Not all businesses require content marketing to sensationalize themselves. Some industries don’t naturally lend themselves to attractive visual or written content. You probably know what we are discussing if your company is in medical supply management software or aircraft fasteners.
However, you don’t have to miss out on the increased sales and revenue that engaging content can bring. Video marketing is an excellent way to transform otherwise straightforward content into something compelling and valuable.
By leveraging brand storytelling videos, you can bring complex topics to life, making them more relatable and engaging for your audience. Ready to elevate your industry’s messaging? Mosaic Media Films can help.
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Today, we shall discuss many creative ways to involve video in your marketing strategies to create engaging content.
- Before Calling Yourself Boring, First Identify What’s Interesting About You.
The first and foremost thing to spice up your content before drafting your first video script or video concept is to think of everything that makes your company interesting and jolt it down on paper.
There’s always something that makes a company or industry really important. For example, people might find a Waste Management company really “Eww!” but as a company, you must have an idea about what’s interesting about you, like the new island that’s being created with the giant trash in the middle of the ocean. How and when did all the junk reach there, etc?
Focus on questions like what keeps you excited about what you’re doing? Or how can you present this information to the world to interest them? Why is it important to convey it to your potential as well as existing customers? If you consider answering all these questions before coming up with your content, what you bring to the table won’t be boring!
- Give The Front Seat To Your Expertise, But Remember To Make It Interesting!
You can start making videos once you determine what makes your company interesting and then create videos around that. After all, you know your business well and what makes your business interesting to associate with! You can put all of this in an attractive video.
- You Do Not Have To Be Boring If You Think Your Industry Is!
The top executives or TLs might be the best in their respective fields, but that doesn’t mean they’ll be equally good at expressing their knowledge. If your team members lack those “scintillating” presentation skills, you can hire a charismatic orator or spokesperson to spruce up the otherwise plain discussion.
Alternatively, you can create an “Event Video” presenting how interesting or fun it is for your team to work in this business/industry. By showcasing real people and actual personalities in your video, it becomes easier to catch the attention of the right user.
- Tell Real Stories To Make Your Viewers Feel Connected
Telling stories is one thing but bringing them to life is what matters. Video lets you tell stories so compellingly that simple blog posts cannot. Tell stories with a customer or employee testimonial and have real people narrate their own stories.
- Bring Life To An Otherwise Boring Topic By Showing The Subject In Action
Video lets you crop them without cropping the key points. This helps you engage the viewers who might not be interested in some specific bit of the video.
For instance, if you want to produce a brand video highlighting your company’s vision and mission, don’t only involve your CEO or spokesperson’s speech. Rather, portray your employees, customers, or business partners working and interacting.
- Modify Your Approach To Traditional Content Formula
Your creative team really needs to think out of the box and spice up the boring bits because not all video types can bring life to complex subjects.
Suppose you’re filming your CEO’s interview for an FAQ video, try adding a little fun by maybe trying spicy hot sauces after every question. Though First We Feast has already tried this idea, you can copy this with a new twist or think of a completely new idea.
- Provide Value With Video
Creating a video is not just for the sake of having a video; rather, it is important to provide something valuable to your viewers through the video. Understanding the needs of the customers and creating videos that will satiate their queries is what is called creating value for your customers.
You can create FAQ videos, how-to videos, tutorial videos, or DIY videos to solve your users’ problems and have them look up to you whenever they feel stuck regarding something related to your brand.
- Transform A Conventional Technical Manual Into An Interesting Video Series
You’ll be creating a lot of technical content manuals while working in a technical industry. You can transform them into a rather interesting form using video series.
You can transform tech guides into tips-and-tricks videos or use a tutorial video to describe the step-by-step installation process. Animation can be used to describe software, automation, or similar products or you can develop new video ideas to turn your old content into fresh, interesting stuff.
Video Is The Army To The King Of Content!
With increasing competition in the business world, getting the right amount of attention is of utmost importance. Video can prove to be a masterstroke in the game of marketing and can help you realize your goals in a much effective manner.
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We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
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Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.