December 14, 2022

What Is Corporate Video Production? Take Your Marketing Content to the Next Level! In today’s competitive market, leveraging video content is no longer just an option; it’s a necessity. Why video for business is important can be summed up by its proven ability to engage audiences, increase conversions, and strengthen brand messaging. Whether you’re crafting a business promo or looking to tell your brand’s story, video content has the power to captivate and communicate like no other medium. Working with experts like Mosaic Media Films, you can create compelling videos that resonate with your target market. But what about the video production cost? While it may vary based on factors like length, complexity, and production quality, investing in professional video marketing delivers significant returns. In this guide, we’ll dive deep into why video matters, how to budget for it, and why partnering with a skilled production team is essential for long-term business success. What Is Video Marketing? Video marketing is when you use videos to advertise and educate people about your goods or services. It is a potent method of advertising that successfully engages your online consumers as a component of your marketing campaigns. This informs your target audience, increases engagement on your social and digital channels, and gives you a new way to connect with the marketing world. Why Video for Business Is Important? Let’s be real here. Video content isn’t exactly cheap to create.  However, your results will amaze you if you put in the time and money required to create a solid video marketing strategy. Conveys Your Message Clearly We’ve all heard the saying that a picture is worth a thousand words. if that’s the case, what would a video be? According to Dr. James McQuivey of Forrester Research, videos are worth 1.8 million words.  When watching a message on video, viewers retain 95% of it, compared to only 10% when reading it in a text. Therefore, videos possess the true power of communication. Nothing can compare to videos when you want your clients to comprehend more complicated and nuanced communications. Additionally, they offer a unique platform for launching new products and services. Furthermore, they eliminate the need for text block boundaries, enabling you to incorporate sound with moving images to make a lasting impact and convey a special message to customers. Videos can help you clearly and efficiently convey whatever message you want. Increases Audience Engagement Do you want to attract more visitors to your website? Videos can assist you in accomplishing this. There is no doubting the incredible power of language and visuals nowadays.  Consumers may interact with, embed, share, and comment on video content with only one click. Forbes claims that people spend 2.6 more times on websites with videos than those without. This is helpful for companies trying to make money from ads on their websites. Improves Your Email Marketing Campaign One video in an email can significantly increase click-through rates by 200–300%. Additionally, you can raise open rates by 19% if the subject line merely contains the word “video.” This simply demonstrates that, despite frequently checking their emails, customers find watching videos much more engaging than reading text. An effective video has a big impact on viewers. Attracts Mobile Users Video and mobile are a match made in heaven. At least, that’s what research shows that 90% of customers view videos on their phones claims. People lead busy lifestyles and are constantly on the go, so this is not shocking. As a result, more people are using smartphones, which is fantastic news for marketers. This means that the more people with smartphones, the more video viewers you have.  Google also tells us that people using mobile devices are 1.4 times more likely to watch ads than people using televisions or computers.  Furthermore, social media has truly changed the game for video marketers, considering how easy it is to share videos. Detailed info: What Are the Advantages of Social Media Marketing We can help you turn your smartphone users into buyers. Boosts Sales and Conversions Videos can be pretty profitable since they are visually appealing and entertaining. To increase lead conversion, brands use them in their marketing efforts. According to studies, having them there can boost your conversion rate by 80%! They can, of course, increase sales as well. 74% of users claimed to have purchased a product as a result of seeing an explainer video, and 77% of users were persuaded to do so.  Increases Return on Investment If you want to see an increased return on investment (ROI), creating marketing videos is the way to go! According to Wyzowl’s 2020 research, 89% of marketers believe that video content produces a higher return on investment. Although producing a video can be costly and time-consuming, it will be worth it. Explainer videos can be your primary focus at first because they produce the highest ROI. They draw 95% of online shoppers who enjoy using them to learn more about goods or services. An explainer video is one that teaches the video audience about a particular topic, product, or service. We can help you create a product video for your product or service. Leads to Social Shares on Social Media Platforms Social media platforms also try to introduce new features that will enable videos. Every significant platform does want a piece of the video pie. Just look at it: Instagram has stories and reels, Facebook offers live videos, and TikTok is built entirely on videos. Furthermore, because the average user spends two hours and 23 minutes daily on social media, they are exposed to a lot of content. Videos generate 12 times more social shares on average than text and photos combined. This makes them the most effective marketing tool. Increases Relatability and Trustworthiness You can gain your audience’s trust by using video marketing for business. A brand video gives your business a voice and a face, enabling consumers to connect with you. Consumers automatically give a firm greater credibility when they can see the real people behind the brand. Building customer confidence in your organization will enhance the likelihood