The Top Three Types of Video Every Business Needs

So you’ve finally decided you’re ready to implement video into your marketing plan — and for that, we congratulate you!

You’re about to take your company to the next level and create meaningful connections with your audiences in an authentic, novel way.

But first, you need to make a video. And to make the best video for your company, you need to understand all the different types and how you can use them to best achieve your goals. And we’re here to tell you all about them!

Type 1: Business Promo Videos

When you think about a video that’s been created by a business, this type is probably the first that comes to mind. Business promo videos are similar to the commercials and advertisements we see on television, but a key distinction here is that these videos are watched at-will by the consumer. The idea that you’re trying to promote your company, products and services, and goals and achievements to the world, however, remains the very same.

A business promo video provides a first glimpse into who you are, what you do for your customers, and what makes your business stand out from competitors. The most successful ones don’t aim to sell your viewers a product or service, but rather serve to spark interest, build trust, and share your company’s greatness through the use of consumer testimonials, product demonstrations, updates, and more.

At Mosaic Media Films, we create business promo videos that offer a stunning visual overview of your company, allowing you to make memorable connections with your clients, share your unique way of doing things, and explain the process you take to make life better for your clients.

Whatever tools you’d like to have under your belt, consider making a business promo video a key cornerstone in your video marketing plan — especially because doing so will allow potential consumers to understand your company, team, and process quickly and easily.

Don’t let your greatness get buried in an “About Us” page — create a business promo video instead! Remember: We’re always here to lend a hand if you get stuck.

Type 2: Customer Story Videos

When’s the last time you turned to a consumer review to help you choose where to eat, what to buy, or where to stay during your vacation?

Everyone loves a good story — and that’s why sharing customer stories is a great way to connect with your audience by highlighting your customer’s journey and the experience they receive when working with you and your company.

Customer story videos are also great to implement into your marketing plan because they’re saturated with authenticity. What better way to get people invested in your product than by sharing real opinions from other users?

Here at Mosaic Media Films, when we start working with our clients, our first step is locate the nucleus of your target markets and demographics. Next, we pinpoint existing customers who fit that persona, are articulate and well spoken, and who’ve had a personal experience with your company that truly resonated with them. This individual is now the basis of your customer story video, and is brought to life via use of interviews, testimonials, and stark visuals.

It’s that simple!

And yes, it’s okay for you to talk about your company — but it’s even better to have a trusted source speak on your behalf. That’s why you should consider creating customer story videos to connect with your audiences on a deeper level.

Type 3: Service Videos

Chances are, your company provides multiple services — not just one. And chances are, when potential consumers turn to your business for help, they’re commonly only searching for one specific type of service.

Creating separate videos that outline each service your company provides is a great way to do a deep dive into your offerings, highlight the unique features of your business, and provide your audience with answers to problems they might be facing.

At Mosaic Media Films, we create service videos by the use of unmitigated visual content that clearly illustrate your products and services, what the process of using them is like, and how using them will make your life better, easier, and more fun.

Offering your audience a high-quality, professional service video that articulates each service you provide will allow you to more effectively engage, educate, and turn viewers into consumers. If you think you’re ready to dive into all that greatness, consider making a service video — and please don’t hesitate to come to us if you’re not sure where to start!

We hope what we’ve covered here today starts to give you an idea of how you can use video to take your company to the next level. We’re so excited to see what you create, and remember: We’ll always be here to lend a hand if you get stuck. Oh, and if you’re ready to learn more awesome video marketing tips and tricks, give us a follow on Facebook and Instagram!