Video advertising has become omnipresent in 2021. It’s everywhere, over your Television, your cellphone, your local billboards, and bus displays, and practically any elsewhere it’s physically possible to upscale from static to dynamic content.
If you wish to reach a large number of people today, you have to deliver your message in a way that’s informative, fun, and visually interesting all at the same time, and videos reach people in a way no other medium can. Let’s have a look at the top ten ways videos can help your business:
1. Videos Are Educational
Video is probably the best tool if you want to educate people. Using videos, you can educate, explain and entertain all at once. When trying to explain something more complicated, video is an amazing way to grab interest and keep people focused while you go over the details. It also permits you to combine both audio messaging and visual cues to put your point across, capturing both visual and auditory learners and multiplying the intensity of the message you’re trying to get across.
2. Videos Are Easy to Share
You’ve probably seen a lot of viral videos over the past days and weeks. How could a viral video help your business? Even if your video doesn’t go viral at once, it’s still probable to create more buzz around your content using a video than it is for written content or static images. This is mainly because videos are incredibly easy to share, and can be easily shared across multiple platforms. If you need your content to spread quickly and credibly, video is likely your best bet.
3. Videos Rank Well in Search Engines
It’s just not enough to merely publish something online—more important is for people to be able to find it! Google and other search engines find videos to be highly relevant, they’re easier to rank than other articles or plain blog posts. Try adding a video to your existing blog page that you feel should be doing better, and observe how it impacts your organic traffic. We tried this for one of our popular blog pages, and it hiked to the first few pages on Google’s results in a matter of days. The conclusion? Video really works wonders for SEO!
4. Your Competitors Are Using Videos
Your competitors are using video, so why not you? Don’t allow them to enjoy the benefits of using video while you lag! On the odds that your competitors haven’t started using video content yet either, being the first to adopt video into your marketing strategy is a great way to make your brand stand out.
5. Videos Are Popular
Everyone nowadays loves videos. This is why YouTube alone has billions of views daily. This makes video a natural and great way to reach your audience. In a study, people expressed that they actually wanted brands to create more videos as compared to text posts or images. As easy as that–give people what they really want!
6. Videos Are Mobile-Friendly
Observe all those people everywhere on their smartphones and tablets? Many of them are involved in watching videos. Recent research explains that the customer buying journey is increasingly favoring mobile devices. People nowadays use smartphones to browse products, collect data, decide which stores to visit, or even make a purchase without making a single click on a desktop or putting a foot in a physical store. Consider using videos on mobile platforms to capture this audience while they’re already planning a purchase.
7. Videos Are Cost-Effective
As a marketer, you are always looking at a promotional strategy that’s affordable as well as effective. Fortunately, you need not set a huge budget to launch a professional video marketing campaign nowadays. You can create a basic video on your smartphone without any fancy equipment and still reap the benefits. Plus, once your video is created, you can share it across multiple platforms—including your own website, YouTube, Facebook, and other sites supporting video content.
8. Videos Add a Personal Touch
With videos, you have the opportunity to get personal and build a face behind your brand. This authenticity goes a long way with the customers, and you get a chance to build a personal relationship rather than just selling something. As video tools become more robust, the capability to personalize content is becoming even more powerful.
9. Videos Are Permanent
Once your video is online, it remains there forever. People searching for content using similar or relevant search terms can find your video months or even years from now. In this age, making a video isn’t merely a short-term measure—it can really impact the long-term success of your brand.
10. Results are Quantifiable
How to ensure that your business strategies are actually working? The one way to confirm is to measure your results. With today’s analytics tools, it’s a cakewalk to track the effectiveness of your videos. You can see the number of views you get, of course, but metrics are evolving and becoming even more modular. A lot of platforms allow you to see the exact moment someone stopped watching your video, providing you valuable insights about how you can make your content more effective and tailor it according to what people want to see.
When you plan to get started, reach out to us and we will help you produce and distribute the perfect videos for your business!
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We offer an array of different “Types of Videos” such as Customer Stories, Service Videos, FAQs, Animation Videos, Voice- Over Videos, Animation, all of which will help you leverage your online marketing and help create higher engagement, clicks, calls, opt-ins, and conversion.
Give a call and let us strategize on how we can create the right series of videos that you can utilize with your marketing.
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Mark Wonderlin is the visionary founder of Mosaic Media Films. He is passionate about crafting creative business videos that captivate and convert. Mark and his team stand out by creating visually stunning videos and ensuring they align seamlessly with the client’s broader marketing objectives.