People use social media platforms to watch videos, connect with friends, buy things online, and more. Internet connectivity is crucial, and social media is integrated into everyone’s lives.
Though the platforms were designed primarily for social media users to connect with others, they are also powerful tools for e-commerce. It’s possible to convert followers into loyal customers with appropriate video marketing strategies. Let’s learn more!
What’s Social Media Video Marketing?
Social media video marketing uses both video marketing and social media marketing.
The video marketing strategy is there to curate and create video content to market goods and services to the audience. Viewers stay engaged with the brand through an entertaining and informative format. Overall, videos are easy to consume and digest.
Then, you have social media marketing. You’re engaging with your audience using a social media platform. Everyone hangs out online and uses these platforms multiple times daily, so it’s essential to focus on this aspect of your marketing efforts to promote yourself.
Videos create engagement; viewers want to watch them instead of reading long texts. Whether they wish to learn about a product or get entertainment, people often click the play button if there are compelling videos they wish to see.
There are many social media platform options, most of which support video. You could create videos for these platforms:
- YouTube
- TikTok
- Facebook live videos
Luckily, there are many types of videos, including how-to videos, educational videos, product overviews, behind-the-scenes footage videos, and many others.
Why You Should Implement Your Social Media Video Marketing Strategy
If you check out what your competition is doing, you’ll see that they’re using social media. They aren’t simply posting updates, articles, and pictures. Instead, they rely on video content to capture the target market.
You don’t want to be left behind, which means you require a video marketing strategy for social media yourself. Social media videos can be highly beneficial because you’ll reach a wider audience, get more engagement, and go where users spend more time than ever.
Convert Views to Customers
Video creation focuses on persuading, informing, and entertaining. Therefore, they’re ideal for converting leads into customers. With appropriate video content, you can capture the attention of a broader audience and make a better first impression. The key is to have the right hook and follow it up with excellent content.
It’s possible to use videos to inform people, make announcements, tell them about products, and provide valuable insights they can’t find elsewhere. Likewise, you can get viewers interested in your company culture, services, and more, which means more engagement.
Build Trust Between You and the Target Audience
Your goal should be to build trust, and videos make that happen. Trust is crucial for every business because customers won’t buy unless they feel you’re trustworthy. You can use video content to establish your authority, build your brand identity, and maintain credibility, which creates solid relationships with potential customers.
With videos, you can do these things:
- Show what happens at the company
- Exhibit company culture
- Host interviews to indicate authenticity
- Conduct product reviews and how-to guides to establish an emotional connection
- Showcase the reviews and testimonials from satisfied customers in a short video
Mobile Users Watch Videos
Your competitors understand the power of high-quality video and social media. It ultimately impacts the audience. Most people in the modern world won’t use smart TVs and desktops. They utilize mobile devices so that they can consume content at any time.
People often watch videos while they:
- Workout at the gym
- Take breaks at work
- Relax after a long day
- Wait for appointments
- Deal with the daily commute
Not only are they watching the video, but they’re also sharing videos on various platforms. You want to be part of that!
Ideal for Social Media Platforms
Video works well for social media because it sees more engagement. People are more inclined to watch video content than to view photo albums or read articles.
Likewise, people are logging into social media profiles multiple times per day. Usually, they react quickly to what they see, so it’s easy for others to voice their opinions.
Types of Social Media Videos to Consider
Video dominates social media because it catches the eye and is often more appealing than photo and text content. Therefore, you should be creating compelling videos to boost audience engagement. Doing this ensures more visibility, which drives traffic to your website and can increase sales.
However, there are many video content options available. Which one is best for social media? It all depends on your needs, but here are the top video types to consider:
About-Us Videos
Brands are usually just logos and names. If you want people to be invested in you, you must offer them something of value. About-us videos will tell your clients about the brand. If you’re a faceless name, people won’t care about you!
You should be telling the brand’s story to make an impact on the target customers. What sets you apart from similar companies? Why should people buy from you? Customers will feel invested in your brand as they learn about your vision statement and the company’s mission.
Overall, they start trusting you more. When you ingrain the brand into their lives, they will think they can’t live without you. Video can help you do this.
Product Close-Ups
Writing about a product, even if it’s very in-depth, won’t bring about the same satisfaction as seeing the item up close. They want to feel confident they’re spending their money on something they need or will use.
Overall, you want to take shots of the product from many angles. Video is the best way to do that. Clients won’t miss any critical details. Sometimes, you’ll answer their questions before realizing they wondered about them.
Typically, these are longer videos, but they can be short if it’s a simple product.
Product Overviews
Product overviews offer more than a simple close-up. Though you might still show various angles of the item, you also talk about its features, purpose, and pricing compared to competitors. Plus, you can discuss where you sell the product, making it easy for consumers to buy it.
You can create four types of video content for a product overview. These include:
Informational
This type of video covers what the product is about. It will help you establish authority since you’re sharing information. If you want consumers to buy your items, it’s always wise to have an informational product overview.
User-generated Content
Nothing beats this because these come from real customers who have bought and used the product. In a sense, they’re testimonials from people who are happy with that brand. They don’t cost anything to produce because someone else makes them. Ask the content creator’s permission to share it on your social media platforms.
Tutorials
Tutorials are often called how-to videos; they’re prevalent since people need to know how to use the product. Potential customers would be spending money, so having a demo overview will inspire confidence in trying something new.
Though you probably have an instruction manual you send, it’s much easier for them to see something beforehand. Plus, you can tie this into other industry-related content for more engagement.
Founder Messages
Hearing from the company’s founder makes people feel better. This method is great for showcasing company culture. Besides boosting sales, it might help you recruit new talent (employees). Here are some popular video formats:
Announcements
You can easily release product information and even sales announcements. This will entice customers to add products to their carts.
Appreciation
As you get loyal customers, you can create a thank-you video. This shows your appreciation for them, encouraging new people to check out your brand.
Live Videos
Nothing beats a live video when you’re trying to show authenticity. You can do live interview sessions and showcase questions from your chatbot. Alternatively, you might show event videos and store footage. This is effective because you’re interacting in real-time, which means engaging content people want to see!
Q&A
If you want an engaging video, an interview format with your founder is great. It provides information in a new and interesting way. Before releasing the video, you can announce the Q&A session on your social media profiles. Ask people what they want to learn and include those questions
Explainer Videos
As the video name implies, explainer videos do a great job explaining services and products. They’re highly effective because visual and audio stimuli are used to explain complex information well. Therefore, viewers understand the brand, which removes mistrust and confusion.
The key to a compelling explainer video is the script. It’s the strong foundation that builds on the concept. Therefore, you should write a good script and have a storyboard before you shoot.
You can use this type of video to explain anything. Plus, it’s wise to put them on your:
- Landing page
- Blog articles
- Social media posts
- Product pages
Why Work with Mosaic Media Films Austin
Do you want to generate more prospects, increase engagement, and build business trust? You need to use high-quality videos and share them on your social media platforms. This will help you stay connected with leads and loyal clients!
A video will convert more viewers into customers; people are likelier to buy from you if they see them first. Likewise, mobile users crave videos.
Developing a video marketing strategy isn’t easy, but there is help! Mosaic Media Films Austin is here to assist. Call 512-234-4893 for your free quote today!
FAQs About Video Marketing
What Is Social Media Video Marketing?
Social media video marketing uses two approaches. First, it’s a noted strategy to help create video content for marketing services and goods. Then, it extends to social media marketing, where you can engage with your target audience on multiple platforms.
How Do You Promote Video Content on Social Media?
It would be best if you created a video marketing strategy first. This means knowing your audience, running tests, and fitting videos to your platforms. Then, you’ll create stunning videos and share them on those platforms.
Is Video a Good Marketing Strategy?
Yes, video is a good marketing strategy. There are more than two billion users on YouTube, and users consume roughly one billion hours of videos on that one platform. Likewise, more people prefer to learn through video now than ever before.
What Do Marketers Say About the Use of Videos in Social Media?
Marketers tend to believe that video is a precious content option for achieving social media goals. Over 93 percent of companies acquire new customers through videos on their social media channels.
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.
