One Simple Trick to Dramatically Increase Your Video Views on Facebook

Have you ever spent hours making a video only to post it on Facebook and find out that nobody liked, commented, or shared?

Organic reach, or the number of people who see your content organically pop up in their newsfeeds, is at an all time low of 2-6% on Facebook. That means that over 90% of your viewers might not get the chance to see the awesome company video you’ve poured your heart and soul into.

It’s never fun to see your passion projects fall flat — but lucky for you, we’re about to share a life hack that will dramatically increase your video views on Facebook with just a few clicks.

Facebook Boosting: What is it?
Facebook boosting is a strategic, paid-marketing effort that improves your organic reach by putting your posts in the feeds of target audiences you choose — not just those you like your page.

You can boost almost anything you want, but to get started, focus on the ideal person you want to reach, considering age, gender, location, and interests.

You’ll also want to think about how long you want your campaign to run. Is it a day? A week? Indefinitely? It’s entirely up to you, and if you ever want to cut it short, you can always go in and manually turn off your payments.

You’ll also want to think about your budget. You’ll have full control over how much you spend on boosting, with prices starting at just $1.00 per day — but the more you pay, the higher your reach. For each budget level and target audience, Facebook will provide you with an estimated reach.

Here’s a little example of how this works: If you’re targeting people living in the United States over the age of 18, spending $2 will reach between 163 and 872 people, $5 will reach 432 to 2,070 people, and $15 will reach 1,506 to 6,834 people.

The best way to figure out how many people you reach and how much you’ll spend is to try it for yourself — and now, we’re going to show you how to do just that!

Step 1: Choose Your Video Post
It’s important to boost a post that contains a clear goal.

Ask yourself: Do I want to increase traffic to my website? Do I want to promote a new product or share a consumer testimonial that sets my business apart from others?

Understanding your goals will allow you to create a call-to-action that motivates your viewers to help you achieve them. After you introduce your products, use impactful phrases like “Head to our website to learn more!” or “Give us a call at (555) 555-5555 if you’ve got any questions.”

You can also choose to boost something that’s already been posted. People are more likely to interact with something that already has comments and likes, so don’t hesitate to use old content if it’s done particularly well.

A very important note: Advertisements on Facebook are subject to a review process, and posts with a lot of visual copy (re: text in a graphic or photo) are considered “low quality” and won’t be boosted. You can head to this link to upload your image to ensure the post you want to boost will actually run.

After you’re ready, upload your post to Facebook, and click the blue “Boost” button!

Step 2: Choose Your Audience

You’ll now be taken to a page where you can select your target audience. You have several options here: people who like your page, people who like your page and their friends, or a custom target audience that you choose the demographics for. If you want to choose your own audience or choose multiple of these options, click the “Create New Audience” button.

Step 3: Choose Your Budget

Now that you’ve set your audience, Facebook wants you to show ‘em the money. 

Set a realistic gauge of how far your post will reach under each budget tier, and get ready to move onto the next step!

Step 4: Choose Your Boost Duration

Now you’ve got to decide when and how long you want your post to run. By default, you can choose one day, seven days, or 14 days — or you can choose to run the ad until a specified date in the future.

Step 5: Preview the Post

Now that you’re almost done, do one last sweep to ensure your post is free of errors, all the links work, and the visual elements look good. Careful! This is your last chance to make changes before your post sees the world.

Step 6: Select a Payment Option

Enter your payment information if it’s not already saved in Facebook. They accept all major credit and debit cards, PayPal, and online banking transfers.

Step 7: Boost

That’s all, folks! Hit that boost button, and get ready to watch all those new interactions roll right on in.

Going forward, try out different types of posts and take note of what does best. It might take a bit of trial and error, but we know you’ve got what it takes to boost your company to new heights.

Let’s Stay in Touch!

We know you might have more questions about how to effectively market your video. Don’t hesitate to reach out! You can learn more about Mosaic Media Films by visiting our website. To keep up with the latest videos and learn about our clients, ongoing projects, and more, follow us on Instagram, Facebook, LinkedIn, and subscribe to our YouTube channel!