Customer Story Video

When’s the last time you turned to a customer review to help you choose where to eat, what to buy, or where to stay during your vacation?

Everyone likes to see some social proof and that’s why sharing customer stories is a great way to connect with your audience
by highlighting your customer’s journey and the experience they had when working with you and your company.

Customer story videos are also great because they’re full of authenticity.

What better way to get people invested in your product than by sharing real opinions and experiences from other users?

when we start working with our clients, our first step is to understand your target markets and demographics at a deeper level, the challenges, day to day life and how you helped them on their own personal journey.

Next, we pinpoint existing customers who fit that persona, and who’ve had a positive personal experience with your company

This individual is now the basis of your customer story video, and is brought to life via use of interviews, testimonials, and great visuals.

In other videos, it’s okay for you to talk about your company – but it’s so powerful to have customers talk about your company.

That’s why customer story videos are an essential video you need to connect with your audiences on a deeper level.

Mark @ Mosaic has been a fantastic person to work with and has come through under pressure many times in the short time I’ve known him. Excellent work and follow through complimented by complete professionalism and work ethic. Can’t say enough good things and am happy to know him and call on Mosaic for all my clients needs.

Travis Jones

Why do I need Customer Story Videos?

Customer story videos are incredibly powerful on connecting with your audience on a deeper level than you’re able to. It’s great for your talk about your company but it’s even better for someone else to speak on your behalf. Customers expect you to say that you’re service is great and you’re dedicated to creating a great experience, but it’s significantly more powerful to hear that from someone that has gone through your process.

How do I market my Customer Story Videos?

Customer story videos are great to market on your homepage, a dedicated page testimonial page on your site, on service pages on your site, throughout social media, landing pages, retargeting, Facebook ads, pay-per-click ads, and your email marketing.

How long is a Customer Story Video?

A customer story video can range in length depending on the specific goals and the story we’re trying to tell. However, by in large they are typically 1- 4 minutes in total length.

What’s the difference between a customer story video and a customer testimonial video?

A customer story video is a deeper dive into that person’s experience by using visuals that are entirely or predominantly them going through the process. It can include other lifestyle shots or reenactments to better illustrate their personal experience and journey. A customer testimonial uses a similar style to the interview and structure, however it uses visuals in which the person is not in the video area predominantly existing content. They visuals support the content but are not directly of the individual speaking in the video.

Book a Free Strategy Session

We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.

Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.