Connected Athletics
Visual Elements
These are the core visual elements we used to create the video
Documentary Style Interviews
Live Action Footage
Animated Text & Graphics
The
Problem
The team at Connected Athletics approached us with their business model and we were immediately excited to hear more. We loved the idea and concept and really wanted to be a part of their empowering approach to recruiting.
The primary goal was to create a compelling video explaining what the RAW app does and connecting with youth athletes by showcasing what it can do for them.
The
Soultion
After several calls, zooms and strategy sessions we landed on creating a primary promo video about the RAW app and a supporting social media video.
We arrived at this because the primary goal was to connect with youth athletes and build up the foundation of users on the app, with a secondary objective of using the video for investor pitches.
Starting with the youth audience in mind, we needed to structurally create the videos in an educational way, while simultaneously highlighting the energy of the sports and making them visually appealing to a younger audience.
We leveraged our 9-part story framework for the primary promo and immediately addressed the problem in the market and the challenges that youth athletes face when trying to get recruited.
Through the high-energy video, we highlighted some of the core features of the RAW app, how it works and what life will look like when youth athletes use the app.
The social video was designed as a supporting short-form social video that would drive traffic to the longer-form video and the call to action to download the app.
The
Impact
Once the videos were completed, the team at Connected Athletics used short social media on Instagram and TikTok to reach the youth athletic audience.
That video then drove them to the longer form video and app download page. Once they started using the videos downloads went up by 54% and they had over 15,000 new athletes on the app.
That gave them the data and momentum to pitch the program to investors so they could take the app to more cities and multiple sports and start working with universities.
Scope of
Work
Discovery
- Research
- Concept
- Workshops
- Strategy
Planning
- Creative insight
- Logistics
- Shot list creation
- Interview question devleopment
- 9-part story framework
- Schedule creation
- Pre- interviews
Filming
- Live action footage
- Gimbal shots
- Drone footage
- Staff interviews
- Coach interviews
- Athlete interviews
- Zoom interviews
- 1.5 day filming
Editing
- Story structure
- Interview editing
- Testimonial editing
- Live action footage editing
- Advanced animations
- Lower thirds
- Animated quotes
- Color grading
- Royalty free music
- 2 sets of revisions
Increase leads & brand authority with the power of video
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Make dynamic changes overtime to optimize conversion.
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Everybody says, “we saw your video” and it just goes from there. That’s why we’ve been able to grow so fast.
Will Kelly
COO | Austin Shoe Hospital
They were detailed in their planning of the shoot, helpful in creating a compelling script and ultimately produced 17 videos that were high quality and reasonable in cost
Rob Hutton
Former Lennar Exec.
The entire team at Mosaic Media Films is simply amazing! They took my vision and made it even better than I imagined.
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Marking Manger | Tri-Pointe Homes