December 2022

How to Maximize 10 Amazing Benefits of Video Marketing In today’s digital landscape, social media platforms offer some of the most effective ways to boost brand loyalty and engage with your target audience. By utilizing Mosaic Media Films, businesses can leverage the power of video content to enhance their online presence. One of the advantages of social media marketing is the ability to create meaningful connections with potential customers through engaging and shareable content. When it comes to promoting your brand, types of videos for social media marketing can vary, from product demos and customer testimonials to educational content and behind-the-scenes footage. These video formats not only capture attention but also increase engagement, driving conversions and fostering brand loyalty. Incorporating a well-rounded video strategy with the help of Mosaic Media Films ensures your brand stands out in a competitive market. Whether you’re new to social media or looking to elevate your current efforts, video marketing can quickly improve your brand recognition and help you reach a broader audience. It’s time to embrace the full potential of social media marketing and make a lasting impression. What Are the Most Popular Social Media Platforms for Brand Marketing? In essence, social media refers to all websites and apps that allow people and companies to share content. Social media users can enjoy a wide range of content options, including: Text Photos Videos Graphs Live Streams Social media was once primarily for individuals sharing their lives. Today, brands utilize social media marketing statistics to quickly reach a wider audience. The beauty of social media marketing is that there are many options for you to choose from, including paid social media campaigns, influencer marketing, and more. Next: What is Live Streaming? Which platform will be the best for getting more loyal customers? It mostly depends on your needs. Remember that hundreds of different social media websites exist, each serving a different purpose. Some of the most popular social media apps include: Facebook Instagram YouTube TikTok Reddit Twitter If you’re looking for an overall good option to reach our target audience, then Facebook will be your brand’s perfect social media app. On the other hand, if you want to focus on videos for your social media marketing campaign, you can go for an app like Instagram or TikTok. Feel free to seek advice from a marketing company. These companies will help you choose the most appropriate social media sites for your brand and help you transform a few satisfied customers into dozens of them! Advantages of a Social Media Marketing Strategy Your business social media account doesn’t have to be boring. You can use social media marketing to transform your brand into more “human.” Several years ago, most brands were perceived as “too corporative,” so when people reached out to that brand, some felt like they were talking to a robot. Thanks to social media marketing, some brands have created a persona that allows them to develop a closer relationship with their customers. Today, one of the best marketing tactics you must consider to get loyal customers is to be friendly, engaging, and informative. If you want more social media presence, you must work on making the most of your brand. We’ll cover more of this topic further on this page. Social Media Strategy Variety When creating the right social media marketing campaign, you have many options. You can use text, videos, photos, and many more resources to tell the story about your brand on your social media site. Most social networking platforms give you enough tools to create content, so it’s a matter of understanding your potential loyal customer base and their needs and working from there. Moreover, you can choose between creating organic or paid content depending on your needs and budget. Most social media websites are flexible, so you will find something that fits your needs. Video is one of the most popular ways to boost your advertising strategy. Many social media consumers are visual learners, so the best way to reach out to potential customers is to show them why your brand is a good choice. Producing videos is often one of the most expensive factors in social media marketing. However, you don’t have to spend all your budget on professional videos; you must find the right company to work with. At Mosaic Media Films, we can create professional marketing videos, conferences, and live streams at an affordable price, so if you want to reduce stress and save time, consider calling our team. Brand Recognition Regarding social media marketing, getting recognition for your brand is often one of the most critical factors you must address. Remember that most online consumers prefer to purchase from brands they already know. Traditional marketing strategies can help you to a certain point, but they don’t provide the flexibility of social media marketing. Social media allows you to reach your potential customers more simply and effectively. Moreover, if you make the right strategy, the platform will show your content to your target audience without extra cost, making things even easier. Brand Loyalty Brand loyalty typically gets compared to customer satisfaction. In a sense, a higher customer satisfaction rate will increase your potential customers’ loyalty to your brand. You must do your best to engage with your audience and create a deeper bond with them; that way, you won’t even have to ask people to purchase from you, as they will likely do it because they trust your offering. Several years ago, brands used their social media business website to sell, sell, and sell. However, that strategy won’t work today. You must also create engaging and informative content that your audience can identify with; that way, they will be more likely to stay with you. Good loyalty rates can help you attract more people’s attention faster and keep your loyal customer circle. Brand Authority Customer satisfaction also goes in hand with your brand’s authority. We mentioned before that you must do your best to create informative and engaging content,

What Is Corporate Video Production? Take Your Marketing Content to the Next Level! In today’s competitive market, leveraging video content is no longer just an option; it’s a necessity. Why video for business is important can be summed up by its proven ability to engage audiences, increase conversions, and strengthen brand messaging. Whether you’re crafting a business promo or looking to tell your brand’s story, video content has the power to captivate and communicate like no other medium. Working with experts like Mosaic Media Films, you can create compelling videos that resonate with your target market. But what about the video production cost? While it may vary based on factors like length, complexity, and production quality, investing in professional video marketing delivers significant returns. In this guide, we’ll dive deep into why video matters, how to budget for it, and why partnering with a skilled production team is essential for long-term business success. What Is Video Marketing? Video marketing is when you use videos to advertise and educate people about your goods or services. It is a potent method of advertising that successfully engages your online consumers as a component of your marketing campaigns. This informs your target audience, increases engagement on your social and digital channels, and gives you a new way to connect with the marketing world. Why Video for Business Is Important? Let’s be real here. Video content isn’t exactly cheap to create.  However, your results will amaze you if you put in the time and money required to create a solid video marketing strategy. Conveys Your Message Clearly We’ve all heard the saying that a picture is worth a thousand words. if that’s the case, what would a video be? According to Dr. James McQuivey of Forrester Research, videos are worth 1.8 million words.  When watching a message on video, viewers retain 95% of it, compared to only 10% when reading it in a text. Therefore, videos possess the true power of communication. Nothing can compare to videos when you want your clients to comprehend more complicated and nuanced communications. Additionally, they offer a unique platform for launching new products and services. Furthermore, they eliminate the need for text block boundaries, enabling you to incorporate sound with moving images to make a lasting impact and convey a special message to customers. Videos can help you clearly and efficiently convey whatever message you want. Increases Audience Engagement Do you want to attract more visitors to your website? Videos can assist you in accomplishing this. There is no doubting the incredible power of language and visuals nowadays.  Consumers may interact with, embed, share, and comment on video content with only one click. Forbes claims that people spend 2.6 more times on websites with videos than those without. This is helpful for companies trying to make money from ads on their websites. Improves Your Email Marketing Campaign One video in an email can significantly increase click-through rates by 200–300%. Additionally, you can raise open rates by 19% if the subject line merely contains the word “video.” This simply demonstrates that, despite frequently checking their emails, customers find watching videos much more engaging than reading text. An effective video has a big impact on viewers. Attracts Mobile Users Video and mobile are a match made in heaven. At least, that’s what research shows that 90% of customers view videos on their phones claims. People lead busy lifestyles and are constantly on the go, so this is not shocking. As a result, more people are using smartphones, which is fantastic news for marketers. This means that the more people with smartphones, the more video viewers you have.  Google also tells us that people using mobile devices are 1.4 times more likely to watch ads than people using televisions or computers.  Furthermore, social media has truly changed the game for video marketers, considering how easy it is to share videos. Detailed info: What Are the Advantages of Social Media Marketing We can help you turn your smartphone users into buyers. Boosts Sales and Conversions Videos can be pretty profitable since they are visually appealing and entertaining. To increase lead conversion, brands use them in their marketing efforts. According to studies, having them there can boost your conversion rate by 80%! They can, of course, increase sales as well. 74% of users claimed to have purchased a product as a result of seeing an explainer video, and 77% of users were persuaded to do so.  Increases Return on Investment If you want to see an increased return on investment (ROI), creating marketing videos is the way to go! According to Wyzowl’s 2020 research, 89% of marketers believe that video content produces a higher return on investment. Although producing a video can be costly and time-consuming, it will be worth it. Explainer videos can be your primary focus at first because they produce the highest ROI. They draw 95% of online shoppers who enjoy using them to learn more about goods or services. An explainer video is one that teaches the video audience about a particular topic, product, or service. We can help you create a product video for your product or service. Leads to Social Shares on Social Media Platforms Social media platforms also try to introduce new features that will enable videos. Every significant platform does want a piece of the video pie. Just look at it: Instagram has stories and reels, Facebook offers live videos, and TikTok is built entirely on videos. Furthermore, because the average user spends two hours and 23 minutes daily on social media, they are exposed to a lot of content. Videos generate 12 times more social shares on average than text and photos combined. This makes them the most effective marketing tool. Increases Relatability and Trustworthiness You can gain your audience’s trust by using video marketing for business. A brand video gives your business a voice and a face, enabling consumers to connect with you. Consumers automatically give a firm greater credibility when they can see the real people behind the brand. Building customer confidence in your organization will enhance the likelihood