The Importance of Educational Video Content and Your Brand

The top brands often are amazing teachers. They put efforts into building educational content to help the viewers gain knowledge about the brand, the product, the market, or the industry. And how you put across the educational content is as important as the content itself. In 2021, the best way to do it by using video content.

With the rapid increase in video consumption in 2021, videos are no longer a luxury but a necessity for businesses. With this blog, let’s explore the importance of educational video content for your brand.

Educational product videos ease the complications

Remember about the last time you read a user manual for a product. Even with pictorial illustrations or sketches put in it to guide you, it was not easy to comprehend it.
Now, think about having a manual with any pictures and sketches. It is even tougher, right?
This is the same as explaining a product with no visuals. This is a “talk less, show more” age, and providing videos to your users makes comprehension easier and more interesting.
With a lot of evidence backing the effectiveness of video content, more than 60 percent of people say they prefer watching short videos to learn more about a product or service. This hints at keeping your video short, explaining key points in simple terms.
To take your educational video one step ahead, think upon interviewing a member of your core product developing team. Having someone explain your product while watching a video about it makes it a lot easier for the consumers to comprehend it—far more than plain text or pictorial representations.

Engage and educate viewers using Webinars

In 2019, around 45 percent of people use webinars. This number hiked to more than 60 percent in 2020 with the pandemic clearly opening up opportunities for people to learn and work from their homes.
Webinars form an interesting part of the learning ecosystem. Webinars follow an in-depth approach to explaining the topics they are covering. Being so detailed, webinars aid you build customer’s trust in your brand and improve the customer journey.
It takes a lot of time and effort to come up with a well-executed webinar and can prove to be a bit tiresome but it is totally worth all the efforts and have a lot of advantages.
Registration to attend a webinar is voluntary and people do so if they are already interested in a particular topic/brand or product. If you offer value in your content and offer an engaging webinar, you’ll have great potential leads.
Another crucial aspect of a webinar is that it invites audience participation. You can ask attendees about the questions they want you to answer and shortlist a few truly interesting ones to address during the webinar. You may also include a live chat to make the webinar more interesting or include polls that can be run in real-time to receive feedback.
Webinars can also help you provide other content for your marketing. You can edit and repurpose your webinar content into short videos for social media or blog posts and more.

Educational content satiates social people thirsty for knowledge

According to statistics, more than 70 percent of brands are already coming up with videos for their social media. It is twice likely for users to share video content with their friends or family across various social media platforms. So, give them a great, interesting content to encourage viral sharing.
Apart from Facebook and Twitter, LinkedIn has also opened up an amazing way for marketers to use video content for their promotion. In fact, more than 80 percent of the marketers making us of LinkedIn term it as a very “effective channel”.
Most LinkedIn users are professionals looking to connect and interact with quality people and quality content and thus, it is a very important platform to gain potential leads.
You can use the educational video content in several different forms like testimonial video or product video or explainer video.
The key here is that these videos are short, not more than one to two minutes, and have a clear click-to-action. With a shorter attention span, it is important to gain and retain the attention of the viewers and make the most out of your video content.

Let the content strategy be video-centric

Your overall content strategy should be inclusive of good video content. They form a crucial element in creating brand awareness and building a connection with the customers. Above everything else, strive to be helpful and engaging at the same time.