If your company sells products, chances are you have spent a tremendous amount of time developing your product, perfecting your design, sourcing materials, reviewing color options, talking to suppliers, reviewing samples, going through iterations, and the list goes on and on.
All that hard work typically comes down to a couple of product images
In today’s competitive environment, a few images aren’t enough to turn a casual viewer into a buyer.
By creating a product video, you are allowing the product to come to life.
You are showing people, with moving visuals, illustrating the product’s core features and showing them what their life will look like when they buy your product.
Why Do You Need a Product Video?
If you have a product, a video is one of the most effective ways to help in the sales process.
Without it, you’re simply relying on a few images to do all the selling.
A product video can help bring the product to life by showing what it does, how it works, and the impact it’s had on people’s lives.
Let’s take a look at the difference between an image and product video.
SHOW Sleep Image –
Ok – here is the product image that’s on the page. Great design, good information and the product page provides some excellent information.
Hower – let’s take a look at a product video
Sleep Cycle Video
Now how do you feel about the product?
What a massive difference from a standard product image, right?
See how the combination of visuals, testimonials, animation and story help educate you and other buyers on identifying their challenge sleeping and what their life will look like when they buy it?
Where Can I Place My Product Video?
A product video should be leveraged in every possible way on the internet.
It should be used on social media platforms, your landing pages, running ads to it, putting it up on Youtube.
If you’re selling your product through distributors, it’s important to have the video on their product pages as well.
Effectively placing your product video can be incredibly powerful to increase your sales and conversions.
So far the experience with this company has been nothing but fun and transparent. Our production will finish in the end of December and can’t wait!
Product videos are ideal to place on your product detail page, campaign landing pages, all social media pages, email marketing and newsletters, Facebook ads, and pay-per-click ads. Since your product video is a visually enticing view of your product, it is the perfect way to attract attention on social media pages or in specific targeted ads. We recommend using your product video anywhere you have a digital presence as it gives your customers a dynamic and visually engaging opportunity to truly see your product and its benefits in just a few short minutes.
Book a Free Strategy Session
We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
Here's how we do it
Free Strategy Session
Produce Your Video
Achieve Your Goal
So, schedule your free strategy session now. Don’t let the fear of a complicated process stop you from telling your incredible story to the world.