November 7, 2022

What Is Corporate Video Production? YouTube videos are a daily staple for many people looking for advice, entertainment, an escape, or something else. With that said, popping into the top video search results is no small feat. Unless you happen to be doing something incredibly unique on YouTube that no one else has thought of, getting eyes on your content is an uphill battle. One of the most effective actions you can take is to promote your YouTube channel. So? How to promote YouTube videos? Success is not guaranteed, but you can maximize your chances of resonating with your audience; therefore, video marketing is essential. If you want to compete with other creators in your niche, Mosaic Media Films created these 20 great ways to go about YouTube promotion. 1. Tagging Accounts in Your YouTube Channel Niche You may think this to be counterintuitive. Why would you want to tag others in your video content promotion efforts? Well, research will tell you that doing so can put you in front of eyes that didn’t even know you existed. Promoting YouTube videos by posting on other platforms and shouting out creators in your niche is an excellent strategy. Who knows? You may just land a partnership or a chance at a collaboration, which could net you more YouTube subscribers and views in the long run! 2. Branded Content on Instagram The number of influencers using this strategy as a part of their YouTube marketing efforts is much greater than you’d think. It makes sense, too! The people on Instagram are the same people checking out YouTube channels at other points during the day. So, why not use the platform to pull these people in as you attempt to build a brand? You want a recognizable logo that viewers can make a mental association with. Who knows? You could just get your next YouTube video sponsored by going this route. 3. Use Direct Message Groups The days of a DM space on Instagram being limited to one conversation are now a thing of the past, thanks to the introduction of direct message groups. Now, people can join conversations consisting of people who may have similar interests and be involved in a particular niche. Since active members must post fresh content, it’s the perfect opportunity to get your latest video out there so others can watch, like, and subscribe! 4. Leverage Social Media Correctly Video promotion needs to be a concept you approach both within and outside the YouTube sphere. The reality is that many currently successful creators established a presence elsewhere and brought people back to stimulate their growth. As you promote your YouTube videos, you must have the same mindset. Everyone won’t discover you in a search. Venture onto Facebook, Instagram, YouTube, etc., and let the world know what video content you offer! 5. Capitalize on Forums Conducive to Your YouTube Content You can also promote your YouTube videos by incorporating online forums. For example, Reddit is where people with similar interests can establish mini-communities to talk about their passions and see what others put out there. Read more: How to Maximize 10 Amazing Benefits of Video Marketing? Don’t treat the space like an advertisement hub, though. Ensure you’re contributing to conversations and the community as a whole. You don’t want anybody to think you’re pushing your YouTube video agenda. Remember that some forums have rules that forbid content promotion, so be respectful. 6. Run Contests The chances are that if someone does a YouTube search that seems indicative of some kind of giveaway, the person will be intrigued. That’s because there’s a positive mental link associated with winning things. Be careful how you do this, as you don’t want to impact your YouTube channel negatively. Whatever contest you have should be relevant to having people buy into you as a content creator. You don’t want people to just be around for what they can win before taking off. 7. Get into Active Publishing to Reach Your Target Audience This one will require some research, but it’s a great way to get more eyes on your YouTube videos. The idea here is to understand when people are most active and try to practice posting your video content during these windows. For example, around 11 AM is typically a good time to put content on your YouTube channel during weekdays. 8. Video Tags and Hashtags This is more of an indirect form of social video marketing. Remember that popping up in search results on YouTube, Google, etc., is very important. Therefore, apart from having descriptive video titles, you also want to pay attention to the tags and hashtags you use. When people search for keywords that align with YouTube video hashtags and tags, they can be taken to related videos. Ranking in the search results may mean finding out these key terms and setting up tags that capitalize on them. 9. Descriptive and SEO-friendly Video Titles This works in tandem with the previous point and even extends to whatever video description you put together. If your videos are meant to rank well in YouTube search results, they must be algorithm-friendly. After all, it has the final say in what constitutes “relevant videos,” you certainly want your target audience to find you. Keyword research is essential here to help you understand what terms your potential viewers are searching for and how you can adjust to get your YouTube channel in the mix. 10. Create Video Content That’s Conducive to Different Promotion Channels While promoting YouTube videos using different avenues is a great idea, you should also remember that different types of content are effective in different places. For example, the standard videos on your channel will have a certain length. You could edit a 10-second interesting compilation together, complete with captions, which would be conducive to garnering interest on TikTok. Similarly, a 30-minute section with a cliffhanger may make a great Instagram reel. You can’t take a one-size-fits-all approach with video content.