You’ve recorded an awesome company video, promoted it on social media, optimized the title and description — but you’re still not getting the views you’re looking for.
Studies show that 80% of videos on Facebook are watched on mute (Uscreen). In fact, many people prefer watching videos with subtitles even when they don’t have to. Humans retain information better if they read it, after all.
“So how do I get my viewers to hear me without sound?” you’re probably wondering.
The answer? Captions!
Benefit #1: Captions Allow You to Reach All Audiences
Lots of people will likely be scrolling through their feeds in areas where they can’t play sound out loud. You don’t want them to scroll past your post when they realize they’re not able to tune in and listen.
Plus, almost 30 million Americans are hearing impaired. If you don’t have captions in your videos, you miss out on reaching a huge audience.
Benefit #2: Captions Increase Audience Engagement
It’s also been shown that having captions in your videos increases audience engagement. Sixty-six percent of people watched a video to completion without subtitles — but when subtitles were included, this number increased to a whopping 91% (Uscreen).
Benefit #3: Information is Absorbed Better When Read
Ever spaced out while watching a movie? We’ve all been there, but those who like to turn the subtitles on will surely tell you all about how much it helps them stay focused on what’s on screen.
Reading is a much more active form of learning information when compared to watching, and including captions in your videos will keep your viewers engaged and focused — which also puts you and your brand top of mind.
A Final Tip: Create Custom Captions
There are some platforms (like Facebook) that will auto-populate your captions for you, but they’re often riddled with misspelled words, improper punctuation, and other errors. The captions are also organically set at a small text size — and if your viewers can’t see your subtitles, they’re probably going to scroll past your post.
Due to this, it’s best to create your captions yourself — that’s what we here at Mosaic Media Films do for all the videos we make! Going the DIY route means that all your words will be properly displayed, you can set your own text size, and you ensure your post will hit all your targets and then some. We can’t wait to see how your audiences grow!
- Square format to maximize size for captions
- Larger size (70pt) easier to read
- Thicker font for ideal readability
Let’s Stay in Touch!
We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here is how we do it
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Produce Videos
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Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.