What Are They?
Business promos serve as an overreaching video for your company. Service videos dive a little deeper.
They are used to highlight the various different services your business can provide. For instance, if you’re a dentist – you can have videos that discuss a specific service like Cosmetic Dentistry, Sedation Dentistry, or a Total Wellness Program.
When someone visits your website, they are more than likely looking for a specific service to help alleviate some kind of problem.
By providing a service video, potential customers can easily find what they are looking for, and get more information in a compelling way.
Why Do You Need A Service Video?
No matter what industry you’re in, you want to stand out against your competitors and these videos will do just that!
Service videos let you show off your business even more by going in depth with the different services you provide.
By educating your audience on what those services are and how they can benefit from them, they are more likely to choose you over companies who don’t provide service videos.
Having a business promo and multiple service videos can be an effective marketing strategy. It allows you to target your content to specific markets.
Where Can I Put My Service Video?
If you provide multiple services, your company’s website probably has a page for each one of them already. You can put each service video to the correlating page.
You can also share these videos on your social platforms. This is a great way to educate your followers on the different services you provide. In these posts you can add a link that takes them to your website, to increase website visits.
Don’t be scared to post these videos multiple times within a month!
I had the opportunity to work with Mark during a client testimonial shoot a few weeks ago. His professionalism and knowledge was extremely insightful! Mark is our go to guy for any video production we need for clients. The process and quality of his work has proven that Mark is definitely an expert at his craft.
Chances are you offer a lot of amazing services many of which are high-ticket or high-margin services. Offering a high quality, professional service video that articulates that specific service will allow you to be able to more effectively engage, educate and convert a viewer to a customer.
Service videos help attract customers, educate them on your services, and tell your story. Customers who can see and build a connection with a business and fully understand how their services will help them are more likely to reach out to that company. A service video lets your services speak for themselves to all potential clients.
Services videos are a fantastic addition to your homepage, the service specific page on your site, throughout all of your social media pages, campaign landing pages, retargeting, Facebook ads, pay-per-click ads, and your email marketing and newsletters.
Rather than a boring text explanation of what you offer, a service video shows your clients in real time what working with your company looks like. Videos not only attract more attention than text, they also create a visual connection, and help to build trust. Clients who have seen your service videos are already connected to your company before they reach out via phone or email. They’ve seen your video, understand your service and process, and are ready to proceed to the next step. Service videos strategically placed on your website, landing pages, and all social media pages can help bring warm prospects directly to your team without any extra effort. One video can be used again and again providing immense value to your marketing strategy.
A service video is typically between one to three minutes in total length. This length can vary depending on the amount of details you want to provide about your service, your process, and your company. At Mosaic Media Films, we have experience working with service videos and helping you create an appealing and informative video that keeps your customer’s attention and helps to provide them the right information to make a buying decision.
We always recommend making a concise and exciting video that informs, educates, and persuades potential customers to reach out to your company. We have found that on average a one to three minute video is the best length to achieve your communication goals and keep your audience’s interest.
Let the professional team at Mosaic Media Films help you create a memorable video that draws customers to your business and your brand.
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
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