expected to continue experimenting with edutainment content and if you haven’t started yet, now is the time to do it! 5. Growth in time spent on watching video content The way events unfolded in 2020, more and more people started engaging with video content. According to Nielsen’s studies, video content watching received more than 60 percent increased by the home-bound consumers. Wyzowl observed that consumers nowadays are indulged in an additional average of 7.5 hours of watching videos as compared to the last 3 years. This hints at the fact that consumers are becoming more learned and video-literate and identifying the opportunities involved in video content like shoppable video content, AR video content, and other types of video content. They have also developed expectations like captioned video content to make it understandable even without audio. These statistics also indicate the presence of a captive audience in the digital content sphere that’s constantly looking out for fresh content. The demand for video content has become higher than ever and all the businesses using video content are sure to leave a lasting impression. 6. Dynamic video demographic The demographics of viewers indulged in video content are also changing. A Nielson research has found that consumers aged 55 and above are 26 percent more indulged in

What is a client story video? Video advertising has become omnipresent in 2021. It’s everywhere, over your Television, your cellphone, your local billboards, and bus displays, and practically any elsewhere it’s physically possible to upscale from static to dynamic content. If you wish to reach a large number of people today, you have to deliver your message in a way that’s informative, fun, and visually interesting all at the same time, and videos reach people in a way no other medium can. Let’s have a look at the top ten ways videos can help your business: 1. Videos Are Educational Video is probably the best tool if you want to educate people. Using videos, you can educate, explain and entertain all at once. When trying to explain something more complicated, video is an amazing way to grab interest and keep people focused while you go over the details. It also permits you to combine both audio messaging and visual cues to put your point across, capturing both visual and auditory learners and multiplying the intensity of the message you’re trying to get across. 2. Videos Are Easy to Share You’ve probably seen a lot of viral videos over the past days and weeks. How could a viral video help your business? Even if your video doesn’t go viral at once, it’s still probable to create more buzz around your content using a video than it is for written content or static images. This is mainly because videos are incredibly easy to share, and can be easily shared across multiple platforms. If you need your content to spread quickly and credibly, video is likely your best bet. 3. Videos Rank Well in Search Engines It’s just not enough to merely publish something online—more important is for people to be able to find it! Google and other search engines find videos to be highly relevant, they’re easier to rank than other articles or plain blog posts. Try adding a video to your existing blog page that you feel should be doing better, and observe how it impacts your organic traffic. We tried this for one of our popular blog pages, and it hiked to the first few pages on Google’s results in a matter of days. The conclusion? Video really works wonders for SEO! 4. Your Competitors Are Using Videos Your competitors are using video, so why not you? Don’t allow them to enjoy the benefits of using video while you lag! On the odds that your competitors haven’t started using video content yet either, being the first to adopt video into your marketing strategy is a great way to make your brand stand out. 5. Videos Are Popular Everyone nowadays loves videos. This is why YouTube alone has billions of views daily. This makes video a natural and great way to reach your audience. In a study, people expressed that they actually wanted brands to create more videos as compared to text posts or images. As easy as that–give people what they really want! 6. Videos Are Mobile-Friendly Observe all those people everywhere on their smartphones and tablets? Many of them are involved in watching videos. Recent research explains that the customer buying journey is increasingly favoring mobile devices. People nowadays use smartphones to browse products, collect data, decide which stores to visit, or even make a purchase without making a single click on a desktop or putting a foot in a physical store. Consider using videos on mobile platforms to capture this audience while they’re already planning a purchase. 7. Videos Are Cost-Effective As a marketer, you are always looking at a promotional strategy that’s affordable as well as effective. Fortunately, you need not set a huge budget to launch a professional video marketing campaign nowadays. You can create a basic video on your smartphone without any fancy equipment and still reap the benefits. Plus, once your video is created, you can share it across multiple platforms—including your own website, YouTube, Facebook, and other sites supporting video content. 8. Videos Add a Personal Touch With videos, you have the opportunity to get personal and build a face behind your brand. This authenticity goes a long way with the customers, and you get a chance to build a personal relationship rather than just selling something. As video tools become more robust, the capability to personalize content is becoming even more powerful. 9. Videos Are Permanent Once your video is online, it remains there forever. People searching for content using similar or relevant search terms can find your video months or even years from now. In this age, making a video isn’t merely a short-term measure—it can really impact the long-term success of your brand. 10. Results are Quantifiable How to ensure that your business strategies are actually working? The one way to confirm is to measure your results. With today’s analytics tools, it’s a cakewalk to track the effectiveness of your videos. You can see the number of views you get, of course, but metrics are evolving and becoming even more modular. A lot of platforms allow you to see the exact moment someone stopped watching your video, providing you valuable insights about how you can make your content more effective and tailor it according to what people want to see. When you plan to get started, reach out to us and we will help you produce and distribute the perfect videos for your business! Category Name Some title for relevant video Goes Here here Know More Mark Wonderlin Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.

What is a client story video? Recent studies have shown that more than 90% of video marketers find video is a crucial part of their marketing strategy. And while marketing captures several types of inbound and outbound efforts, video is particularly effective at driving the needle for digital marketing. Today, we plan to dive deep into what is digital marketing and how you can maximize its results with video. What Is Digital Marketing? To quote the basic definition, digital marketing refers to any marketing that is done in digital channels. This includes several subsets of marketing, like SEO, PPC marketing, content marketing, affiliate marketing, social media marketing, email marketing, online PR, and native advertising. A lot of people whose work revolves around these tactics might not have “digital marketing” in their job title, but the work they do contributes to an overall digital marketing strategy. Why do you need a digital marketing strategy? Firstly, the business world is moving towards becoming digital day by day. While some businesses may be able to cling on to their brick-and-mortar shops and traditional marketing efforts, the average company in 2021 just can’t make that work without involving digital elements. Having a digital presence is important, and digital marketing helps to make sure that your online efforts work in your favor. Secondly, digital marketing provides benefits that traditional marketing often doesn’t. It typically helps you connect to a wider and more targeted audience than you’d be able to do with print, out-of-home or even broadcast efforts. For these reasons, a lot of companies that call themselves more traditional still include digital marketing in their strategies. How to Use Video in Digital Marketing? Within the context of digital marketing, video is useful you can use video as the medium for just any of the tactics we mentioned above. For example, video can be used in your email marketing strategy, elevate your SEO strategy and your social media strategy, etc. What we typically refer to as a “video marketing strategy” just means involving video in a considerate and deliberate manner in your comprehensive marketing plan. Let’s discuss a few examples to talk about how video affects each one of your marketing efforts. Content Marketing/SEO While content marketing and SEO are two distinct entities, we’re combining them here because video’s advantages for content marketing affect SEO as well. In 2021, video is the most valuable player of content marketing. In a 2020 report, video was the most widely used type of marketing content, defeating longtime favorites like infographics, email, and blogging. It is possible to use videos in many places throughout a content marketing plan. Just posting a video is also content marketing. Video marketing is a part of content marketing because posting a video is ultimately sharing new content. However, video can also be mingled with other content types, the most common option being to embed video content throughout your blog posts. Viewers often admire the option to watch something alongside (or in place of) the written content, and search engines tend to reward video-supported posts with better rankings. Social Media Marketing Had you been paying attention to the social landscape over the last few years, you would have noticed that virtually every platform is leaning towards video. “Older” platforms like Facebook and Instagram have started introducing new video features and often prioritize video content in their algorithms. Options like TikTok and Instagram’s Reels feature are the representation of engaging video content. Being the second largest search engine after Google, YouTube also continues to dominate the online space. All this is to explain that your social media plan should include video content. The way the social landscape is moving, those who don’t start experimenting with video content will keep lagging. If you need to see the statistic before giving in to this concept, here are a few:According to Animoto, more than 90% of brands got a new customer because of a video on social media. Tweets with video receive 10 times more engagements than Tweets without video on Twitter. In 2020, 14-15% of all Facebook content was video. According to Animoto, YouTube replaced Facebook as the #1 platform that influences consumer behavior. Benefits of Video in Digital MarketingApart from the specific benefits, we shared for social media marketing and content marketing above, videos deliver many quantifiable benefits for businesses. Here are some of the benefits you can expect to experience after launching a successful video marketing strategy. Increased Website TrafficBrands that invest in video marketing are more likely to experience boosts in website traffic. According to Wyzowl, more than 80 percent of marketers admit that videos have helped them increase traffic to their website, and more than 80 percent of marketers say that video has increased the time people spend on their website. This is a significant percentage when you consider what it takes to attract even one additional person to your site every day or to increase that person’s activity time on your website even by a few seconds. Each touchpoint gives the consumer more details about your brand and what you have to offer to them. Lead GenerationA report by Wyzowl’s also found that more than 80 percent of marketers admit that video has helped them in lead generation. This again is a big deal. It’s easy to be impressed by statistics like these without taking time to reflect on what they mean for a business, but every new lead is a prospective source of revenue for your business. The dynamic nature of the video is basically responsible for this success of video content. It’s easy to get a consumer to watch a couple of seconds of a video, which gives you a better opportunity of attracting them than you’d have with text posts or static images. Brand AwarenessVideo is among the most crucial tools marketers have at their disposal to increase brand awareness. Consumers who are not aware of your brand are not likely to spend much time reading your brand’s content

What is a client story video? Videos Are A Must If You Want Your Website To Rank Well There is unanimous agreement among online experts that video marketing is one of the core strategies that should be integrated to make the effective digital marketing plan more effective. This is applicable to almost every industry, but it is especially true for law firms. People come across various types of legal trouble, and these days, the first place they search on and try to make sense of their legal issues and get a solution is the internet. Before contacting an attorney, the typical legal consumers will want to read as much as possible for them about the issue that they are dealing with to at least have a basic understanding of it, and to know what questions to ask a lawyer when they finally contact one. Attorneys and law firms that take the time to produce content that answers consumers’ questions stand out from their competitors by sharing free information with the public and demonstrating their knowledge of the law. Done correctly, video marketing will drive targeted prospects to your web properties, a certain percentage of which should become clients. This is one of the most cost-effective ways to grow your legal practice. Developing an effective video marketing strategy is not really that complicated. However, it does require a time commitment and consistency. If you are willing to put in the time, then you can turn video marketing into a winning strategy that will grow your clientele. The traffic will fluctuate your first, but if you stick to it, your website visits will start to multiply, and you will produce successful long-term results. To help ensure that you involve a good video, here are six steps to follow: Research your Audience It is very important to understand are you going to present the video to and what is the purpose of the video. Primarily, a law firm video is made for legal consumers (as opposed to other attorneys, etc.) because they are the ones who are your potential clients. So, when you prepare to create video for them, put yourself in their shoes and think about what they are facing and what do they need from your video. The best kind video is the one that connects with your audience and addresses their concerns. For example, someone who injured in a car accident is likely to be stressed about the medical bills they have to pay, and how long it will take to resolve their legal claim. Researching and identifying your target audience and understanding what they are concerned about will help you a great deal to produce content that is compelling and engaging. This will help you establish an emotional connection with them and have them interested in what you have to say. Write for Topics over Keywords You might have heard a lot about search engine optimization (SEO) and its role in getting your content found on the Web. Ranking for keywords that your target audience is using to make its search on the Internet is one of the major goals of creating and employing a video content, but you should never compromise on the quality of your video for this purpose. The best approach for creating legal video content is to choose topics that your target audience cares about. One way to do this would be to make a list of the most frequently asked questions you get from your clients and create videos that address these queries. You could also research places like Google search suggestions and Quora to find some common questions that are being asked. Create videos about topics that are relevant to your target audience, and do not worry as much about keyword phrases. If your content discusses their most important issues, the search engines will reward you for that and your posts will be ranked better. Make your Content Coherent and Understandable As an attorney, you need to project a professional image for you and your firm. You need to ensure that the video you create flows smoothly and is engaging. At the same time, make sure that it is not overly technical. Bear in mind that much of your audience is not familiar with a lot of the legal terms that are part of your everyday vocabulary. While creating a legal video that is geared toward average consumers, your job is to make complex legal concepts understandable and easy for your target audience. Make your Content Informative and Useful Your viewers should be able to comprehend your content and find it informative, interesting, and useful. Undoubtedly, your end goal is for them to contact you and become a client, but you should not be continually trying to sell that within your video. Rather, give your viewers practical information that they can take away from the video and put to use, so they consider them worthy of devoting their time to. Show Yourself as an Authority Avoid talking too much about your firm and rather, try to display your expertise by discussing the legal topic and providing helpful information to the viewers. Within your video, show viewers your in-depth knowledge on the subject. This will aid establish your firm as an authority in your area of practice, which builds trust among your target audience and makes them more likely to convert. Include a CTA You should end your video with an appropriate call-to-action. This will help you make the viewers take action as desired by you and contribute to lead generation. About Us Now this is our call to action. We know that for a lot of attorneys, planning and creating video content and other types of digital marketing can seem next to impossible. And this is where we come in. We specialize in helping law firms plan, implement and create the best video marketing strategy. We work with lawyers and legal practitioners in whatever capacity they need us. For some, we simply