October 25, 2023

What is a client story video? Branding typically means the process you use to equip your services and products with brand power. In a sense, you’re creating a distinct line between your items and other things on the market. In that context, the terms brand identity and brand image typically get used interchangeably, but they are quite different. Generally, brand identity focuses on how a brand owner defines the brand. However, brand image will determine the consumer perception of the brand. Alternatively, you can look at the brand identity as the tagline, slogan, logo, tone, and style. Thereby, the brand image is the basic impression and belief of the potential and existing customers who regard the brand. As a business owner, you have to focus on both to create customer loyalty. If you have a negative brand image, you’ll likely experience less growth and fewer sales because of it. Today, Mosaic Media Films – Austin Video Production Company will provide information about brand identity vs. brand image. What Brand Identity Refers To Brand identity is how a company portrays itself to customers and how it wishes to be perceived by others. Overall, it’s the face of the company which reflects the brand’s personality, ideals, ideas, and values. It includes the quality, attributes, features, services, support facilities, and performance that it offers or possesses. Typically, brand identity is the result of the entire organization and how it manages things to create a product with distinctive characteristics. Likewise, it will determine how the company wants to be recognized by its target audience. Generally, branding and marketing strategies will help the organization communicate its identity to the people. It focuses on relationships, personality, positioning, and brand vision. Overall, it’s about the operational and intellectual connections within the company that will provide brand recognition, differentiation, and familiarity later. What Brand Image Refers To Generally, the term “brand image” is the perception of existing/prospective customers and how they see the company. It focuses on the collection of ideas, beliefs, and impressions customers hold, which are formed from many sources. Overall, it explains how customers think of the brand and the feeling it gives when someone hears the name. Creating a solid brand image isn’t a one-day affair. Instead, it must be developed over time through direct customer interactions and promotional campaigns. It’s everything and anything that influences the customer’s perception of the company. Companies must determine the target audience they want to attract through an appropriate brand strategy. The customers will then create connections with the organization because of their interactions and experiences. A successful brand image focuses on the visual elements, but it goes much deeper than this. To create a positive brand image, it’s important to understand how to connect with consumers. Remember that your brand’s image might change depending on your position in the market and could be positive or negative as the years go by. Read more: Innovative Branding Video Ideas Brand Identity and Brand Image – Key Differences Let’s discuss the difference between brand identity and brand image now: Brand identity brings together all the components that the company created with the goal of showing the right image in front of the consumer’s eye. However, brand image represents the full impression of the brand or product in consumers’ minds and considers all sources. Though you must actively participate to create brand identity, brand image is more passive. In fact, it’s made by the real experience of consuming or using it. Generally, brand identity covers the visible elements of a brand, such as its colors, design symbol, name, and logo. However, brand image encompasses brand associations, such as reliability and quality, as well as the visual elements, including the tagline, logo, and more. Usually, brand identity will represent the reality of the firm, such as its mission, vision, objectives, and core values. However, brand image will show the consumer’s perception of the brand. Traditionally, brand identity will depend on how the company has presented itself in front of the target audience. Alternatively, brand image is solely based on how customers interact with the brand and their experiences. Brand identity focuses on looking back and improving things in the coming years. In contrast, brand image is all about looking forward to provide better experiences in the future. A Few Good Brand Image Examples To provide these brand image examples, we focused on companies we were familiar with. Then, we read various articles and reviews to learn what customers were talking about. Let’s break things down for you: 1. McDonald’s McDonald’s is well-known for its inexpensive and fast food. However, people do complain about its poor customer service and unhealthy meal options. When you look at the website, you see the brand image focuses on quality ingredients, and there’s a nutrition calculator on the site. However, McDonald’s isn’t known for being healthy or high-quality. Though it does have a bright, fun, and warm brand image, it mostly caters to children. Likewise, the inexpensive meal items and deals are what bring people in. The brand should focus more on those aspects instead of trying to be something it’s not (healthy). 2. Brooklinen Brooklinen is an online bedding company that has positive customer service, good reviews, and luxurious sheets. It does a great job of highlighting its reviews and demonstrating the quality and excellence of its products. Though the items are expensive, they’re highly rated to be soft and high-quality. Plus, the image is modern and fun, and clients agree! 3. United Airlines United Airlines doesn’t have a great brand image. It’s been marred by many scandals. Though it’s known for its business-class seating and roomy spaces, it treats its customers poorly. The tagline itself mentions friendly skies, but that’s not what most people receive when they fly with United Airlines. You’ve probably read about airline personnel removing a man from a flight because it received coverage worldwide. However, 10 years earlier, Dave Carroll flew with United Airlines, and his guitar was broken during the