Barnes Global
The
Problem
The team at Connected Ahletics is disrupping the atheltic recurruitting process. With there innovative RAW app, they empoer young athletes the opportunity to highlight thier talent and express thier authentich self.
While recrutters get the opportunity to get access to hundreds of athletes that are the ideal for thier culture and program
The team at Connected Athletics approach us with thier business model and we were immedinatly excitted to hear more. We loveed the idea and concept want really wanted to be apart of there empowering approahc to recrutting.
The primary goal was to create a compelling video that would explain what the RAW app does and connect with youth atheltes by showcasing what it can do for them.
The
Project
We had the opportunity to sit down with Antony the CEO of Connected Atletics and chat with him about his vision for helping althetes and the impact of video on his business.
The
Solution
Once the videos were completed, the team at Connected Athletics used the short social media on Instagram and TikTok to reach the youth athletic audience.
That video then drove them to the longer form video and app download page. Once they started using the videos downloads went up by 54% and they had over 15,000 new athlethes on the app.
That gave them the data and momentum to pitch the program to investors so they could take the app to more cities and multiple sports and start working with universities.
The
Impact
Once the videos were completed, the team at Connected Athletics used the short social media on Instagram and TikTok to reach the youth athletic audience.
That video then drove them to the longer form video and app download page. Once they started using the videos downloads went up by 54% and they had over 15,000 new athlethes on the app.
That gave them the data and momentum to pitch the program to investors so they could take the app to more cities and multiple sports and start working with universities.
Scope
of Work
Discovery
- Research
- Concept
- Workshops
- Strategy
Planning
- Creative insight
- Logistics
- Shot list creation
- Interview question devleopment
- 9-part story framework
- Schedule creation
- Pre- interviews
Filming
- Live action footage
- Gimbal shots
- Drone footage
- Staff interviews
- Coach interviews
- Athlete interviews
- Zoom interviews
- 1.5 day filming
Editing
- Story structure
- Interview editing
- Testimonial editing
- Live action footage editing
- Advanced animations
- Lower thirds
- Animated quotes
- Color grading
- Royalty free music
- 2 sets of revisions
Ready for your own success story?
We’d love to hear about your business and see if video is a good fit for your sales and marketing goals.
To get started just click on the link below to schedule a quick phone call so we can get to know you, your business, and your video goals
