Suppose you have a brand video, and you’re strategizing where to place it for maximum impact. One question might cross your mind—should your homepage be the primary location for your brand video, or would it be more effective elsewhere? Could it enhance user engagement or distract visitors from other key content?
With web design and digital marketing strategies evolving, it’s essential to consider whether homepage video placement is the right choice. While video can boost engagement, drive conversions, and establish brand identity, its effectiveness depends on execution.
Need expert insights? Mosaic Media Films specializes in crafting and strategically placing brand videos to ensure they work seamlessly with your marketing efforts.
When is Video the Way to Go
The days have passed when users were attracted to vibrant and flashy landing pages. Nowadays, users are keener on having sober and informative homepages that don’t disturb their senses and quickly address their queries. That’s where placing the right video at the right place kicks in!
Videos are a great way of conveying quick and precise information.
If you wish to create brand or product awareness using the video, posting it on your homepage is the right thing to do! Anyone unfamiliar with your company will look for you on your homepage. And because a small video is worth a thousand words, you can communicate anything you consider most important through your video. With even a single minute of video engagement, you can ensure a good bond with the viewer if it strikes the right chord. Make sure to use an emotional video to make viewers connect instantly.
Videos aid in visitor engagement and enhance user experience.
Placing your video on your homepage can work wonders for you if you plan on increasing user engagement. If your video is interesting enough to retain the viewer’s attention for a few minutes, you can also employ a call-to-action to assist in lead generation.
This works necessarily if your homepage is clean and clutter-free. On the other side, if your homepage is cluttered with buttons, features, or pictures, putting a video on top of it can result in a mess!
Videos result in value addition and reflect your brand personality.
Your homepage is the mirror of your personality. It portrays the image of your company, and no number of words can describe your personality better than a decent and informative video. Recent relevant video on your page paints a perfect picture of your brand and ensures enhanced user engagement. While publishing a video on your homepage, remember that the video should add value to your website’s overall customer experience, and develop the video accordingly.
Video improves your website’s organic page rank.
Even if Google argues against it, it cannot be overlooked that Google itself asks to “optimize for images/video” to improve your search rank. If the video is not relevant or informative, it will do nothing for your rankings. However adding a video that is high in quality and rich in content can result in lower bounce rates and greater engagement and contributes to improving your page rankings.
Keep In Mind…
We’ve discussed a few benefits of adding video to your homepage, but always bear in mind that the functionality of homepages has changed over time, and certain caveats should be considered before placing your video on your homepage.
Videos take a lot of bandwidth.
Slower websites are a big no-no! If you plan on publishing your video on your homepage, ensure it doesn’t slow down your website. Ensure that you use compressed video and avoid using your server to host it. To have your page running smoothly, ensure everything loads before the video does.
Don’t autoplay the video.
It was once very much in trend to use autoplay videos, but with people considering it annoying and distracting, this trend gradually lost its charm.
Using video on your homepage doesn’t make it a bad idea. Just keep in mind not to publish autoplay videos. Autoplaying on mute might work a little, but it would be best if visitors were required to press the play button.
Conduct an A/B test on your videos before publishing
Videos form a significant design element, but it is better to check the performance of your homepage with and without your video using an A/B test. It not only helps in deciding the most suitable placement location of the video on your homepage, but it also helps you determine if the video adds value to the homepage.
Give deep thought to your homepage’s primary goal.
Every company designs its homepage with a particular goal in mind. Before placing a video, analyze whether it is adding to achieving your goal or restricting its impact. If the goals of your homepage and video are conflicting, they can confuse the visitors. The placement also comes into play here. If your videos focus on lead generation, you would want to place it at the bottom to ensure that a new visitor has shown interest in you upon reading content on your website and then scrolling down to learn more.
Conclusion
Like the two sides of a coin, publishing your video on your homepage can be both advantageous and disastrous for your website. The key is to analyze the goals and placement options thoroughly and then go for it. And if you need someone better informed than you on this, feel free to reach us!
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We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.