Have you ever gone to Amazon and saw a 4.9 rating on a product with hundreds of reviews? Did that influence your buying decisions? If you’re anything like me, the answer is YES. Text reviews are super powerful in the buying decision, but they could be a little inflated at times.
However, with a video testimonial or case study there is no denying its authenticity. You’re able to see the person’s directly, their expressions and the emotion they have for the product or service. Once customer story video has the equal if not more clout than dozens of written testimonials/reviews.
When crafted well, a customer story video tells a compelling story about your customer’s journey and their personal experience working with you. It’s designed to specifically resonate with the target audience of the business.
The first step when we work with clients is to first identity the core target markets and demographics. Once we’ve done that, the next step is to have existing customers that fits the persona, who are articulate and have had a positive experience with the business.
That individual is then the basis of a customer story video. Their unique experience is then crafted through interviews, testimonials and compelling visuals specifically or predominately of them in the video.
The videos can range from one to four minutes depending on the complexity of the story, intended goals and the platform it’s going to be marketed on.
Customer story videos are great to market on your home page, a dedicated page testimonial page on your site, on service pages on your site, throughout social media, landing pages, retargeting, Facebook ads, pay-per-click ads and your email marketing.
