How Can a Customer Testimonial Video Help Your Business

Video is currently one of the most popular formats to showcase a business and its products or services. With the popularity increase of the digital world, many people are now looking for more creative ways to appeal to their target audience’s “visual” needs.

It takes a few seconds to check popular social media platforms or the top-ranked websites online to notice that most of them use live streams and videos to promote their stories.

Now, there are many different ways to use video in your business, and one of the best ones is video testimonials, especially those involving your customers.

Overall, customer testimonial videos do an excellent job of showcasing customer feedback more transparently, which can also catch the interest of prospective customers who may not be sure of whether you’re offering a good service.

Here, we’ll look at the key features surrounding testimonial videos, and to make things easier, we’ll also show you the best testimonial video examples you can include to tell real stories to multiple people and make your brand more engaging and relatable.

What Is a Customer Testimonial Video?

Let’s first address what “testimonial” means. In simple terms, a testimonial is a synonym for review or referral. In that sense, a customer testimonial is a form of review you can showcase on your website or social media profile.

It’s no secret that positive reviews about your company are perfect for most companies. Testimonials have been one of the best options for future customers for decades.

Today, many people go for popular review sites like TrustPilot, Yelp, or Google Reviews to check whether a product or service is good.

Other people search for reviews online, and others ask their friends and family for their opinion.

There are many ways to showcase customer testimonials, but one of the best ones, by far, is the video format.

In customer testimonial videos, your client talks about your product or service in their own words, highlighting the good and the bad.

If even one customer posts a review about your business, you can rest assured that the review will affect whether you get future clients.

Of course, if you get negative video testimonials, you risk losing future customers, so you must ensure you’re offering the best service possible.

You Can’t Control Reviews

A crucial thing to keep in mind is that you can’t often control who posts video content about your business.

If you have a terrible product, and someone posts live footage using it, that could harm your reputation.

However, a customer testimonial can be a fantastic way to promote your brand if you have a great product.

Now, even if you have the perfect product, there may be someone who doesn’t like it, so getting bad reviews isn’t 100% inevitable, either.

What you can control, however, is the customer testimonials you get on your profile and website.

You will likely get good results if you create a plan that makes sense and get the best video testimonials.

What Makes a Good Customer Testimonial Video? – Common Customer Testimonial Video Examples

Getting customer testimonials on your profile has a wide range of benefits for your company, such as:

• You will be able to control the narrative.
• You can establish leadership.
• You will build trust and stronger relationships with your current clients.
• If you do it right, you will get other people to share your content or short film.

However, you can’t simply get any video out there and hope it raises your numbers. You must be innovative and post videos that benefit your company and its purpose.

There are many customer testimonial video examples you can currently consider for your business. If you choose the right one and combine it with some emotion, you will be on the right track to get better results.

Let’s take a look at some of the best video examples to inspire your next marketing campaign:

Explain the Customer’s Journey

A common problem with some businesses is that they don’t know how to explain how the customer journey works; this includes the customer’s problem, how the company can be the solution and more.

Testimonial videos can be the perfect solution to this issue. A high-quality video showcasing a customer’s journey with your brand can make people relate to it.

Remember, you can’t simply showcase someone saying your product or service is fantastic.

You must build a narrative with details that include the full experience from start to end. If you do it right, you may get more prospective customers.

Show True Results

Providing data points your future customers can use can be the go-to solution for getting more leads.

Focus on transparency and be specific about the results you have gotten with your clients. This can help everyone visualize how your brand can tangibly benefit them.

Capture Real Moments

Overall, this type of customer testimonial video is excellent for those who want a more dynamic approach to their marketing.

If you’re looking for authenticity in your customer testimonial video, you can get customers to test your products or services in real-time and capture their live reactions.

If you want to make things even better, you can get different people in the same video; that way, you can get multiple reactions.

Here, your customers will sell your product on your behalf in a more authentic way.

Magic Flask is a company that did this excellently with one of its videos, so if you’re looking for customer testimonial video examples in this area, then feel free to check it out.

Use Emotions to Your Favor

Leading with emotion in your testimonial video is often the perfect way to make your business more popular.

People love a good story, especially if they develop an emotional connection to it. Depending on your goals, you can create an engaging and exciting story that your target audience can relate to.

If you do it right, you will surely get more people to try out your services or products and even recommend them to someone else.

Moreover, if you create a great story, you can get people to share it on their social media or websites, making things even better for you. That’s free advertising!

Focus on Your Target Audience

While catering to everyone for your testimonial video would be perfect, that’s not always the best idea.

Most companies have a particular niche they need to focus on, and you must do the same if you want your videos to make sense.

If you were selling hygiene supplies for men, for example, then your testimonial video should focus on men talking about them.

Now, what happens if you have multiple target audiences? There’s an exciting way to go around this issue. Let’s go back to the ‘hygiene supplies’ example.

If you sold hygiene supplies for men and women separately, you can tell your story from two perspectives.

Remember that you’re looking to get people to identify with your story, so if you can get someone to say, “That’s me!” you’ve already won.

Inspire People

Apple is a brand that always inspires people, and you can see that in each of its events.

Whenever the company showcases its newest products, it takes extreme care to build a compelling narrative that makes people feel like they need to get these products to feel good.

Overall, you will get good results if you can create a story about your service or product that inspires someone to feel better when they get it.

Humanize Your Company

A common problem with many brands is that they feel ‘robotic.’

Humans crave social interactions more than ever, so if you haven’t done it already, it’s time to humanize your brand.

Getting a person to talk about your brand in a video will do wonders in humanizing it.

Use Animation and Other ‘Fun’ Elements

When it comes to videos, the average viewer wants to have fun. Some famous customer testimonial examples include animations, funny videos, and more.

If your testimonial video feels ‘boring,’ then your future client may not watch it. Make sure your piece has enough elements that make it engaging and fun.

Which Testimonial Video Option is Right for Your Business?

There are many ways to tell your story through a testimonial video, so which one will suit your brand the best?

First, you must evaluate what your goals are before creating anything.

Then, it would be best to find the right example that fits your brand. Finally, you can start writing a script, getting the camera, and explaining your brand’s wonders through a great video.

If you’re unsure of what works for you, you can contact a professional company and let it determine which option feels the best.

How Do I Get a Customer Testimonial Video for My Business?

The best way to get a professional customer testimonial video is to talk to an expert and tell them what you’re looking for.

Overall, the right people will analyze your company, compare what the competition has done, and develop the best solution to your case.

What Should I Ask for a Client Video Testimonial?

You can ask a few questions in your testimonial videos, which will make the story more engaging.

You’ll have the upper hand if you combine that with the right background music and beautiful cinematography.

Some popular questions include:

• Who are you? – What do you do?
• What problem were you looking to solve before using our product/service?
• How long have you been using our product/service?
• How did you discover our company?
• Did our product/service help you solve your problem? How?
• Would you recommend this product/service to someone else?

Bottom Line – Showcase Your Customer Testimonials in the Best Way Possible

A testimonial video can be fascinating for any business. It’s an opportunity to show that your team cares about offering excellent service and products, which increases the chances of building trust and authority.

If you want to make a testimonial video, then make sure you hire the right professional for the job.