Freedom Boat Club | FAQ | How long is the commitment?

If you’ve ever owned a boat you know that the most exciting days are the day that you get the boat and the day you sell it. As great as it is owning a boat, the expense, upkeep, and hassle can be quite overwhelming.

Just the cost of a new boat can be 50-180K, plus you have to have insurance, maintenance not to mention a monthly slip fee to keep it on the water. If you can’t get a slip or it’s too much then you have to get a trailer to put it on, a place to store it, and a truck to haul it. Then, of course, you have the maintenance, repairs, the cleaning, getting on the water, and slew of other things that come along with ownership. Now, you might see why selling the boat is an exciting day for an owner.

However being on the water, whether it’s zipping across with the wind in your hair or simply floating with the peaceful waves and sounds; boating is an incredible experience.

Freedom Boat Club brings the best experience of having a boat without any of the hassle of ownership – all at a fraction of the cost. Instead of hauling your boat and stressfully getting it on the water, you simply walk up and jump on. You don’t have to worry about fixing or maintaining the boat because all the boats are 1-3 years old and they take care of everything with maintenance. Then, when you’re day is over and you’re tired, you simply jump off and the team takes care of all the cleaning and storage.

We were brought onto the project with the goal of creating a series of explainer videos, highlights, and FAQs. The primary goal was to educate existing boat owners and people who like boating about how Freedom Boat Works.

We create a series of FAQ videos that specifically addressed the top 6 questions customers want to know when they are considering joining the club. We went into great detail on each, while keeping them all under 2 minutes in length.

We also create a series of visual highlight videos, specially designed for social media to capture viewers attention and get them excited about the freedom and lifestyle of boating.

This specific video is Service Based Video which tells a compelling story about a specific service the company offers.

When potential customers are interested in working with you, often times it may because of one specific thing you provide. Thus, having a compelling video that helps illustrate the specific service, what the process is and how you’re going to make their life better are all excellent points to highlight in your service video.

For instance, if you’re a dentist – you could have one specific video an overarching video that talks about who they are, what they do and what makes them uniquely different. This uses a combination of interviews, testimonials, and visuals and briefly highlight everything the business does.

I often say, “if you’re going to have one video, then a business promo is one you want.” It’s a brief overview of what you do and the experience people can expect to have.

Why do I need a Service Video?

Chances are you offer a lot of amazing services many of which are high-ticket or high-margins services. By having a video that articulates that specific service you’ll be able to more effectively engage, educate and convert a viewer to a customer.

How do I market my service videos?

Services video are great to market on your homepage, the service specific page on your site, throughout social media, landing pages, retargeting, Facebook ads, pay-per-click ads, and your email marketing.

How long is a service video?

A service video is typically between 1-3 minutes in total length. However, a lot of the length depends on the overall detail of the service we want to include that will or will not influence a customer’s buying decision.

Creating a great video is only one side of the success coin. The other and equally important part is marketing the video online to maximize the amount of exposure to your target audience and leverage it with everything you’re doing online. Below are a few different video marketing strategies we recommend to all of our clients:

Website:
As you primary Business Promo Video, this should be clearly displayed on your homepage above the fold so it is clearly visible to viewers. There are layout iterations you can test based on your market and the overall design of your website, however, by in large you want to make sure the video has a clear hierarchy of importance on your site.

As an alternative design to having the video on your homepage, you can have a “Video Background” which is a looping video that plays in the background of your site. Then you simply have a button that says “Watch Video” in which a video player would pop-up and enable the viewer to watch your video.

About Us Page:
A lot of visitors want to know about you and your business, so naturally, the about us page is where they are going check out. Having your main business promo video placed on the top of the page creates a clear hierarchy of importance and will help increase the number of views, which in-turn aids to connecting with your audience on a deeper level.

Side Bar of Website:
Customers are coming to your site other than a Google Search or typing it indirectly. They could land on a service page, blog post or other areas of your site other than your homepage. In that case, that’s why you want to make sure that you have your video or series of videos shown on the sidebar or footer of your website.

These wayss, viewers are able to get an array of opportunities to watch your video and get to know what makes you unquietly different an why they should work with you specifically.

Facebook:
Video on Facebook gets more shares, likes and comments. So, make sure to post your videos on social regularly and have it as a essential piece of content on your page. You can have a separate video on the header of your Facebook page, schedule regular posts of your videos, and ask questions to create a dialog.

You can even create Facebook specific formatting and make the video square in size making it taller than a traditional widescreen video player – giving you space on the top and bottom for content. Here, you can add your logo to the top and the bottom provide and offer, ask a question, or run a special promotion.

LinkedIN:
Did you know that you can add video to your profile? But not just your profile, everyone on your team can also have your videos on their page. So, as you and your team are connecting with other people and they are viewing your profile they’ll have exposure to your video and get to learn more about your business, what makes you different and how you help your customers.

Email Marketing:
Do you send out emails to a list of customers? What about email reminders or educational based content? Regardless of what it may be, putting the word [VIDEO] will help increase your open rate and having an animate gif or video image can help in open rates.

So when you’re promoting a new product or service, guiding the customer through some FAQs or educating on the process, make sure to integrate your video content with your email marketing.

YouTube:
Having you video on YouTube is one of the first steps in getting your videos on your site and other parts of the web. Ideally, you’ll want to have an array of videos so you can start to build a library of content both educational and informational about your business.

In that case, you’ll want to create a YouTube branded channel. This way the account is tied to the owner or founder but the login is separate from their personal Google content, which allow administrators to help in the uploading and optimization process.

If you’ve ever owned a boat you know that the most exciting days are the day that you get the boat and the day you sell it. As great as it is owning a boat, the expense, upkeep, and hassle can be quite overwhelming.

Just the cost of a new boat can be 50-180K, plus you have to have insurance, maintenance not to mention a monthly slip fee to keep it on the water. If you can’t get a slip or it’s too much then you have to get a trailer to put it on, a place to store it, and a truck to haul it. Then, of course, you have the maintenance, repairs, the cleaning, getting on the water, and slew of other things that come along with ownership. Now, you might see why selling the boat is an exciting day for an owner.

However being on the water, whether it’s zipping across with the wind in your hair or simply floating with the peaceful waves and sounds; boating is an incredible experience.

Freedom Boat Club brings the best experience of having a boat without any of the hassle of ownership – all at a fraction of the cost. Instead of hauling your boat and stressfully getting it on the water, you simply walk up and jump on. You don’t have to worry about fixing or maintaining the boat because all the boats are 1-3 years old and they take care of everything with maintenance. Then, when you’re day is over and you’re tired, you simply jump off and the team takes care of all the cleaning and storage.

We were brought onto the project with the goal of creating a series of explainer videos, highlights, and FAQs. The primary goal was to educate existing boat owners and people who like boating about how Freedom Boat Works.

We create a series of FAQ videos that specifically addressed the top 6 questions customers want to know when they are considering joining the club. We went into great detail on each, while keeping them all under 2 minutes in length.

We also create a series of visual highlight videos, specially designed for social media to capture viewers attention and get them excited about the freedom and lifestyle of boating.

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