Tips on Creating Results-Driven Video Content for Your Law Firm

Videos Are A Must If You Want Your Website To Rank Well

There is unanimous agreement among online experts that video marketing is one of the core strategies that should be integrated to make the effective digital marketing plan more effective. This is applicable to almost every industry, but it is especially true for law firms. People come across various types of legal trouble, and these days, the first place they search on and try to make sense of their legal issues and get a solution is the internet.

Before contacting an attorney, the typical legal consumers will want to read as much as possible for them about the issue that they are dealing with to at least have a basic understanding of it, and to know what questions to ask a lawyer when they finally contact one.

Attorneys and law firms that take the time to produce content that answers consumers’ questions stand out from their competitors by sharing free information with the public and demonstrating their knowledge of the law. Done correctly, video marketing will drive targeted prospects to your web properties, a certain percentage of which should become clients. This is one of the most cost-effective ways to grow your legal practice.

Developing an effective video marketing strategy is not really that complicated. However, it does require a time commitment and consistency. If you are willing to put in the time, then you can turn video marketing into a winning strategy that will grow your clientele. The traffic will fluctuate your first, but if you stick to it, your website visits will start to multiply, and you will produce successful long-term results.

To help ensure that you involve a good video, here are six steps to follow:

Research your Audience

It is very important to understand are you going to present the video to and what is the purpose of the video. Primarily, a law firm video is made for legal consumers (as opposed to other attorneys, etc.) because they are the ones who are your potential clients. So, when you prepare to create video for them, put yourself in their shoes and think about what they are facing and what do they need from your video.

The best kind video is the one that connects with your audience and addresses their concerns. For example, someone who injured in a car accident is likely to be stressed about the medical bills they have to pay, and how long it will take to resolve their legal claim.

Researching and identifying your target audience and understanding what they are concerned about will help you a great deal to produce content that is compelling and engaging. This will help you establish an emotional connection with them and have them interested in what you have to say.

Write for Topics over Keywords

You might have heard a lot about search engine optimization (SEO) and its role in getting your content found on the Web. Ranking for keywords that your target audience is using to make its search on the Internet is one of the major goals of creating and employing a video content, but you should never compromise on the quality of your video for this purpose.

The best approach for creating legal video content is to choose topics that your target audience cares about. One way to do this would be to make a list of the most frequently asked questions you get from your clients and create videos that address these queries. You could also research places like Google search suggestions and Quora to find some common questions that are being asked.

Create videos about topics that are relevant to your target audience, and do not worry as much about keyword phrases. If your content discusses their most important issues, the search engines will reward you for that and your posts will be ranked better.

Make your Content Coherent and Understandable

As an attorney, you need to project a professional image for you and your firm. You need to ensure that the video you create flows smoothly and is engaging. At the same time, make sure that it is not overly technical. Bear in mind that much of your audience is not familiar with a lot of the legal terms that are part of your everyday vocabulary. While creating a legal video that is geared toward average consumers, your job is to make complex legal concepts understandable and easy for your target audience.

Make your Content Informative and Useful

Your viewers should be able to comprehend your content and find it informative, interesting, and useful. Undoubtedly, your end goal is for them to contact you and become a client, but you should not be continually trying to sell that within your video. Rather, give your viewers practical information that they can take away from the video and put to use, so they consider them worthy of devoting their time to.

Show Yourself as an Authority

Avoid talking too much about your firm and rather, try to display your expertise by discussing the legal topic and providing helpful information to the viewers. Within your video, show viewers your in-depth knowledge on the subject. This will aid establish your firm as an authority in your area of practice, which builds trust among your target audience and makes them more likely to convert.

Include a CTA

You should end your video with an appropriate call-to-action. This will help you make the viewers take action as desired by you and contribute to lead generation.

About Us

Now this is our call to action. We know that for a lot of attorneys, planning and creating video content and other types of digital marketing can seem next to impossible. And this is where we come in. We specialize in helping law firms plan, implement and create the best video marketing strategy.

We work with lawyers and legal practitioners in whatever capacity they need us. For some, we simply build a professional lawyer website and host it for them while they do their own digital and video marketing strategies. For others, we plan their entire marketing strategy – from website construction to SEO to video marketing to social media, paid advertising and beyond.