If you’ve recently added video content to your marketing strategy, it might feel overwhelming initially—but it doesn’t have to be! Instead of treating video as an entirely separate approach, focus on your overall marketing goals and find ways to incorporate video to enhance your results.
High-quality videos can set you apart. Explore video marketing services to create content that converts.
For more insights on making videos go viral, check out our blog on creating engaging video content. Are you looking to elevate your marketing strategy? Work with Mosaic Media Films to bring your vision to life.
Optimize Your Current Strategy
The foremost task in optimizing our current strategy is to analyze it in detail. Zero out on your goals, where you stand, your current focus, and how to include video.
Concentrate on the parts that can be improved or expanded, find out which parts are vague and need clarity, and which ones aren’t getting enough leads or engagements.
Your best content, by far, would have a lot of engagement and value, and the one that doesn’t fit should be improved, repurposed, or recreated.
Go through your analytics to understand which posts are receiving good engagements and can be further improved and devise a strategy to work on it.
Some other places where you can use video content:
• Some older content you wish to repurpose
• Webinar Registrations
• Social Media Content
• Lead Generation Campaigns
• Weekly or monthly Content
Consistent Engagement Using Consistent Videos
Consistency is the key to be remembered. It is essential for the people who regularly follow your content. If a running video series can aid you in achieving your marketing goals, it is worth experimenting with.
First, you can edit or reuse old concepts you use in other content pieces and develop weekly or monthly series. Using these consistent videos, you can speak to your audience, solve their queries, portray your products’ features, share recent news, and build strong and lasting connections with your audience.
Talk Less, Show More
If you’re working on creating explanatory content for your audience, why not use all different learning styles and include both video and written copy? Why not utilize the opportunity to use a smiling face and nice background music to enliven the information? Using educational video content, you can educate people in a fun way, creating a memorable experience for the viewers.
• Product Videos
More than 90% of businesses increase viewers’ understanding of their products through product videos. Product videos prove to be crucial to influencing buyers’ purchase decisions.
Apart from creating value, such videos also help you establish a human connection with your viewers and let you showcase your products in style.
• How-To Videos
Educational content about your products or brand, like how to install your product, how to use it for your benefit, etc., can provide you with a lot of value if they fits into your content strategy. This type of video instills trust and loyalty in your customers.
• Event Invitations
You can use video to grow registration and participation if you do physical events or online meetings like video chats or webinars. A recent marketing survey shows that over 80 percent of businesses generate more leads using videos. Having videos on your event’s landing page is a great strategy; promotional videos can add harm to your invites and encourage people to register.
You can use social media, emails, or search tactics to aid your marketing strategy and promote your event invite video. You can also use a video thumbnail to serve as a CTA. It was found on testing that emails with video thumbnails experience higher click-through rates.
Go Social
You already have a proper social marketing strategy that works for you. According to some statistics, more than 60 percent of businesses plan to include more video content across Twitter, Instagram, Facebook, and LinkedIn in the following year.
Building video content for your social media platforms can increase engagement, share counts, and awareness about your business.
The videos that are specifically tailored for various platforms are best. You can develop short videos to highlight your company culture, announce a future event to feature a product or entertain.
Is this my first time making a video challenging and expensive?
Incorporating video into your marketing strategy doesn’t need to be complicated or expensive; you can create simple videos in a simple setting without much trouble.
You can use DIY lighting kits to make your videos seem professional. Before spending on DSLR, you can try making videos on your iPhone.
As per statistics, more than 85 percent of marketing professionals receive higher ROI by including videos in their marketing strategies.
After having created your first video, work thoroughly on its promotion. Also, consider having a marketing platform that provides statistics for you to analyze the effect of video on your ROI. Consider potential lead generation campaigns and what a quality lead means to your business.
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here is how we do it
Book Free Strategy Session
Produce Videos
Achieve sales & marketing goals
Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.