Mosaic Media Films

Book Above

Book Above

Service Promo

Austin Artisan | Meal Prep

Austin Artisan | Meal Prep

Service Promo

Westlake Wellness | NAD Treatments

Westlake Wellness | NAD Treatments

Service Promo

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Sonya Jensen | Couples Assessment

Sonya Jensen | Couples Assessment

Service Promo

Orbita | Digital Front Door

Orbita | Digital Front Door

Service Promo

Orbita | HCP Virtual Assistant

Orbita | HCP Virtual Assistant

Service Promo

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Orbita | Patient Support Assistant

Orbita | Patient Support Assistant

Service Promo

Reliant Plumbing | Water Heater Repair

Reliant Plumbing | Water Heater Repair

Service Promo

David Weekley Homes | Customer Service

David Weekley Homes | Customer Service

Service Promo

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Austin Artisan

Austin Artisan

Service Promo

Harvill Industries

Harvill Industries

Service Promo

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Service Video

No matter what industry you’re in, you want to stand out against your competitors and these videos will do just that!

Service videos let you show off your business even more by going in depth with the different services you provide.

Service Videos

If you were to walk into BestBuy and ask an employee, “Can you tell me about the TVs”  and they responded by telling you about their appliances, computers, and cell phones -what would you think?

The reality is you’re doing this exact same thing to your customers every single day. They come to your site and want specific information on a specific service you offer, and you’re just referencing your main business promo video.

A business promo or company video is great when you’re talking about your overarching offer and value. But when it comes to specifics, you need to be specific. 

This is where the SERVICE PROMO video comes in. In this video, you’re telling a unique story about the service and how it will benefit the customer. Similar to a company video,  you’re explaining the pain the customer has, how this service will help eliminate that pain, and what life looks like after the service. 

Typically, this type of video is a combination of interviews, testimonials, and live-action visuals specifically showing the process of the service.  Oftentimes, we’ll even incorporate frequently asked questions for misconceptions about the service while also visually illustrating what life will look like when a customer invests in a service. 

This video is ideal for specific promotions and on lives on your website where the specific information about the service is. The best place to put your service video is above the fold on your specific service page, as that’s the area of your website that’s going to get the most traffic for that specific service. A service promo video is usually 1-2minutes in length to help more effectively explain what pain it solves and the benefits to the customer. 

How a Service Promo Video Can Help Increase Sales:

Here are the 10 top reasons how a service promo video can skyrocket your sales and turn viewers into buyers:

1: Allows you to Tell Your Unique Story
Just likek every business has a story, and a business promo video is the perfect way to share it. Every service has a story, and a specific story for that service is the way to tell it. Whether it’s highlighting the pain, showcasing the core benefits, addressing FAQs, showing how it works, or a combination of things, service videos are a great way to educate customers on the specifics of the service and increase sales.

2: Connect Emotionally
The video has the unmatched ability to evoke emotions. Through visuals, music, and storytelling, you can connect with your audience on a personal level. Crafted around your customer’s specific challenges and how this service will help them, the service video is tailored to resonate with prospects. With a well-structured narrative, it has the potential to not only engage viewers but also convert them. 

3: Boost Brand Visibility
A compelling service video can help you cut through the noise and grab the attention of your target audience. It’s a versatile tool that can be shared on your website, social media, specific campaigns, email campaigns, and more, increasing your brand’s visibility. A world-class video can elevate the perceived value of the service and better illustrate how it works compared to traditional text and images. Take a look at your direct competitors; chances are they don’t have a video. when you do, you really stand out and are giving prospective customers exactly what they want – VIDEO instead of text. 

4: Demonstrate Your Expertise
Showcasing your specific services in action through the visuals and narrative in the video is unlike a single photo. Through a sequence of shots, coupled with story, music, sound, and animation, fully articulates the process and results of the service you’re providing.  

5: Improve SEO and Online Presence
Search engines love video content. In fact, YouTube is the #2 search engine, and because it’s owned by Google, YouTube Videos are prioritized in search results. By incorporating a service video on your website, you can also improve your search engine rankings. This means more people will discover your business when they search for relevant keywords, driving organic traffic to your site.

6: Drive Conversions
Ultimately, a service video is a sales tool. It can lead to increased conversions by persuading viewers to take action, whether it’s making a purchase, filling out a contact form, or signing up for a newsletter. The visual and engaging nature of video can 3X your conversion rates.

7: Stand Out on Social Media
The rise of TikTok and Instagram Reels is clear evidence that consumers prefer video over traditional photos. Social media platforms prioritize video content, making it more likely to appear in users’ feeds. In the sea of poor quality video a world-class, professionally produced service video can go viral, reaching a wider audience and generating buzz around your brand.

8: Showcase Testimonials and Reviews
Let satisfied customers do the talking for you and provide the social proof prospects need to make a buying decision. Incorporating customer testimonials into your service video can build trust and credibility. We structure the testimonials to help validate the viewer’s concerns and showcase the transformation you helped your customer with. 

9: Highlight Service Features
Your service video can highlight key features, benefits, and use cases. By leveraging a combination of graphics, animation, live-action footage, and narrative a specific service video provides a more immersive experience that static images and text alone cannot match.

10: Adapt to Mobile Audiences
With the increasing use of mobile devices, video content is easily consumable on smartphones and tablets. A service video ensures your message reaches a mobile audience, which is essential in today’s marketing. In fact, we can even format and modify your video so it’s optimized for an array of social platforms. 

How to Use a Business Promo or Company Video. 

 

1: Website:

Above the fold on your specific service page is the place you want to showcase your service video.  Since the service page gets the most traffic for that offering you want visitors to watch this video as their first action upon landing on tha page. Ensuring its visibility above the fold eliminates the need for people to scroll down or search for the video. This is super important because consumers generally prefer watching videos to reading text. Given that most visitors decide whether to stay on your website within the first five seconds, a well-placed video significantly increases the likelihood of longer user engagement.

2: Social Sites: 

You can leverage your service video on all your social media platforms by  regularly posting the promo video as organic content. Also, consider breaking down the video into smaller segments optimized for each specific platform you are marketing on.

3: Email Signature:
Another great spot to showcase your video is to incorporate your business promo into the email signatures of all your employees to cross-promote your company and the video that narrates your business or service story.

4: Email Marketing:
For prospects entering an email sequence or sales funnel, capitalize on your service promo by including it as part of the series. It serves as a valuable tool to build trust and credibility with potential customers and move them closer to a purchase. You could have a 7-part series of emails each one focus on a specific pain and the specific service-related video that explains how it will help solve that pain. 

5: Sales Presentations:
Depending on the nature of your service, you could showcase your business promo during sales presentations or investor pitches. This video can visually communicate your unique value proposition and help you further trust in the meeting. Plus, it can be a huge time-savor as explaining that information through a series of slides can take 2-3X more explaining than a well-crafted company video. In addition to that, it keeps consistent messaging from everyone on the sales team the same. 

6: Conferences:
When attending conferences, leverage your service videos! Whether displayed on a monitor at your booth, as part of your presentation, as part of a  keynote speech or if you sponsor the event. The video effectively communicates who you are, what you do, and what sets you apart, helping you increase engagement from event attendees.

7: Ads:
Utilize your service video in various advertising campaigns, whether on social media or other digital platforms. Depending on your specific sales strategy and overall marketing approach, the video can be positioned at the middle or bottom of your sales funnel. 

8: SEO:
Did you know that video content is 50 times more likely to appear in Google search results compared to standard text? This is because video has significantly less competition than text-based content. While virtually every website is text-based, the competition for video content is relatively low. By incorporating video into your web content, you not only gain a substantial competitive advantage but also enhance your optimization for better Google search results.

Conclusion on Service Videos:
A service video is a company investment that can help 3X sales conversion. It’s a versatile, engaging, and effective way to convey your brand’s message, connect with your audience, and drive results. 

Whether you’re looking to boost conversions, increase brand awareness, or simply tell your story about a specific service, a well-crafted video can help you achieve your marketing goals. Don’t miss out on the opportunities that video marketing can bring to your business or brand and compete against the constantly growing competition in Austin.