How to Integrate Social Video Into Your Marketing Strategy?

The majority of our time online is spent watching videos. Statistics show that billions of hours are consumed on video content daily—over 500 million hours on YouTube alone, with 82% of Twitter users engaging with video. Video has become an integral part of our digital lives.

With such compelling numbers, not leveraging video marketing services in Austin, TX, for social media is a missed opportunity for brands. But when incorporating video into your strategy, the key questions remain: What type of content should you focus on, and which platforms should take priority?

For deeper insights, explore video marketing on social media to craft a strategy that aligns with audience preferences. Need expert guidance? Mosaic Media Films helps businesses create compelling video content that drives engagement and conversions.

This article discusses the best ways to include social video content in your digital marketing strategy and the best practices for various platforms. Read on to know more!

Why social video?

Apart from the growing popularity of social video and the apparent reason for reaching a large audience, the following statistics are enough to tell why.

•   More than 80 percent of online marketers trust and use video content for promotion.
•   Marketers who employ social video experience revenue growth of 49 percent faster than those who don’t use video.
•   Videos drive increased organic traffic of 157 percent from search engine result pages.
•   More than 45 percent of users take action after viewing a video ad.
•   People in the age group of 25-34 watch the most videos online.
•   More than 500 million internet users watch Facebook videos every day.
•   Around one-third of online activity involves watching the video.

How do you start with social video?

Step 1: Pick your goal!

Before we delve into the details about specific content or platforms, let’s determine your first objective: selecting a goal for your social video.

While the no. of likes and followers attracts you the most, it is not the ultimate metric to determine the success or failure of your social video content.

Instead, pick a goal and focus on the metrics best suited to track your goals.

Consider the following:

•   Aiming to attract? Pay close attention to post-reach engagement and click-through rate.
•   Seeking engagement? Analyze your engagement rate by dividing your content’s total interaction by the total impressions reached. Also, pay attention to the duration of the video view.
•   Trying to nurture? Keep track of your video shares to determine the value your video receives from the viewers.
•   Goal to satisfy? Review the comments on your social videos to learn about viewers’ opinions.

And now, read on to learn five social video strategies that can be implemented to ensure success.

1. Attract middle-aged viewers with Facebook videos to get more shares.

Facebook video is driven by over-shares, extending its lifespan by two weeks. Most of Facebook’s users are middle-aged and more likely to share your video content if they resonate with it. It makes Facebook the best platform to start your demo with. Besides middle-aged users, Facebook has a big group of young users who actively share video content if they find it interesting.

To attract the audience on Facebook, create videos with an emotional storyline or something that interests the audience. This increases the probability of your content being shared by the users.

2. Engage millennials on Instagram using daily story updates.

Along with using Instagram Reels and posting videos on your profile, use the daily story feature to your advantage. They are not permanent and appear on the timeline for just 24 hours. This interests the audience and compels them to watch your story before it expires. Also, these stories do not require high-quality videos, making them suitable for live-streams like videos.

3. Create a recurring series of videos and playlists to foster YouTube users.

The one thing that makes successful YouTube channels stand apart from their competitors is ‘Consistency.’ To maintain consistency, you can create weekly blogs or episodes related to your brand, providing helpful information to viewers who feel like tuning in to your channel at a specific time on a specific day. You can include educational videos about using your products or secret tips to make the best use of our products to maximize value.

4. Use LinkedIn videos to charm and foster leads and to recruit the best talent.

LinkedIn is known as a job search network. It involves connecting with professionals across the globe and maintaining professional connections. You can make it seem less monotonous and post videos about a job opening at your organization, a recent event held by your company, or a live webinar.

You can even repurpose full blogs into small video talks by breaking the script into minor talk points, rendering it more share-worthy.

5. Please your followers on Twitter with FAQ videos, Q&A sessions, and live support.

As per research, only a few percent of users use Twitter regularly. Even after this, Twitter is considered valuable because it provides direct communication. It is hard to keep up with everything on Twitter, but you can use it to respond to your viewers’ queries using short videos or launch a live Q&A session to address their concerns. A friendly face representing your brand online will give you an edge over your competitors.

With the Right Strategy, Social Video is nothing short of Perfection!

Apart from the ones mentioned above, there are plentiful ideas for using social video to create the desired effect around your brand. If you’re searching for a partner to ease your journey, let us help! Together, we can formulate a beautiful social media strategy to get your brand the attention that it deserves. Get in touch with us now!