Why is Brand Identity Important: Building Brand Identity with Video Content

What is the importance of brand identity? Brand identity is crucial and will help companies stand apart from the competition. Business owners can leverage the advantages of branding to win over customers and retain them for more extended periods. Likewise, they can use brand identity to help them grow faster. Let’s learn more about this topic!

What’s Brand Identity?

Overall, brand identity encompasses the visual elements of your business that are unique to you. They include:

• The shapes on product packaging
• Business taglines
• Logos
• Business colors

When marketing your business, it’s crucial to communicate your brand identity throughout your operations. It should be used on the premises, website, product packaging, and staff uniforms.

The Importance of Brand Identity

Companies often pay a premium price to bring a positive brand image to the target audience. Therefore, you might ask if developing a solid brand identity is as important as you think to warrant a considerable budget.

Generally, companies that ignore their branding requirements will fail. Here are some benefits of brand identity:

Gives Character

When you have a strong brand identity, your company has a personality because you’ve created a unique character. This will come to the audience’s mind when someone mentions your brand.

Successful brands must create a consistent brand identity that spans all available products. You can play on the emotions and feelings relating to your products and the company when you use branding techniques like videos.

The secret to creating your brand’s voice is to focus on the story behind the brand. Choose colors that will evoke relevant emotions about your business and much more.

Enhances Brand Awareness

Your company colors, logos, and all other visual elements can create a good brand identity for your company. Therefore, customers will associate that visual representation with the brand.

Typically, a good brand identity goes far beyond the company name. Consider Apple’s bitten apple or the calligraphy used on the Coca-Cola logo. Customers don’t have to see the brand name to understand what it is or what it offers.

Sets You Apart from the Competition

Having a unique brand identity helps your customers identify your products with ease. What if you carried out a marketing campaign? The target audience would require a brand image to search for when shopping for what you offer. They’d use all or some elements of your brand’s identity.

Your brand’s identity will help the target customer differentiate you from the competition.

Attract a Better Labor Force with a Strong Brand Identity

Roughly 70 percent of the companies in the Fortune article “100 Best Companies to Work For” include businesses with a strong brand image. How will that attract better employees?

When customers perceive the products from the company as high-quality or revolutionary, everyone wants to be part of the success and process. Therefore, workers are proud to wear the uniforms of successful brands.

Create a Strong Customer Base

Good branding is crucial when you wish to create a loyal customer base. When focusing on your brand identity design, you should consider fostering customer relationships. This will help you stand apart from the crowd later.

One example is when a brand carefully selects its visual elements so that the target customers can identify with them. Let’s say you sell dairy products. Consumers generally identify with the shapes and colors relating to milk products.

Differences Between Brand Image and Brand Identity

While brand identity is often confused with brand image, they are different things.

The brand identity focuses on how the company wants to be perceived by customers. However, brand image is the consumer’s perspective of the brand. This only happens through interactions.

While brand image can bring strong brand identities, the opposite is true. You can’t control the brand image, but you have some say in your identity.

Brand Identity Elements

In a sense, brand identity helps a company differentiate itself from another. It includes elements that will be used to promote your business. While the logo, brand name, and tagline are important, brand identity isn’t limited to those. Generally, it will also include non-visual elements.

You’ll need all of the things listed below to have a successful brand:

Visual Elements

The visuals include things like:

• Brand Logo and Tagline – The logo is the pictorial or textural symbol representing the organization’s offerings. Your tagline is a short, memorable description that clearly and succinctly communicates your brand message.
• Brand Name – Your brand name is what you choose to help you identify your offerings and differentiate yourself from other companies.
• Imagery – This is the visuals and differentiated images you use to communicate your brand values and messages.
• Color Palette – This is the set of colors you use for your marketing materials.
• Brand Typography Style – Typography is the style and art of arranging text and letters to be unique to the brand.

Non-visual Elements

The non-visual elements include things like:

• Brand Voice – Your brand voice is the selection of words, brand values, and attitude. They should all be uniform and address your target market.
• Brand Associations – These elements are separate from the brand. However, the customer believes they’re somehow associated with your company. They can include partner brands, famous personalities, and more.
• Brand Personality – Brand personality focuses on the set of human characteristics or traits assigned to the company. This will stem from customer interactions and visual brand identity elements.

Why Use Videos to Build a Strong Brand Identity

Your brand identity is how you’re perceived by the competition and your current/potential customers. It’s crucial to have a clearly defined brand identity to survive. Likewise, it must be flexible enough to grow.

Think about this: If someone mentions McDonald’s, Apple, or Wendy’s to you, you’ll instantly dream of golden arches, the large apple, or red pigtails. That’s the power a brand identity can have. People will see a logo, colors, or image and make that association with the brand in their heads.

Once you have your brand identity, you can create more brand assets through photography and video. Video is consistently, unquestionably, and undoubtedly the future of digital marketing and will set you far ahead of the competition.

Personalized videos will strengthen your brand identity and keep it authentic to your company. You can’t scroll through social media or Google without seeing a photo or video somewhere because that’s what customers want!

Here are the reasons to use videos for your brand identity needs:

Get Closer to the Target Audience

People are using social media, video chats, and smartphones more than ever. Smartphones have strengthened digital marketing, so businesses want to use video to reach their customers on a personal level they couldn’t do before.

Brand identities can be right in the palm of the audience, and you’re there to tell them about your products and services while demonstrating why you should be in their homes and lives.

Enhance the Legitimacy of the Brand

High-quality videos will help you establish an effective brand identity. Once you have a compelling one, you’ll curate images and videos to match your brand’s feel and look. This will establish a loyal customer base while sending cohesive messages across your preferred channels.

Evolving Buyer Habits

It’s powerful to create a mental image of your company in your audience’s head to illustrate how your products/services can improve their lives. Buyers often demand to see a video before buying a product, which can increase your conversions by up to 72 percent.

SEO

Did you know that YouTube is a search engine? People often turn to Google and then YouTube. Plus, Google owns YouTube, so you can boost your rankings while posting videos.

Why Work with Mosaic Media Films

Understanding the importance of brand identity is only the first step. Now that you know why it’s crucial, you should focus on developing one. It won’t happen overnight; you’ll need resources, creativity, and time.

Overall, consistency is crucial here, so you shouldn’t change your visual elements unless necessary. If you’re ready to focus on your brand’s identity and build something strong that customers will remember, it’s wise to use videos. Mosaic Media Films can help. Call 512-859-5230 to get started today!

FAQs About the Importance of Brand Identity