Uncommon Ways To Use Video Marketing

If you’re considering using video in your next marketing campaign, you’re on the right track. More than 1 billion hours of video are watched on YouTube each day. Online videos are expected to make up more than 82% of internet traffic. At this point, you essentially need your video to stay competitive and stand out from the crowd.

The key is not to just use video marketing but use it in fresh and unexpected ways. The more value addition you provide, the more probable increment in customer engagement is expected.

How to do that? Read on to discover 9 uncommon ways to use video marketing to attract customers and increase your ROI.

1.     Use Videos For Staff Training

Video marketing is can be used not only to pursue customers but also to communicate with your internal staff or to train and educate them. Training videos can be used to provide mass training to your employees and can help teach your new employees some specific tasks or processes which are too expensive or tedious to teach again and again.

2.     Simplify Customer Service Experience Using Videos

Videos can prove to be very efficient to answer common FAQs or provide customer support. This is a unique way of addressing the problems of users. Get in touch with your sales team or customer service department to find out about the most common hurdles or problems encountered by users and address those issues by creating relevant and informative video content. Apart from saving your employees time, it will also provide a good experience to confused users.

3.     Use Unexpected Web Pages To Display Videos

It is good to post videos on your homepage or product pages but think out of the box and put videos on the often neglected pages like 404 error pages or confirmation or thank you pages that have a high bounce rate and low engagement rate. Use funny and quirky videos to gain the user’s attention.

4.     Use Personalized Videos For Your Viewers

Personalized videos are not as difficult to create. You can use various tips and tricks to put forth seemingly personalized videos. You can, for instance, create happy birthday videos for your customers and send them to them via email. Alternatively, individualized welcome videos can be created for new sign up. Most common names like John or Mary can be used to create videos and send them out to new registrants with the same names. Names can also be digitally inserted and reused again and again while creating personalized videos. Keep in mind that the more personalized are the videos, the more effective they are!

5.     Use Common Man To Create Impromptu Videos

Employ an uncommon and fun premise in your video. Use real-life men and their experiences to get your message through. Apart from authenticity, it will also provide entertainment to your users. For instance, if you run a beauty salon, inquire about the customer’s worst haircut, and ask them to share photos, if possible. You’ll receive high customer engagement and create viral content for your social media channels.

6.     Create And Regularly Schedule Educational Video Content

For certain industries like SaaS and Tech, it works great to have scheduled videos providing useful information to the users. Not only does it attract new customers but also retains customer interest which pulls them to your page every week/month. You can also use it to address new technologies and trends in your industry.

7.     Create Gifs Using Videos

If you have some great videos, you can turn them into gifs with great ease. Sites like Giphy can be used to turn videos into super short gifs. Apps like Instagram’s Boomerang can be used to shoot live gifs which then can be used across all social media platforms, emails, and blogs to give a personal touch to your content.

8.     Re-Engage Unsubscribers Using Videos

As important it is to attract new customers, equally important is to re-engage those who have unfollowed/unsubscribed you or have forgotten about you. Customers feel more connected when they see an engaging video and get impressed by the effort. Using personalized videos to regain unsubscribers is also a great technique.

9.     Screen Capture Videos To Record How-To’s Or User Manual Videos

Simple software or tools like screen capture or PowerPoint can be used to record your computer screens to explain processes or steps of doing something. They are extremely easy to make and share and prove to be very helpful for the customers. Despite being so effective, they’re not utilized to their full potential. It is a great way of increasing customer engagement to your website.

There are umpteen options at your disposal to use videos in an effective way. Besides this list, you can brainstorm and come up with different strategies to use video marketing for your brand.