Have you ever went to Amazon and saw a 4.9 rating on a product with hundreds of reviews? Did that influence your buying decisions? If you’re anything like me, the answer is YES. Text reviews are super powerful in the buying decision, but they could be a little inflated at times.
However, with a video testimonial or case study there is no denying its authenticity. You’re able to see the person’s directly, their expressions and the emotion they have for the product or service. Once customer story video has the equal if not more clout than dozens of written testimonials/reviews.
When crafted well, a customer story video tells a compelling story about your customer’s journey and their personal experience working with you. It’s designed to specifically resonate with the target audience of the business.
The first step when we work with clients is to first identity the core target markets and demographics. Once we’ve done that, the next step is to have existing customers that fits the persona, who are articulate and have had a positive experience with the business.
That individual is then the basis of a customer story video. Their unique experience is then crafted through interviews, testimonials and compelling visuals specifically or predominately of them in the video.
The videos can range from one to four minutes depending on the complexity of the story, intended goals and the platform it’s going to be marketed on.
Customer story videos are great to market on your home page, a dedicated page testimonial page on your site, on service pages on your site, throughout social media, landing pages, retargeting, Facebook ads, pay-per-click ads and your email marketing.
Why do I need Customer Story Videos?
Customer story videos are incredibly powerful on connecting with your audience on a deeper level than you’re able to. It’s great for your talk about your company but it’s even better for someone else to speak on your behalf. Customers expect you to say that you’re service is great and you’re dedicated to creating a great experience, but it’s significantly more powerful to hear that from someone that has gone through your process.
How do I market my Customer Story Videos?
Customer story videos are great to market on your homepage, a dedicated page testimonial page on your site, on service pages on your site, throughout social media, landing pages, retargeting, Facebook ads, pay-per-click ads, and your email marketing.
How long is a Customer Story Video?
A customer story video can range in length depending on the specific goals and the story we’re trying to tell. However, by in large they are typically 1- 4 minutes in total length.
What’s the difference between a customer story video and a customer testimonial video?
A customer story video is a deeper dive into that person’s experience by using visuals that are entirely or predominantly them going through the process. It can include other lifestyle shots or reenactments to better illustrate their personal experience and journey.
A customer testimonial uses a similar style to the interview and structure, however it uses visuals in which the person is not in the video area predominantly existing content. They visuals support the content but are not directly of the individual speaking in the video.