Alongside the modern world has come a plethora of marketing techniques. Some are perfect for the technology age while others have become outdated. Today, one of the best strategies a company can deploy is video marketing.
What Is Video Marketing?
Video marketing involves using branded video content as part of a digital marketing strategy. Often, it’s used to promote new products or give updates about the company.
The effectiveness of this strategy places it above SEO text in some regards. Competitors used to struggle to differentiate themselves by text. Now, marketers vying to attract the same target audience will distinguish themselves by their video content.
What Is Video Content?
The term “video content” applies to a broad range. It can include the following forms of media:
Promotional videos
Clips from longer videos
Live streaming
Commercial videos
Animatic or slideshow videos
Any other visual media using a video format
Top 10 Benefits of Video Marketing
Video Marketing is a popular strategy for good reason. Here are 10 amazing benefits.
1) Adding Another Layer to Your Marketing Strategy
Video content combines well with SEO-optimised content to create a great tool. Together, these techniques are more effective than either one alone.
Marketing videos also provide a method to link all your websites and social media together. Cross-posting and cross-referencing improve SEO quality for all involved topics or products. It can also draw consumers from one platform to another.
2) Reaching a Larger Target Audience
In today’s fast-paced world, watching videos is the most convenient way to consume content. It allows users to receive information passively at a pace they can control.
Often, people play videos while on break at work, while cooking, or in the background as they focus on another task. Making your brand more accessible to these individuals will increase organic traffic.
Informal and social videos widen your target market by appealing to people looking for something entertaining. While scrolling, they may come across your video and become interested in learning more about your company.
Another way to increase outreach is to pay popular YouTubers to create sponsorship videos for your brand. Although most viewers will ignore it, a portion of the audience will follow the YouTuber’s call to action. This could be out of genuine interest or simply because they want to support their favorite creator.
3) Creating a Backlog of Video Content for Passive Promotion
Another great benefit is being able to create a backlog. This can be as simple as archiving every video you make.
Your backlog can provide a way for consumers to view old product videos. It also gives them quick access to tutorial videos and Q&As.
This archive serves as passive video content marketing. New viewers will continue finding videos years after they were uploaded. Most people will then be curious to see what new options are available.
Adding video content regularly makes your brand feel more relevant and up-to-date. Engaged consumers will recheck the platform often to see if there is something new.
When you aren’t able to provide updates, the archive allows users to spend hours catching up on old video content. Each minute watched increases your average engagement per visitor.
4) Increasing Your Rank in Search Engines
Having video content increases your rank in Google search results. Depending on who you ask, YouTube is the second-largest search engine in the world. That means having YouTube videos with high engagement is going to put you at the top of search engine results pages, including its own.
Often, you can find clips from the most helpful explainer videos at the top of search engine results pages. Google even highlights the section of a YouTube video relevant to your search.
Beyond YouTube, having online videos lets you appear in video-exclusive search engines. Using SEO strategies, you can ensure people are directed to your site when they search for videos with certain keywords.
5) Boosting Your Landing Page
Adding videos can immediately increase traffic to landing pages. Consider adding an explainer video or product video to instantly catch a viewer’s attention. This is also a great place to highlight your current promotion.
An embedded video allows visitors to immediately understand what your website is about instead of clicking away after being overwhelmed by mass texts. They can bookmark the landing page to send videos to peers or rewatch them later.
6) Encouraging Interaction
Videos appeal to decision-makers and create an emotional connection. As a result, viewers are more likely to take action.
By using a compelling presenter, you can further prompt interaction. Encourage viewers to comment if they want more videos on the same topic. Ask what their favorite part was or if they have a story related to the topic.
7) Strengthening Social Signals
See the results of your video marketing efforts instantly by tracking social signals.
What are Social Signals?
Anything you do to increase engagement on a social media site is a social signal. Examples can include people liking, sharing, commenting, and following.
A video encourages social shares more than email marketing campaigns. The share itself is a social signal while the person opening the shared content boosts engagement stats.
People are also more likely to comment on a video, especially if they know other people may respond.
8) Providing More Accessibility than Other Content Formats
Video content is more accessible than email marketing since it appeals to people with poor eyesight. It also appeals to mobile video consumers who like to watch while scrolling through comments.
A convenient video replaces having too many links to written content. Overusing links may overwhelm the reader and discourage them from continuing.
Video marketing also draws the attention of workplaces. Senior executives favor video content in training programs and tutorials.
Additionally, a subject line is more likely to be ignored than a video title, even if they are identical. Similarly, a website with an embedded video is more appealing than an email with external links.
9) Increasing Social Media Outreach
Video marketing makes you more accessible on social media sites. You can engage with consumers in real time by using streaming services. YouTube, Instagram Stories, Facebook Live, TikTok, and other live streaming platforms are great for Q&As and updates.
Another video marketing strategy is clips. You can upload video shorts on YouTube or TikTok to spread awareness of the brand without requiring a time commitment from the viewer.
10) Boosting Conversion Rates
Video marketing can boost conversions and improve click-through rates. When relying on text strategies, you create limitations.
Consumers’ eyes gloss over familiar marketing phrases, rendering promotional text useless. Visitors often skip text to quickly locate the information they want. This results in missed opportunities to explore the brand’s other content.
With videos, a viewer is likely to watch it all, even if parts are irrelevant to them. When a less interesting part arises, the viewer can grab a snack or check social media while listening to the video.
As a result, disengaged video consumers are still receiving information that uninterested text consumers would not. This makes them more likely to answer calls to action, which will increase conversions.
How to Start a Video Marketing Strategy
After learning some of the benefits of video marketing, you’re ready to get started. First, understand your intended audience. After that, you can form a plan to draw in viewers. As your video boosts conversions, use the extra traffic to learn what your audience wants.
We Can Help!
You don’t have to do everything alone. We are video marketing experts ready to take your brand to the next level.
View the various services we offer. You can also contact us with any questions you may have.
If you want to learn more about video marketing strategies, browse our detailed blog.
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.