Video has become an integral part of marketing. It sure is not very easy to create but the results are worth all the pain. Today, we’re going to discuss the video and the importance of including video on your website and in your overall internet marketing campaign.
Adding Content to your Law Firm Website
Without a doubt, content is one of the two most crucial elements of any successful internet marketing campaign. And, content essentially can be classified into three types. One is written content-the blogs, area of practice pages, white papers, e-books, any written content that you upload to your website. Second is audio content- podcasts, connecting your podcast or adding your podcasts to your website. The third is the video, which we’re going to talk about today.
Understanding the Importance of Video
To understand the value of video, you need to dive into the statistics. Video is the single fastest-growing type of content on the internet today. More than 80 percent of people watch videos every single week and nearly 55 percent of people watch videos every single day. On average, consumers watch 16 hours of video a week. And, more than 4 billion videos are watched online every single day.
Why Should You Include Video on Your Law Firm Website
These statistics can be overwhelming, but you might still feel unsure as to why should you consider adding video to your website.
• Firstly, videos are consumed more quickly. We’re always running short of time. As consumers, when we go to a website or a web page and see a 30-second video along with an entire page of content, we’re more likely to watch the video than read the entire page to get through that content more quickly.
• Secondly, the video is dynamic. With video, you can showcase your emotions. You can be either funny or informative or both. You can easily deliver a message through a video that would be difficult to explain through written content.
• Video has greater distribution possibilities. There are umpteen platforms on the internet where you can distribute your videos to get more eyeballs on them.
• And finally, the video is SEO-friendly. It assists you in your SEO endeavors to rank your page better.
Types of Video for A Legal Website
Now, there are several different types of videos that you can and should add to your law firm website.
1. FAQs or Frequently Asked Questions
Much like blogs, FAQs answer the general questions of your prospective clients. But unlike blogs, in an FAQ video, you can deliver your messages to the prospective client personally. They can see your face, look you in the eyes, and hear your voice as if they’re talking to you in person.
2. Attorney Interviews and Biographies
Rather than expecting a client to read about your bio online and looking where you went to law school and what jurisdictions you’re barred in, you can convey all about you through attorney bio videos and deliver a message to a prospective client as to why they should consider hiring you as opposed to any of your competitors.
3. Firm Introduction and Branding
It is the perfect opportunity to deliver a message to a client or a prospective client about your firm culture, about how you are different from your competitors, and what exactly you bring to the table to help them meet their end goals.
4. Client Testimonials
We all know the importance of client testimonials. Nothing’s stronger than a current or former client of yours, sharing with a prospective client about what a great job you did for them on their behalf with their case.
5. Paid Advertising
Incorporating videos in paid advertising can help increase conversions considerably and ultimately help in increasing the ROI.
Still have doubts about the importance of video marketing or feel confused as to how to start with it? Contact us now! We would love to assist you with the best video marketing practices and help your firm succeed.
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here is how we do it
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Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.