How to Plan a Video Marketing Strategy That Engages and Converts?

Have you ever wondered how amazing it would be if a single initiative could be distributed across various platforms and significantly boost your company’s web traffic, marketing reach, lead generation, conversions, or sales?

Video marketing strategies play a crucial role in achieving this. Backed by statistics, videos generate the highest viewer engagement, making them a powerful tool for increasing visibility and conversions. Research shows that consumers overwhelmingly prefer watching videos over reading text.

If you’re considering investing in video production for your company, start by defining your objectives. Whether your focus is brand storytelling, lead generation, sales, or brand placement, having a clear goal ensures that your video content is strategically aligned for success.

For expert guidance on crafting compelling video content, explore Mosaic Media Films.

DESIGN A VIDEO STRATEGY UNDER YOUR GOALS

Say, for example, your goal is to increase conversions; you need to design the content such that it addresses all the queries and issues of the customers related to that product/service and brings them one step closer to making the buying decision in your favor.
If you intend to create a series of videos for different locations, viewers, or goals, planning everything becomes even more critical. For instance, when we work on a video series for our clients, we use a unique opening or a different call to action to suit the local audience and to establish a personal connection between the video and the viewers.
You might be interested in making only one video, but planning it well in advance would be better. Here’s how you can do that:

Include Video in Your Email Campaign

I’m sure you want your emails to stand out from the count and receive a reasonable open rate.
Videos improve the open rate of email by 20% and increase the click-through rate. Ensure that the video is planned well in advance and shot at the right audience through your emails.

Remodel Your Videos for Future Marketing Campaigns

Considering your goals, you can reuse your videos as an investment. You can crop the video and use it for different social media posts or take a still from the video and use it as an image post by overlapping the needed text information.
You can repurpose your video as far as your creativity allows you to and increase your ROI. The more creative you can become, the more benefits you can reap from one video, but you need to plan this by initiating the video production process.

Design a Video For Every Customer

Irrespective of the position of your target in the marketing funnel, video is a crucial tool to market your business. For instance, if you’re planning to entice somebody for the first time, a good explainer video is the best thing to do.
Or, if you’re planning to insist current customers try more facilities or features, you can create a video to show how your services will benefit them and ease their lives. You can create interest or build expectations in the customers who are already aware of your brand by providing intriguing video content.

Shoot Variation for Your Video

Shooting a video is a tedious process, but you need to put some extra effort into shooting multiple variations of a single video. This will allow you to optimize the content once the video rolls out in front of the audience.

For instance, you can try shooting the same video with some modifications in the Call to Action and then analyze which performs best in front of the audience.

Position Video into Your Social Media Marketing Strategy

Brands like Red Bull do a great job creating videos shared across different social media platforms. Getting your content viral and receiving large no. of shares is a great way to establish your brand presence, especially if you are targeting different audiences via different platforms.

Hence, just like any other marketing initiative, begin by outlining your video’s goals and developing a strategy and schedule. This will reduce the headaches of the process and lead to a higher ROI.