What is an Instructional Video?

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An instructional video is simply a video that explains specific steps that a user needs to take in order to install, build or complete a task you’re teaching them.

What is best about instructional videos is that viewers are able to see and hear clearly the type of content they’re watching.

Additional graphics and animations can really illustrate the context in a way that traditional photos and text are just not capable of doing.

When you combine video, with animated graphics and a great voice over – you have the receipt for a great instructional video.

Why Do You Need an Instructional Video?

Instructional videos are so powerful because they have the capability of educating the viewer in a way that can’t be accomplished with traditional photos and text.

When you take great live action footage and reinforce that with graphics and animations, it further helps illustrate the information and can help minimize the needs for customer service assistance.

Instructional videos are a great way to increase the overall experience of the product or service with the customer while minimizing returns.

Where Do You Put an Instructional Video?

Make sure to put your instructional video wherever it is relative to the product or service!

If it’s an instructional video on a product make sure to include it in the product detail and use it on other sites that are selling your product online.

Depending on the product or service we’re creating an instructional video for,
you can even have a specific page dedicated to instructions.

Mark was hands down one of the BEST videographers we’ve worked with. He knew EXACTLY what to do from the start (our first phone call). It was great to work with someone who could lead our vision from start to finish. He was friendly, easy to work with, and his work speaks for itself. Not to mention- his prices are very affordable for the quality of work you get. Thank you Mark! Our Wander team enjoyed working with you and we will be back in the future 🙂

Jenna Henao

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