Take Your Marketing Content to the Next Level!
Without a doubt, videos will continue to be the most successful marketing strategy in 2023 and the foreseeable future.
In 2020 alone, 92% of marketers predicted that videos will play a crucial role in their marketing plans. This was an increase from 78% in 2015, emphasizing how crucial video is becoming.
What makes video marketing so vital, then? Well, 88% of marketers claim that using videos yields successful results for them. It is clear that consumer sentiment about videos is significantly stronger when you take into account that only 33% of respondents felt the same in 2015.
Users will only be able to read blog posts and articles, browse websites, scan emails, and scroll through non-video social media posts with the remaining 18% of traffic.
A Wyzowl poll found that 87% of organizations are already utilizing video marketing.
You’re losing out on a sizable portion of your prospective customer base if video content isn’t currently a key component of your marketing plan.
What Is Video Marketing?
Video marketing is when you use videos to advertise and educate people about your goods or services. It is a potent method of advertising that successfully engages your online consumers as a component of your marketing campaigns.
This informs your target audience, increases engagement on your social and digital channels, and gives you a new way to connect with the marketing world.
Why Video for Business Is Important?
Let’s be real here. Video content isn’t exactly cheap to create.
However, your results will amaze you if you put in the time and money required to create a solid video marketing strategy.
Conveys Your Message Clearly
We’ve all heard the saying that a picture is worth a thousand words. if that’s the case, what would a video be? According to Dr. James McQuivey of Forrester Research, videos are worth 1.8 million words.
When watching a message on video, viewers retain 95% of it, compared to only 10% when reading it in a text. Therefore, videos possess the true power of communication. Nothing can compare to videos when you want your clients to comprehend more complicated and nuanced communications.
Additionally, they offer a unique platform for launching new products and services.
Furthermore, they eliminate the need for text block boundaries, enabling you to incorporate sound with moving images to make a lasting impact and convey a special message to customers. Videos can help you clearly and efficiently convey whatever message you want.
Increases Audience Engagement
Do you want to attract more visitors to your website? Videos can assist you in accomplishing this. There is no doubting the incredible power of language and visuals nowadays.
Consumers may interact with, embed, share, and comment on video content with only one click. Forbes claims that people spend 2.6 more times on websites with videos than those without. This is helpful for companies trying to make money from ads on their websites.
Improves Your Email Marketing Campaign
One video in an email can significantly increase click-through rates by 200–300%. Additionally, you can raise open rates by 19% if the subject line merely contains the word “video.”
This simply demonstrates that, despite frequently checking their emails, customers find watching videos much more engaging than reading text. An effective video has a big impact on viewers.
Attracts Mobile Users
Video and mobile are a match made in heaven. At least, that’s what research shows that 90% of customers view videos on their phones claims.
People lead busy lifestyles and are constantly on the go, so this is not shocking. As a result, more people are using smartphones, which is fantastic news for marketers.
This means that the more people with smartphones, the more video viewers you have.
Google also tells us that people using mobile devices are 1.4 times more likely to watch ads than people using televisions or computers.
Furthermore, social media has truly changed the game for video marketers, considering how easy it is to share videos.
We can help you turn your smartphone users into buyers.
Boosts Sales and Conversions
Videos can be pretty profitable since they are visually appealing and entertaining. To increase lead conversion, brands use them in their marketing efforts.
According to studies, having them there can boost your conversion rate by 80%!
They can, of course, increase sales as well. 74% of users claimed to have purchased a product as a result of seeing an explainer video, and 77% of users were persuaded to do so.
Increases Return on Investment
If you want to see an increased return on investment (ROI), creating marketing videos is the way to go!
According to Wyzowl‘s 2020 research, 89% of marketers believe that video content produces a higher return on investment.
Although producing a video can be costly and time-consuming, it will be worth it.
Explainer videos can be your primary focus at first because they produce the highest ROI. They draw 95% of online shoppers who enjoy using them to learn more about goods or services.
An explainer video is one that teaches the video audience about a particular topic, product, or service.
We can help you create a product video for your product or service.
Leads to Social Shares on Social Media Platforms
Social media platforms also try to introduce new features that will enable videos.
Every significant platform does want a piece of the video pie. Just look at it: Instagram has stories and reels, Facebook offers live videos, and TikTok is built entirely on videos.
Furthermore, because the average user spends two hours and 23 minutes daily on social media, they are exposed to a lot of content.
Videos generate 12 times more social shares on average than text and photos combined. This makes them the most effective marketing tool.
Increases Relatability and Trustworthiness
You can gain your audience’s trust by using video marketing for business. A brand video gives your business a voice and a face, enabling consumers to connect with you.
Consumers automatically give a firm greater credibility when they can see the real people behind the brand.
Building customer confidence in your organization will enhance the likelihood that someone will make a purchase from you since people like to do business with people they trust.
Google Promotes Videos
Videos present a special chance to lengthen visitors’ stays on your website. Longer exposure is advantageous because it fosters trust and demonstrates to search engines that you have quality material.
Here’s a staggering statistic: If you have a well-optimized video on your website, you have 53 times better odds of showing up on Google’s home page.
Some people might not find this surprising because, after all, Google does own YouTube.
However, you also need to optimize your video content for SEO purposes. Create names and descriptions that are intriguing. Include a link to the product details page or your website.
Do everything in your power to motivate your clients to take that next step.
Video Ads Are Beneficial
The well-known click-through rate (CTR) is one indicator that supports digital ad formats. CTR displays the proportion of viewers that felt motivated to act after viewing your video.
If you want to use this marketing tool to your advantage, contact Mosaic Media Films today!
What Are the Benefits of Video Marketing?
Businesses are employing more and more videos to interact with their customers as a result of quicker network connectivity. Videos are used by many companies to help them gain value from their viewers.
A few of the benefits include:
Increased engagement and exposure
Stay visible for longer on social media
Stand out more
Powerful sales tool
Increased understanding of your product or service
A more personal way to engage with your audience
Growing in popularity across various platforms
It’s Time to Add Video Content to Your Marketing Campaign!
Unfortunately, it’s not as easy as just capturing content with a smartphone camera to create a video marketing strategy that’s optimized for search engine ranking, conversions, and a positive user experience.
From selecting the ideal type of video to drafting a compelling script to carrying out the actual video production, creating video content for a marketing campaign involves a lot of organization and creative thinking.
Mosaic Media Films’ marketing team has the skills and knowledge necessary to help your business produce great brand or promo videos, explainer videos, how-to videos, pre-roll videos, and more.
Contact Us Today to Speak to Our Video Marketers!
Here is how we do it
Book Free Strategy Session
Produce Videos
Achieve sales & marketing goals
Schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.
Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.