Product Video

If your company sells products, chances are you have spent a tremendous amount of time developing your product, perfecting your design, sourcing materials, reviewing color options, talking to suppliers, reviewing samples, going through iterations, and the list goes on and on.

BUT ….

All that hard work typically comes down to a couple of product images

In today’s competitive environment, a few images aren’t enough to turn a casual viewer into a buyer.

By creating a product video, you are allowing the product to come to life.

You are showing people, with moving visuals, illustrating the product’s core features and showing them what their life will look like when they buy your product.

Why Do You Need a Product Video?

If you have a product, a video is one of the most effective ways to help in the sales process.

Without it, you’re simply relying on a few images to do all the selling.

A product video can help bring the product to life by showing what it does, how it works, and the impact it’s had on people’s lives.

Let’s take a look at the difference between an image and product video.

SHOW Sleep Image –

Ok – here is the product image that’s on the page. Great design, good information and the product page provides some excellent information.

Hower – let’s take a look at a product video

Sleep Cycle Video

Now how do you feel about the product?

What a massive difference from a standard product image, right?

See how the combination of visuals, testimonials, animation and story help educate you and other buyers on identifying their challenge sleeping and what their life will look like when they buy it?

Where Can I Place My Product Video?

A product video should be leveraged in every possible way on the internet.

It should be used on social media platforms, your landing pages, running ads to it, putting it up on Youtube.

If you’re selling your product through distributors, it’s important to have the video on their product pages as well.

Effectively placing your product video can be incredibly powerful to increase your sales and conversions.

So far the experience with this company has been nothing but fun and transparent. Our production will finish in the end of December and can’t wait!

Tommy Townsend

How long is a product video?

A product video can range in length depending on the specific goals and importance of the product in your overall product offerings. For a company with more than one product, we recommend making separate videos for each product in order to spend your video time effectively and not lose customer interest. Shorter videos work better at keeping a buyer’s focus, especially in noisy online spaces like social media. We specialize in making videos that cut through the noise, grab attention, and keep your buyer focused and interested in your product. On average, product videos then to be one to four minutes in total length. Based on our years of film and media production experience, we recommend that videos average around three minutes in length. This length of video gives you time to fully explain your products, its story, and its benefits without going past the average viewer attention span. Most viewers tend to lose interest after three minutes which is why we will use our skills and experience to help you craft a video that effectively uses your time in a way that gets the most important information in front of your clients while they are still actively engaged.

Where should I market my product video?

Product videos are ideal to place on your product detail page, campaign landing pages, all social media pages, email marketing and newsletters, Facebook ads, and pay-per-click ads. Since your product video is a visually enticing view of your product, it is the perfect way to attract attention on social media pages or in specific targeted ads. We recommend using your product video anywhere you have a digital presence as it gives your customers a dynamic and visually engaging opportunity to truly see your product and its benefits in just a few short minutes.

Why do I need a product video?

Book a Free Strategy Session

We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.

Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.