5 Ways To Include Social Video In Your Digital Marketing Strategy

All the time that we spend online, the maximum of it is spent on watching videos. According to statistics, billions of hours are spent on videos. With more than 500 million video hours being spent on YouTube and 82% of Twitter users watching video content, watching videos has become a part and parcel of our lives.

With this large pool of statistics backing up video content, to not use it as our social media content displays a lack of responsibility on our behalf as marketers.  Even when you think of including video content in your social media strategy, the bigger question is what type of content to be used or which social platform to prioritize?

In this article, we’re discussing the best ways to include social video content in your digital marketing strategy and the best practices for various platforms. Read on to know more!

Why social video?

Apart from the growing popularity of social video and the obvious reason for reaching a large audience, the following statistics are enough to tell why.

•   More than 80 percent of online marketers trust and use video content for promotion.
•   Marketers who employ social video experience revenue growth of 49 percent faster than those who don’t use video.
•   Videos drive increased organic traffic of 157 percent from search engine result pages.
•   More than 45 percent of users take action after viewing a video ad.
•   People in the age group of 25-34 watch the most videos online.
•   More than 500 million internet users watch Facebook videos every day.
•   Around one-third of online activity involves watching the video.

How to start with social video?

Step 1: Pick your goal!

Before we delve into the details about specific content or platforms, let’s determine your first objective: selecting a goal for your social video.

While the no. of likes and followers attract you the most, it is not the ultimate metric to determine the success or failure of your social video content.

Rather, pick a goal and focus on the metrics that are best suitable to track your goals.

Consider the following:

•   Aiming to attract? Pay close attention to post reach and engagement and click-through rate.
•   Seeking engagement? Analyze your engagement rate by dividing your content’s total interaction by the total impressions reached. Also, pay attention to the video view duration.
•   Trying to nurture? Keep track of your video shares to determine the value that your video receives from the viewers.
•   Goal to satisfy? Go through the comments on your social videos to learn about viewers’ opinions of it.

And now, read on to learn five social video strategies that can be implemented to ensure success.

1. Attract middle-aged viewers with Facebook videos to get more shares.

Facebook video is driven by over shares that extend its lifespan to two weeks. The majority of Facebook’s users are middle-aged which are more likely to share your video content if they resonate with it. It makes Facebook the best platform to start your demo with. Apart from middle-aged users, Facebook also has a big group of young users who also actively shares video content if they find it interesting enough.

To attract the audience on Facebook, create videos that have an emotional storyline or something that interests the audience. This increases the probability of your content being shared by the users.

2. Engage millennials on Instagram using daily story updates

Along with using Instagram Reels and posting videos on your profile, use the daily story feature to your advantage. They are not permanent and appear on the timeline for just 24-hours. This interests the audience and compels them to watch your story before it expires. Also, these stories do not require high-quality videos, making them suitable for live-streams like videos.

3. Create a recurring series of videos and playlists to foster YouTube users.

The one thing that makes successful YouTube channels stand apart from their competitors is ‘Consistency’. To maintain consistency, you can create weekly blogs or episodes related to your brand, providing useful information to viewers that they feel like tuning it to your channel at a specific time on a specific day. You can include educational videos about the use of your products or secret tips to make the best use of our products to maximize value.

4. Use LinkedIn video to charm and foster leads and to recruit the best talent.

LinkedIn is known to be a job search network. It involves connecting with professionals across the globe and to maintain professional connections. To make it seem less monotonous, you can put up a product/ service video on LinkedIn to attract old as well as new connections. You can post videos related to a job opening at your organization or about a recent event held by your company or a live webinar.

You can even repurpose full blogs into small video talks by breaking down the script into small talk points, rendering it more share-worthy.

5. Please your followers on Twitter with FAQ videos, Q&A sessions, and live support.

As per research, only a few percent of users use Twitter regularly. Even after this, Twitter is considered valuable because it provides direct communication. It is hard to keep up with anything and everything on Twitter but you can use it to respond to your viewers’ queries using short videos or launching a live Q&A session to address their concerns. Having a friendly face representing your brand online will give you’re an extra edge among your competitors.

With the Right Strategy, Social Video is nothing short of Perfection!

Apart from the ones mentioned above, there are plentiful ideas to use social video to create the desired effect around your brand. If you’re searching for a partner to ease your journey, allow us to help! Together we can formulate a beautiful social media strategy to get your brand the attention that it deserves. Get in touch with us now!