Decking Up Your Team For Video Content

Upon reading so much about video marketing in our blogs and elsewhere on the internet, you’re probably aware of the importance of video marketing for your business. However, just you being aware of it does not ensure that your team-mates or your boss know it too. If they are not well-versed with the statistics, you might have a tough time convincing them.

Even with all the statistics and facts at hand, people can be doubtful about the importance of video marketing as it can be hard sometimes to express its value in quantifiable terms like its actual monetary value or ROI.

What if we tell you that it is possible? Yes—with the right metrics and a strong combination of knowledge and strategy, you can prove the value of the video in question.

Together let’s explore the ways to turn on the green light by convincing your teammates to invest in video marketing. Read on!

Step 1: Collect statistics, facts, and real-world examples.

Plentiful statistics and facts are present online to consider while planning a video marketing content. Before making your pitch, ensure that you’ve updated your information with the latest statistics on video marketing. Including some real-life examples or case studies also can prove to be helpful.

Step 2: Make your point loud and clear by emphasizing sustainable growth.

The key here is that “The Slow and Steady wins the Race”. Successfully implementing video marketing requires you to scale up slowly and steadily and ensure that it becomes sustainable as time passes. For instance, if you spend too much on your first video, you’ll be left with nothing to invest in the following videos, which is even more harmful than the first video being a flop itself. With the ever-growing competition, it will never be sufficient to invest in one expensive video in a quarter.

Attempt to customize your approach to create shorter and inexpensive videos while slowly gearing-up for bigger and expensive ones over time. Rather than putting anything and everything in one big video, go for a shorter trial version with a low-cost investment. Start with shorter videos of 15-30 seconds that can be put on different channels.

And we are serious when we say “low-cost”. With improved technology and camera quality, your smart-phones can be used to create short video content. You can prepare and monthly or quarterly strategy and shoot all your videos on your iPhone. Over time, you can upgrade your types of equipment and video quality which will reflect a positive sign that your business is blooming!

Step 3: Once they get on board, set early expectations, and update them frequently.

Nothing hurts more than when expectations aren’t met or the involved parties are on different pages. Especially with new initiatives, it is very important to bring everyone to the same table so that nobody’s left with over or under-expectations.

You might follow different strategies and different goals, whether it be to gain the attention of new customers or retain old customers or drive immediate sales. Whatever you do, just ensure that every single person involved is ready to go ahead with it and has a clear understanding of what success seems like for a certain effort so they can act accordingly.

Once you’ve decided to start with the production, ensure to keep check about all the probable production glitches. Bear in mind the simple Murphy’s Law: Everything that can turn wrong most probably will. Make sure to be prepared to deal with whatever comes your way while filming the video content.

Step 4: Allocate roles and responsibilities to the crew and determine the process flow.

Placing expectations is equivalent to setting a straight chain of command on your team. Everyone will have diverse ideas and employing all of them in a single video can result in a disaster.

If you’ve hired an external agency for content creation, better keep a single contact person to act as the interface. This will ensure a streamlined flow of communication between your team and the agency.

If you are producing the content on your own, dedicate a special team and authorize someone as the “Executive Producer” who’ll be making all the final decisions. This person will act as the director if you don’t plan to hire an external director.

Step 5: Determine logistics and minimize feedback circuit before production.

If you’re taking on the production with your team involving personnel from other departments, determine a process filter received feedbacks.

While it is good to take everyone’s opinion before finalizing any idea, make sure that the feedbacks are received within a specified time limit. The phrase “Now or never” should be advertised while inviting feedback.

Apart from this, finalizing the logistics of production costs and deadlines beforehand can be a savior. The clearer the understanding you have with your team, the smoother the production process will be. Not only will it result in great video content but also in the permanent green light to content created by your company.

Looking for affordable alternatives for creating your in-house content production studio?

Undoubtedly you have all the skills to do it on your own but you don’t necessarily have to do it. We provide a variety of affordable and good-quality video content packages tailored specifically according to your needs and desires. You might want to convert your leads or gain more engagement or attract new customers, video marketing is the way to go and we can walk on the path for you, with you!